Tag Archives: leads

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Social Media for Business – List of Benefits that Every Skeptic Should Know

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Social media is a wonderful tool for growing business and people are using it to considerable extent. As approaching thousands of followers in few seconds, becomes very easy through this platform.  Sharing content and other updates are the benefits of social media which all types of businesses enjoy.  For success and growth small businesses all over the world try to discover the ways social media can help them more. On the other hand there are skeptics who still don’t see or understand the benefits of social media for their business.  Read on to know in details about the benefits of social media this can turn skeptics into believers.  Check them in the list.

Social Media for Business

1.  Know about your audience through Social media
Understanding your audience is the key to success for any type of business in the industry. Social media makes this possible, and easier to accomplish than ever. There are a number of tools that can help in gathering the details like the age and gender, etc. This information in turn can help in organizing campaigns that can offer you a better investment return.

2. Targeting Audience in a effective way
Geo-targeting is an effective tool which can help you in targeting the specific group of people. This can be according to their age, gender, language, location, education, etc.

3. Social Media helps in finding new Customers
Twitter is a wonderful platform for this; it connects you with number of peoples to once. Here you can share each and every update.  Celebrities and other well known peoples stay connected with their fans with this.

4. Social Media gives you instant feedback from Customers
Whether it’s a positive or negative feedback from your client, social media instantly gives you an access to check that.  You get an insight of the customer perspective.

5. Beat your Competitors with Social Media
Website traffic and search ranking can be increased with the help of social media. This can help you in beating the competitors and generating leads.


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10 Powerful Reasons to include Visual Content on your Website

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Colorful pictures are always impressive and attract the reader towards content. Since childhood we love to learn things in a visual way. Visual content helps in connecting people to the topic as it looks like. It promotes deeper thinking; this is reason it attracts more leads, readers and customers. Read on to know how visual content can help your website.

Orca- Visual Content

Here we have listed some results of the survey that can help you in understanding better:
1. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.
2. 40% of people will respond better to visual information than plain text
3. 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company
4. Posts with videos attract 3 times more inbound links than plain text posts.
5. 37% of Pinterest account holders log in a few times every week; 28% said they log in a few times a month; 15% log in once daily; 10% log in numerous times a day
6. 98% of people surveyed with a Pinterest account said they also have a Facebook and/or Twitter account
7. 85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females
8. 700 YouTube videos are shared on Twitter every minute.
9. 25 million smartphone users stream 4 hours of mobile video per month. 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day.
10. Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers.

Thus, it is very clear from the above figures that trend of adding visual content will continue to grow in the coming years. So, if you are promoting your business through your website, then don’t forget to add the relevant visual content, as it can really matter a lot.


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How ‘Call to Actions’ can be effective in website conversion

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Online marketing is for growing business by following online strategies. To see effective results understanding the elements of key marketing is a must. First and most important element is to drive traffic toward your business website. And then the second is converting that traffic into customers. Converting visitors to clients should be the main motto. Call to Action plays a great role in getting more leads and sales from blogs and websites. Read on to know in detail how effective call to action buttons can help in increasing the number of leads.

05-Orca-Good-Call-To-Action

A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer

Optimizing call to actions buttons is one of the easiest ways of boosting conversion rates. So it’s very important to work on them. A call to action is for every occasion and should be placed on every page of your website to meet the goal you are looking for. Add to cart, Click here, buy now, purchase now, and order now are some of the call-to-action text that we usually notice. You should always use that button text which is related to your offering or selling. Color also matters a lot; different colors give different meanings, so make sure to use the color which helps you to stand out. Location is another factor that can add a lot of difference.

Call to action should never be placed higher on the page; it should be placed above the fold or below the fold. Let the reader decide what he wants to do. First allow him to read what you are offering, so that they are really excited to know what more is there in the store. It’s not necessary that standard call to action buttons convert the best, try something creative.

Call to action should be simple with little special effects and procedure to fill should be easy. So, that people can easily use it and you can make the best out of your business