Tag Archives: content

  • 20
    Sep 14
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Newsletters: A Great tool to interact with your Customers.

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Interacting regularly with online customers helps in driving initial business and also keeps clients over time. For special sales businesses need to communicate with prospects and customers on regular basis. In this competitive world you have to keep an eye on what activities can help you in adding a value. Newsletters, visual content, social media and many more help in reaching the target and here we have discussed in detail that how newsletters can help in building solid relationships with customers.

Orca-newsletter

Newsletters keep you connected with your client even when it is not at all possible. When you are busy with some important assignment or even out of the town for holidays, then through newsletters your clients can know about you recent activities and you don’t need to panic at all. For audience interaction newsletter marketing is an effective tool. For a 2 way conversation content and format of the newsletter should be proper. It is very necessary for you to understand what customers are expecting and newsletter can help you in that. Feedback from clients can be used for improvement in the areas which your clients are expecting.

Customers who get a feeling that they are instantly heard start trusting you and this strengthens your relationship with them. Comment sections, surveys, etc can promote interaction. Communication frequency matters a lot in this case. The secret to not annoying your customers is to ensure that all your communication is relevant, authentic, and valuable.

  • 05
    Sep 14
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Ways to create SEO Standard Content

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Search Engine Optimization or SEO, most of the web users might have read this term somewhere, but are not too much concerned about it. Most of Bloggers emphasize on writing unique and engaging content, they don’t know how SEO can affect SERP in Google or other search engines. And those who have a fair knowledge of some SEO activities usually write longer content and focus on key words too. So here we discussed some important factors that can help in creating SEO standard content.

SEO Perfect Company

Role of content in SEO is very prominent and content which meet the standards has a great preference. Occupying top position in SERP becomes a little difficult if you are not having a article with good content. Due to a high bounce rate the blog will decline the position. If the visitors can’t find the related information in the blog, they will never visit it again. This is the reason that some blogs experience significant downgrades. Check out some of these criteria’s that can help in creating SEO standard content:

Unique and Quality Content
Uniqueness and quality matters a lot in case of content for websites. High quality content without grammatical mistakes, good English can be helpful to the user actually. So try to write engaging and informative content.

Add Visuals like Videos or pictures
Most of the bloggers use images for enhancing the appearance of their websites, but this is a wrong practice. Because visitors come to the site for the information they want. So try to add that visuals which can really help them in understanding the details. Don’t forget to provide ALT tags with keywords with images that match the topics in the article. This is all related to image optimization.

Focus on Keywords
Adding proper keywords is very important while working on SEO of your site. From starting of the article till the end of it, enter the keywords naturally. Avoid spamming activities like keywords stuffing that is putting too many keywords.

Title
The title of the article is the initial information about the contents so it should be carefully chosen. Focus on keyword and make the article more descriptive so that it can actually represent the message behind.Reference links

Related Pages should be linked
One more way to work on SEO is inserting related links on other pages. Reference links can connect different pages and the user can easily connect to the page, he wants to visit. Thus number of clicks on your website will be automatically increased.

  • 28
    Aug 14
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10 Powerful Reasons to include Visual Content on your Website

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Colorful pictures are always impressive and attract the reader towards content. Since childhood we love to learn things in a visual way. Visual content helps in connecting people to the topic as it looks like. It promotes deeper thinking; this is reason it attracts more leads, readers and customers. Read on to know how visual content can help your website.

Orca- Visual Content

Here we have listed some results of the survey that can help you in understanding better:
1. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.
2. 40% of people will respond better to visual information than plain text
3. 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company
4. Posts with videos attract 3 times more inbound links than plain text posts.
5. 37% of Pinterest account holders log in a few times every week; 28% said they log in a few times a month; 15% log in once daily; 10% log in numerous times a day
6. 98% of people surveyed with a Pinterest account said they also have a Facebook and/or Twitter account
7. 85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females
8. 700 YouTube videos are shared on Twitter every minute.
9. 25 million smartphone users stream 4 hours of mobile video per month. 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day.
10. Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers.

Thus, it is very clear from the above figures that trend of adding visual content will continue to grow in the coming years. So, if you are promoting your business through your website, then don’t forget to add the relevant visual content, as it can really matter a lot.

  • 22
    Aug 14
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Easy Online Tools for Small Businesses

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Small businesses leave no stone unturned to keep their growth trajectory upwards. But, due to limited resources all owners fail to do so. Ups and downs related to it make it more complex. A number of factors like staffing resources, finance, new competitors and technology and many more determine small business success. But, besides this there are some easily-manageable tools too, that can be used for business growth. Read on to know about them in detail.

