Tag Archives: website

  • 20
    Dec 14
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Easy Internet Marketing Tips

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Internet covers major part of the world and most of us have heard the word Internet marketing. Some people think that it is all about selling products online. Some think that it for company or brand. But it is all about helping customers with solutions. Marketers, buyers, sellers, etc are the different group of people of this market. Growth potential I for any type of business is unlimited in this field. So, owners should take care of different tips that can help them. Here we have discussed few easy tips that can help you a lot in this field.

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Blog
Blog is the best and easiest way of marketing is making a blog for your business whether it’s small or big. “By blogging at least twice a week, you significantly increase your website’s ability to be found on search engines” This is revealed through surveys and it surely has a positive impact on SEO. The fresh and unique content added through blogs helps in communicating with the clients and it keeps them engaged too! Guest blogging is also one of the ways which is becoming popular day by day.

Business page on Facebook
Facebook is no doubt one of the most common and trusted platform which most of the people use for their business promotion. This can be easily done and helps your clients in remaining connected with you all the time. Managing a facebook page is not at all a difficult task and you can inform your clients about the latest happenings also. Facebook campaign can also speed up the process in a number of ways.

Email Reminders
Email marketing is another way of engaging customers. Through this little effort you can tell your clients about the latest deeds you are offering. If you are offering any time-limited deals or offers and you want that maximum clients should take benefit of this then email marketing can be the best way.

Webinars, press releases, instagram are the other ways that can help you a lot!

  • 08
    Dec 14
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Role of Mock-up in Website Designing

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Planning for a new website is a little tricky task for anyone. A number of ideas may come in your mind for making that project successful. Designing, updating and redesigning is a long process which goes on and on. But, if you want to present the best to your client and mock up is a best way to do so. It is a stagnant presentation of the design that will reflect the idea behind the new design. In short it will give an overview of how the new design will look.

website-mockups

Mock-ups in website designing is a wonderful way of giving an idea of design to the client. Before moving to other process of development or adding graphics etc, you can get an approval from customer that whether he is satisfied with the design of the website or not. It is the very first stage of website designing and depending upon the clients requirements you can go ahead. What to include and what to exclude you can easily decide at this former stage, managing things becomes much easier. A little description of popup windows, rolled menus, etc can help you in understanding things from client’s point of view.

It’s a collection of fake windows that will include a description of the controls involved. It is not at all going to reveal any code, just simple display of the workflow will do. Only links, text and pictures are included so that the viewer can get an idea that how the design will look like. Or if he is not interested in the design then you can present things in a different way. Or if he is interested in making changes then you can work accordingly. In best terms, for project manager it is the best way to start conversation with the client.

Above all customer satisfaction is the main motto of every web designer and mock-ups can surely help to some extent in achieving that.

  • 29
    Nov 14
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List of Critical Elements Every Homepage Must Have

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Website’s most important or valuable page is the homepage. I am sure a layman also understands this very well. And this is the reason that most of the IT professionals whether designers or developers, leave no stone un-turned in making this page appealing and useful from every point of view. Homepage gives the peek inside of your business, so it very important that it should be intriguing. So it very important that all of us should know about those critical elements that homepage of every website must have.

homepage-icon

Heading or title
The headline of the page should be catchy and short. It should clearly reflect that what website is all about. Simple and clear lines can covey the messages easily and besides this people can understand it.

Sub-heading
Sub-headline on the home page should tell in brief about the services you offer. You should be very careful with the language and show value. Try to give the user those things which he or she is looking for.

Calls-to-action
Calls-to-action can be very effective in controlling visitor’s actions. Commonly used buttons are Click here or learn more, these compel visitors to complete the action. These can be primary as well as secondary. They help in accomplishing the goal of turning user to clients.

Visual Hierarchy
Without creating any clutter or confusion, everything is made visible using contrast shape, color and size. So that user goes through every part of the website. Setting the visual hierarchy on homepage is very important.

Testimonials
Try to incorporate testimonials from the clients, they should not be fake. As this can help in building trust among the visitors. Customer proof is the best way to inbuilt the relationship which you are looking for. Video testimonials can be better idea.

Navigation
Navigation should be kept simple so that visitors get a clear path from homepage into your website.

Content
Unique and catchy content can do wonders for you. So if you are interested in generating more leads include great content. Don’t copy it from other websites.

  • 30
    Oct 14
  • 0

How Facebook can help in growing your Business?

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Social networking website Facebook located at http://www.facebook.com/, has recently gained popularity as an online tool to help market businesses. This online tool can be easily accessed through the latest generation of smart cell phones and PDAs. The mission behind the creation was to give people the power to share ideas, so that the world becomes an open place, where anyone can connect any body easily.

