Google’s ranking factors are always a topic of discussion for every web user. Those who constantly work for their online business promotion are worried about every activity of Google. Ranking on the top most positions in Google is the top most priority of most of the web sites. Read on to know in detail about some of the lesser known ranking factors of Google.
Key words play a great role in Google ranking. Description tags, keywords in titles, and H1 tags all are very important for website ranking. Have you ever thought of that how the search engine works. When we type a query, the Google brings out the results with highest page rank. If the key word is proper we get what we are expecting, but if the key words are not proper, you might get something that you were not expecting. So every web user has to be very specific while working with key words. Targeting key words and using it in the content is very important for being ranked in the top 10 of Google.
Even slightly modified content will be marked as duplicate content in search engines. If the post covers the same thing twice on your site than this will be taken into consideration. The rel=canonical tag can be used for alerting Google that for a reason you have duplicated the content. If you don’t use the tag properly you can be penalized also.
Having a well-positioned URL that tops all search engine rankings with its high number of Likes, Shares, Tweets, etc are some of the factors that are paid heed today also. Social signals are positively co-related to search engine rankings. So, your efforts on Face book or Twitter all are worth ed.
The amount and quality of links still play the same role in Google search engine rankings of websites like before. Like page authority this also takes into account not only the amount of links but also the quality of those links.
Images inserted on website send search engines important relevancy signals through their lt text, title, file name, description and caption.
Content Updates Magnitude
Edits and changes on the page is also a factor of prime importance. Adding or removing entire sections is a more significant update than switching around the order of a few words.
Ultimately comes that name for which this is all about. Visitors that visit the page or the site for the information also affects ranking to great extent. Besides this how many visitors return how many visits you receive and the rate of change (increase or decrease) of new visits.
Google likes unique content, so updating your site at regular intervals is a plus. Quality content brings additional advantage for the website holder. This is the reason that official blogs are advised for business sites, because every page of blog adds some fresh content and besides this you have something new every time for the visitors.
Grammar and Spelling in Content
Proper grammar and spelling is a mark of quality content. Content with poor grammar and spelling can be symbolized as lower quality content according to search engines. .