Orca -online-tools

E-MAIL MARKETING: Email marketing helps in building strong customer relationships by targeting audience. It is a wonderful a strategic tool that helps in building strong band that accelerates fresh sale. Other direct marketing efforts are directly augmented through this. The free version of this software allows at add up to 2000 names to your lists.

BOOKKEEPING – E-COMMERCE: E-commerce is a growing trend which has eliminated many time-consuming activities like paperwork. Cost of doing business is also reduced to a considerable extent by cutting short the expenditures of stationary and other things. The losses occurring due to indirect data entry or the processing errors are also reduced by use of automated bookkeeping. So, you can do a good business without a team of staff members too.

WEBINARS: For webinars and teleseminars Free Conferencing.com is a great program. Up to 1000 people on the call can be handled easily through this way. Showing and sharing screens becomes much easier through this. This also records the seminar too.

SOCIAL MEDIA: Role of Social Media in growing business needs no explanation. As we can see small and big companies all using Face book, Twitter, LinkedIn to promote their businesses. People build their professional network and through this they get connected to number of people across the globe.

WEBSITES, BLOGS and POSTS: Websites, Blogs and Posts are the easiest ways of promoting business. Your clients remain connected to you through this. Content posted on websites and blogs help you in telling customers about the services you offer.

  • 16
    Aug 14
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How to grow your business from Now to Wow.

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Taking the business to the next level is the dilemma of every small and big company. All those who have just started their online business, wish to take it to the highest potential in a short span. And for this they are ready to put all the efforts they can. This post includes different steps that can really help you in growing your business from now to wow.

Orca - grow-your-business-online-

  • Start by setting a website on your own domain.
  • Google Analytic accounts linked to the website should be set up
  • Check twice that every Blog page is easily readable.
  • Don’t leave any account, sign up each one of them like Facebook Page, Google+, Twitter, LinkedIn, Instagram and Pinterest
  • All these accounts should be properly filled with the required professional and personal details. Cover pages and profile pages should have necessary branded imagery.
  • Solo entrepreneurs should use their own photo and name while creating their Twitter account.
  • On these accounts follow other people, who are from the same industry, some of them will follow you back.
  • Mail-chimp account list should be created and a sign up form should be embedded to this list onto your website.
  • WordPress site should have 5-10 categories, so that blog posts can be assigned in them. Try to assign a post in a single category.
  • Posting of Blog posts should be well planned.
  • Work on Key word phrases as they can really help you in taking your website on the top in Google search engine rankings.
  • Try to add new and unique content and post them regularly.
  • Every published post should be shared with friends and followers through facebook, Twitter, LinkedIn and Google+. Ask your friends to share that post. Social media sites can help to a large extent.
  • 11
    Aug 14
  • 0

Why you need a website, even if your customers are not online?

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This question arises in the minds of all the people running Local businesses. Web presence or professional-looking site, all this makes no sense for them. Some people find it as un-necessary expenditure and wastage of time too. Even if you own a small business with one or two employees and are not at all interested in selling things online, then also you need a website. Read on to know in detail that why you should have a website?

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“81% of consumers go online before heading out to the store” These figures were calculated to make out that, whether online presence is really necessary for small businesses. And it concluded that before getting in touch with any supplier or any company, most of the clients or buyers will search them online. Everyone is online! Now a day’s most of the people are using smart phones and they use the power of internet to know about the local businesses. Might be possible that are not at all interested in buying online, but to know about your products or services, they might look for you online. Or they can also search your address here.

People try to find you through search engines, they type your name and try to find your address or contact number.  But, if you are not online then they can’t get the details of what they want.  Advertising becomes easier, through your online presence.  Customers can get detail knowledge of products and services you are offering.

Your website will never sleep, I mean when you are resting at home or are out of town, due to some reasons, still your customers can get in touch with you through your website. People can loop up directions, know about your opening hours, send messages, ask FAQs and browse details of the latest special offers, when you are not there to tell them. Besides this it is quite possible that your competitors might be online, to be in the race, you need to track them too.

A website will definitely increase your sales. It’s a platform where you can display your products and promote special offers too. Customers can know about the quality services you are giving and they can compare them with market price too. You can give answers to you customers too. A good content strategy can be beneficial in building a strong professional image.