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Through this social platform a number of people have found their old friends whom they can never approach in the real world. A number of businesses have turned to Facebook as a way to connect to potential customers. Facebook Fan page helps in doing that, clients find this an easiest way of approaching.

A Facebook Fan Pages’ is a place where one can find Fans. These are the internet savvy who have elected to ‘Become A Fan’ of your business so that they can receive updates about your business. These updates are regularly shown on the users profile page.  They don’t need to visit your website or face book page too. Once they open their profile they can know about the latest deals. And if they wish to know more in detail then they can visit the page.

It all depends on the user how he wants to use Facebook for his business. So before setting accounts do plan a few things that can help in better execution. Blog, fresh content, facebook contests, discounts, etc can help you in achieving the target. Through these ways you can engage the audience, which will turn into your clients, if they are interested in doing business with you.

 

  • 14
    Oct 14
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What engaging titles can do for your website?

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Title is the first visible content of an article.  A reader visiting a website first goes through the heading to judge whether the content will be appropriate or not. Once he analyses the title then he decides to continue reading. So it basically depends on the title that can turn your website useful for users. The more engaging and informative your titles are there are more chances that you can see better results and find more users too. Read on to know how engaging titles can help your website in acquiring better search engine rankings.

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Engaging titles incorporate proper key words and these pages are displayed in the top of all the search engine rankings. As it is very difficult for target demographic to locate any website until and unless it contains the required key words. So if titles on your website are catchy and clear there are chances that people will choose url of your website to scan the results. Unnecessary keywords should be avoided as they make the title unnatural. These titles are generally short and descriptive so that within few seconds they can attract the readers.

Best practice for Google is page title and it should be clear and catchy, so that the pages of websites can rank higher in SERPS. People use false advertising methods to attract users, but this does not work at all, so create titles which can clearly reflect the message behind and also help in building trust in your readers. So keep the titles short and engaging to attract readers towards your website.

  • 06
    Oct 14
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Social Media for Business – List of Benefits that Every Skeptic Should Know

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Social media is a wonderful tool for growing business and people are using it to considerable extent. As approaching thousands of followers in few seconds, becomes very easy through this platform.  Sharing content and other updates are the benefits of social media which all types of businesses enjoy.  For success and growth small businesses all over the world try to discover the ways social media can help them more. On the other hand there are skeptics who still don’t see or understand the benefits of social media for their business.  Read on to know in details about the benefits of social media this can turn skeptics into believers.  Check them in the list.

Social Media for Business

1.  Know about your audience through Social media
Understanding your audience is the key to success for any type of business in the industry. Social media makes this possible, and easier to accomplish than ever. There are a number of tools that can help in gathering the details like the age and gender, etc. This information in turn can help in organizing campaigns that can offer you a better investment return.

2. Targeting Audience in a effective way
Geo-targeting is an effective tool which can help you in targeting the specific group of people. This can be according to their age, gender, language, location, education, etc.

3. Social Media helps in finding new Customers
Twitter is a wonderful platform for this; it connects you with number of peoples to once. Here you can share each and every update.  Celebrities and other well known peoples stay connected with their fans with this.

4. Social Media gives you instant feedback from Customers
Whether it’s a positive or negative feedback from your client, social media instantly gives you an access to check that.  You get an insight of the customer perspective.

5. Beat your Competitors with Social Media
Website traffic and search ranking can be increased with the help of social media. This can help you in beating the competitors and generating leads.

  • 28
    Sep 14
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Links which are harmful for your website

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Whether you are running a website for business or other purpose, you should know about every SEO sin that can penalize your website. Among different search engines Google is the one that launches latest version of algorithms more frequently. And the one that is not aware of the latest SEO techniques to be followed has to pay for it.

Orca-harmful links

Back links is the term which can be traced in SEO techniques from times and is working well till now. It is usually added on others blogs or websites that is helps in driving traffic towards your website. If you are looking for best position in SERP, then back links can really help you a lot. Getting back links to your website is not a difficult task, but what one needs to consider here, is to the follow the way that is permitted by Google. Natural links and unnatural links are the two different types of links that can be good or bad for your website.

Reciprocal links are the other links in this category in which webmaster links to your website and your website and you also link to his or her website. Although this can help you to some extent in raising your search engine position, but Google doesn’t see them as earned. Bad links are one of the worst links which can take your website to trouble. So, as a precaution avoid to these links and if by chance you get these links just remove them.

Most common bad links are from social bookmarking websites, the links from pages with very less content, link directories, back links of those websites which have duplicate content and Links from irrelevant websites and content.

