Basic Content Marketing Considering in B2B and B2C
Content gives vision to idea and words provide a view of an innovative idea into papers. Content always plays a bridge between owner and their people of an audience, different platforms use different ways of writing format like informational content, entertainment content, website content, digital content. The best way of communicating information, thoughts, and news using all those platforms of social media and digital media will be always beneficial and currently trending.
Content plays a vital role in the marketing of an organization that is present in an online platform and content marketing is the new term which differs in B2B and B2C but the tactics differ. The key differences on both will be effective if content written targeted to the right audience and right platform with the right message.
B2B, around 51 percentile of marketers don’t have effective processes in place to evaluate the quality of leads and in simpler terms means identifying of prospects is way less. Whereas B2C identify their prospects around 64 percentile and this process quality leads get lost and forgotten.
E-mail marketing rate of in B2B and B2C is 58 percentile and 63 percentile respectively and this land as the most effective marketing strategy processes for the marketers.
One of the difficult tactics faced by marketers is a content creation in B2B and the rate is 39 percentile but the difficulty phase faced by Business to Consumer marketers comes with social media in the execution of content.
Other social media which help a lot both to B2B and B2C marketers are LinkedIn and Facebook by the percentile of 83 percentile and 90 percentile respectively. In B2B, marketers connect with other companies and increasing their network.
Another important factor that comes in content marketing is Blog content i.e. part of off page SEO which plays a major impact in the presence of the website. Blogs content written get into the count list of Google with the attached links and in B2B marketers get 67% of leads and in B2C marketers get 88% of leads per month with their blog writing and content creation.
Marketing has just evolved with the time it’s no more marketing door to door because people are just e-mail away. Digital marketing will more and communicating with the lead will become more convenient.
Nov 14
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Effective ways to market your Blog
Tags : Blog Blog Commenting Blog Writing Blogging Effective ways Facebook Google + Guest Blogger Link Linked-In market Online plattforms Pintrest SEO Social Media Friendly twitter
Blog writing is the easiest way now-a-days to use your right to expression in so many ways. Also, it is a ready source to get useful information on niche topics for a wide range of users. People usually follow their favorite writers or public figures via their blogs.
On the contrary, despite of providing high quality information on important topics, some blogs could remain deprived of required amount of traffic. No matter what you are providing in your blog, if its not reaching to its target audience, its a far cry in oblivion.
In order to make it on Google top list, a blog has to be optimized and required to be carried on the “Online Platforms” effectively and regularly.
Here are some easy to practice tips in order to market your blog effectively and make it a success in web world.
Keep it Social Media Friendly:
How would you feel, if you dress impeccably, while putting the perfect make up on and with the right choice of accessories but still no one even look at you, let alone compliment you because you are locked up in a room! Cherry on the top – no one even knows that you are in that room.
I know, that would make you feel very angry and disappointed but isn’t it the same situation what is happening to your blog where you are writing all the good information about different topics but not showcasing it properly to world and still clueless that why on earth your blog is not getting any attention!
The simple solution would be – to link your blog with your social media profiles, like Facebook, Twitter, Google+, Linked-In, StumbleUpon or Pinterest etc. Once you’re done writing and proof reading your article, post it on your blog and make sure that a link or a part of your post is being shown on your social media profiles.
Also, share your post with related groups. For example, if you are writing about Web Promotion, then target people who are related with SEO, Web or any other kind of Media promotion. This simple trick would gain a lot of attention for your blog.
Keep yourself “email list” ready
Your email list is your best friend, where all the contacts, you have ever earned are resting together. Just believe in those who have trusted you so far and keep on adding lot more.
Please do not panic, if you still do not have a list at back and call, since all you have to do now is – to get an ‘Auto-responder’ account, which will start collating an email list for you from the moment you use it.
There are some websites like MadMimi and Mailchimp are also available, which offers you to integrate with their auto responders so that you’d get a chance to grow your email list.
Be the Guest Blogger
There are several sites/ blogs are available, where they accept guest posts. It is a good way to sharpen your writing skills and to divert people to your own blog from a different blog zone.
The more guest posts you publish, the large no. of people would acknowledge your writing and would look for you in order to seek more information.
Build Links to build reputation
It might look like a complicated process but it is one of the foolproof ways wherein you link external blogs or website to your blog manually. This can be done by either Blog Commenting or Guest Blogging.
For Blog Commenting, simply go to other blogs and leave a review wherein you link back your blog to that page or blog. This process should be practiced religiously or else it would not fruit powerfully.
Keep your blog ‘Book Marked’
Some websites like Bookmarkfly or StumbleUpon provides you with the opportunity to get yourself registered on such a platform from where you would get nothing but attention if you get noticed even once!
All you have to do is to get your registration done and finally speak your wonderful mind out.
Apart from using different tricks and techniques in order to make your blog a hit, there is a basic step you should never forget and which is to keep your posts simple enough to understand and update regularly. This is the mantra because “what lies in front of eyes, bind with your mind”.
So keep posting, use appropriate and eye-catching visuals, keep it crisp, in short – Happy Blogging!