Web site is the face of the company; it reflects the image behind and besides this it helps you in making money and saves your time too!!

  • 29
    Jul 14
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Little description of the Google’s Lesser Known Ranking Factors

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Google’s ranking factors are always a topic of discussion for every web user. Those who constantly work for their online business promotion are worried about every activity of Google. Ranking on the top most positions in Google is the top most priority of most of the web sites. Read on to know in detail about some of the lesser known ranking factors of Google.

How-Google-Determines-PageRankKey Words
Key words play a great role in Google ranking. Description tags, keywords in titles, and H1 tags all are very important for website ranking. Have you ever thought of that how the search engine works. When we type a query, the Google brings out the results with highest page rank. If the key word is proper we get what we are expecting, but if the key words are not proper, you might get something that you were not expecting. So every web user has to be very specific while working with key words. Targeting key words and using it in the content is very important for being ranked in the top 10 of Google.

Duplicate Content
Even slightly modified content will be marked as duplicate content in search engines. If the post covers the same thing twice on your site than this will be taken into consideration. The rel=canonical tag can be used for alerting Google that for a reason you have duplicated the content. If you don’t use the tag properly you can be penalized also.

Social Media
Having a well-positioned URL that tops all search engine rankings with its high number of Likes, Shares, Tweets, etc are some of the factors that are paid heed today also. Social signals are positively co-related to search engine rankings. So, your efforts on Face book or Twitter all are worth ed.

Page Links
The amount and quality of links still play the same role in Google search engine rankings of websites like before. Like page authority this also takes into account not only the amount of links but also the quality of those links.

Image Optimization
Images inserted on website send search engines important relevancy signals through their lt text, title, file name, description and caption.

Content Updates Magnitude
Edits and changes on the page is also a factor of prime importance. Adding or removing entire sections is a more significant update than switching around the order of a few words.

Visitors
Ultimately comes that name for which this is all about. Visitors that visit the page or the site for the information also affects ranking to great extent. Besides this how many visitors return how many visits you receive and the rate of change (increase or decrease) of new visits.

Unique Content
Google likes unique content, so updating your site at regular intervals is a plus. Quality content brings additional advantage for the website holder. This is the reason that official blogs are advised for business sites, because every page of blog adds some fresh content and besides this you have something new every time for the visitors.

Grammar and Spelling in Content
Proper grammar and spelling is a mark of quality content. Content with poor grammar and spelling can be symbolized as lower quality content according to search engines. .

  • 25
    Jun 14
  • 0

Why your business should hop on the mobile bandwagon

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“Mobile Internet will overtake desktop Internet usage” this prediction has been made from the Mobile Marketing Statistics for 2013. This drastic change in the way users consume information online would bring a change in the world of technology to certain extent.  To keep your business growing you need to remain updated. The best solution is to make sure that your business’s website is optimized for both computer and mobile access. Read on to know in detail why your business should hop on the mobile bandwagon.

future-of-mobile-web-design

Mobile devices have become everyone’s choice
More than 5,000 US adult Smartphone Internet users showed that 77 percent of users visit search engine websites using smart phones this was reported from the study conducted by Ipsos OTX across. People find it easy to search the web on Smartphone instead of opening their pc.  So, it’s almost necessary to design a website which is user friendly that is can be easily viewed on mobile and other gadgets.

For the ease of users
It is difficult to use the desktop versions of websites on Smartphone’s, as viewing particular icons is very difficult in this case. Users have to zoom in and out to view the content, making the experience tedious. According to a study conducted by Google 61percent of mobile users are more likely to leave a site if it is not mobile-friendly. Easy navigation which is crucial for gaining and retaining customers is all possible with mobile friendly websites.

Cost-effective
Designing and developing a mobile friendly website is much cheap in terms of cost than desktop websites. Regular desktop screens are much bigger than mobile screens that mean in case of mobile friendly sites there is only room for the necessities. Creating an app is possible, but it’s much more cost-effective to implement a scalable website.

Ease of access
Every user today has an “on-the go” attitude about searching. They look for those options where less time is consumed.  An Internet user wants easy and quick access to know everything about your business like about the services you provide, hours of operation, and other contact details.

Rankings on Search engines
Search engines like Google, Yahoo! and Bing, rank mobile-optimized businesses higher than their competition. Mobile-friendly websites are known for their good SEO, which results in more consumer exposure and ultimately in a higher listing. So, to be on the top of the Google Search Engine rankings, you must give it a chance.