  • 12
    Sep 14
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Google Vs Yahoo

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Google Vs Yahoo, battle between world’s most popular social media search engines is in air from times. Two of the world’s largest internet companies are always competing to provide the best search results for users. 1 Billion Active users are registered every month on Google, while 800 Million users are counted for Yahoo. Google counts ca. 12 Billion queries monthly and Yahoo only 3 Billion, In the USA. Although both the search engines have their own utility, but users love to know about every title and battle related to these competitors.

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Google and Yahoo are users favorite search engines and most of website owners try their best to get first position on the SERP of these engines. But, there are some basic differences, just check them.

Indexing
Indexing is a process which is followed on every page of the website by different search engines. Only those pages appear on the SERP which undergo this process. Visitors won’t be able to see your site and you will be lost somewhere behind. To be indexed, website owners need to ping each search engine web directory. The comparison for indexing speed of Google and Yahoo resulted in figures that conclude that indexing speed of Google is faster than Yahoo.

Simplicity in Design and Speed Access
Design and speed at which the user gets the result matters a lot! Complicated designs with quite complex views are not liked by all types of people and simple style is always the priority. Everyone needs quick results, so here Google is again the winner. Users have speed access here and they don’t have to wait for the search results being displayed. Yahoo in comparison to Google looks more complicated. In addition, a longer access time is also often expressed by the visitors.

Relevant information
Most of the users look for websites which can give them relevant information about their topic. It should have quality content that can serve the purpose. Website that only contains a collection of ads and keywords is typically less noticed by the user. Sophisticated algorithms of Google help it in selecting the best content which is full of information. Yahoo lags behind Goggle in this case.

In case of relevance of the search results, Google is much superior to Yahoo or even the other search engines.

  • 05
    Sep 14
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Ways to create SEO Standard Content

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Search Engine Optimization or SEO, most of the web users might have read this term somewhere, but are not too much concerned about it. Most of Bloggers emphasize on writing unique and engaging content, they don’t know how SEO can affect SERP in Google or other search engines. And those who have a fair knowledge of some SEO activities usually write longer content and focus on key words too. So here we discussed some important factors that can help in creating SEO standard content.

SEO Perfect Company

Role of content in SEO is very prominent and content which meet the standards has a great preference. Occupying top position in SERP becomes a little difficult if you are not having a article with good content. Due to a high bounce rate the blog will decline the position. If the visitors can’t find the related information in the blog, they will never visit it again. This is the reason that some blogs experience significant downgrades. Check out some of these criteria’s that can help in creating SEO standard content:

Unique and Quality Content
Uniqueness and quality matters a lot in case of content for websites. High quality content without grammatical mistakes, good English can be helpful to the user actually. So try to write engaging and informative content.

Add Visuals like Videos or pictures
Most of the bloggers use images for enhancing the appearance of their websites, but this is a wrong practice. Because visitors come to the site for the information they want. So try to add that visuals which can really help them in understanding the details. Don’t forget to provide ALT tags with keywords with images that match the topics in the article. This is all related to image optimization.

Focus on Keywords
Adding proper keywords is very important while working on SEO of your site. From starting of the article till the end of it, enter the keywords naturally. Avoid spamming activities like keywords stuffing that is putting too many keywords.

Title
The title of the article is the initial information about the contents so it should be carefully chosen. Focus on keyword and make the article more descriptive so that it can actually represent the message behind.Reference links

Related Pages should be linked
One more way to work on SEO is inserting related links on other pages. Reference links can connect different pages and the user can easily connect to the page, he wants to visit. Thus number of clicks on your website will be automatically increased.

  • 28
    Aug 14
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10 Powerful Reasons to include Visual Content on your Website

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Colorful pictures are always impressive and attract the reader towards content. Since childhood we love to learn things in a visual way. Visual content helps in connecting people to the topic as it looks like. It promotes deeper thinking; this is reason it attracts more leads, readers and customers. Read on to know how visual content can help your website.

Orca- Visual Content

Here we have listed some results of the survey that can help you in understanding better:
1. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.
2. 40% of people will respond better to visual information than plain text
3. 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company
4. Posts with videos attract 3 times more inbound links than plain text posts.
5. 37% of Pinterest account holders log in a few times every week; 28% said they log in a few times a month; 15% log in once daily; 10% log in numerous times a day
6. 98% of people surveyed with a Pinterest account said they also have a Facebook and/or Twitter account
7. 85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females
8. 700 YouTube videos are shared on Twitter every minute.
9. 25 million smartphone users stream 4 hours of mobile video per month. 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day.
10. Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers.

Thus, it is very clear from the above figures that trend of adding visual content will continue to grow in the coming years. So, if you are promoting your business through your website, then don’t forget to add the relevant visual content, as it can really matter a lot.

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Orca Web Technologies  is a Belgium based Web Company having its Corporate Office in Bruges, Belgium and its development center in Jaipur, India.

 

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