ECommerce Transaction
Making eCommerce transactions is much easier in case of mobile-optimized site in comparison to other web sites. After implementing a mobile-friendly design you can see the result in significant sales increase. Users are less likely to look elsewhere if your website allows them to make direct transactions instantly through their mobile phones.

Above discussion clearly indicates that if you really want to increase traffic on your website, boost up your search engine rankings, or in all want to serve your customer in a better way, then you should move your business website to the land of mobile.

  • 08
    Apr 14
  • 0

Things to Consider Before Choosing Web Design Agency

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Every small or big company wants a have an online footprint in this high tech world. Web site is the front face of the company so it should be always well structured, user-friendly and appealing. It showcases the reputation and skills of any company. Attracting visitors and turning them into clients is basically the motto of designing a website. For this you need to rely on the services of professional and reputed IT design and development companies, which can really help in turning your ideas into reality. So, if you are looking for a best Web design agency, then here are a few suggestions that you should keep in mind.Web-design-services1

Experience and Skills
Experience in the business area is one of the important aspects that everyone should look for. And next comes the technical and marketing skills. Experienced and reputed companies will always have skilled professionals in every field whether it’s SEO, content, designing or development. To check out all this have a look at company’s portfolio. Websites listed here can help in exploring their creativity and in the mean time it could also help in judging that whether it is the right fit for you or not. Reading testimonials can also help in knowing that what they have served their clients.

Understanding Specifications
Professional agencies always consider the needs and specifications of clients. They cannot tailor the expected services, until and unless they pay heed to your demands. For this prompt and effective communication is very necessary. You can analyze this through different meetings before making any decision. At last having everything completed on time is very important.

Make sure that you are not cheated
Being skeptic is not an issue, in today’s world. As you are surrounded by a variety of people and you never know who is going to cheat you. So don’t leave any room for anyone, try all the parameters to verify that you are building a relationship with a genuine person. Calling up the references they have listed can help in solving many queries. Besides this you can also read their reviews on Google +, Twitter, face book and other social networking sites.

Another way of manipulating things can be asking the right questions. Ask them about their experience with the similar projects, can they work on your budget and provide you the value for money. How they respond to your inquires can help in judging how effective they are in communication. Client interaction procedures and company policies should be read properly.

In the end a good branding agency better understands the problems, have a well defined process, have a good reputation in the market and can serve you according to your budget.

  • 15
    Mar 14
  • 0

Blog Is an Important Business Branding tool

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Blog or Web log is a publicly accessible personal journal, where an individual shares his experiences, feelings and thoughts. But, today scenario has changes a lot. Now, it has become a well known marketing strategy followed by all types of business owners to catch up with tough online competition. Powerful online presence is necessary for business growth; it leaves a great impact of your brand in local and international market. Read on to know in detail that why blogging is still important when you have a website too.

04-Orca-Business-Blogging 2

Drives traffic to the business website
Having a business website is just not done! Traffic leading this site is very important. There should be some reasons that users should be attracted towards your website. Informative and relevant content uploaded on blogs helps in attracting the customers. It also motivates them to know more about the business through your website.

Building Good relationships with customers
Making sales is not the motto of any big or small company. For becoming a well-known brand in the market all look for establishing good relationship with the customers. Trust is the key of such long-term relationships, which is build when you work to satisfy customers. They can trust you when they know more about you. Blogging gives you a chance to endorse your services or products and also helps in promotion of the website.

Attracting new potential clients
Exiting customers are connected to your company through the blog. They can share their problems here and you can provide them solutions too. But, besides keeping good relationship with customer’s attaching new clients is also equally important. For which you need to show that how potential you are providing solutions and how much you are connected to them.

Helps with Search Engine Optimization
SEO is a proven way of increasing traffic towards website. Proper keywords and links that can help in good search engine rankings can be incorporated through blogs. Blog helps in optimizing web pages. Websites which are regularly updated through blogs are more relevant according to search engines like Google and Yahoo.

Builds Credibility
Social media has changed the internet world a lot. Number of companies rely on this and have abandoned blogging practically. But, it’s a mistake. Social media is a good platform which helps in promoting interaction and connecting with customers. But, it cannot help in building trust and credibility.

In the end Blog can be considered an ideal platform for generating business by building relationships. It can be recommended as a key element for branding.

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Orca Web Technologies  is a Belgium based Web Company having its Corporate Office in Bruges, Belgium and its development center in Jaipur, India.

 

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