Tag Archives: websites

  • 14
    Sep 18
  • 0

Reasons Why People Leave Our Websites

Tags : 

One of the most important parts of having a website is to attract more and more visitors and make them retain to our site. Once we have the visitors on our site, we will want to keep them around for a while instead of seeing them instantly leaving our site and going somewhere else.

If we want to retain more and more visitors to our site, then the task of increasing the page views and time on the site is really important and ignorance of these could cause visitors to leave. Here are some major reasons due to which people are leaving our site:

Inaccessibility: The task of accessing our site regularly is really important for the designers and developers. If a site is inaccessible to our users, it will make them leave the site no matter how great our site is. If they are not able to access the site, then they have no other any option besides leaving. We can create an accessible website through the different browsers, internet connections and different needs from users so that it could be attractive and effective.

Frustrating Navigation: If the visitors have the difficulty in navigation through the site to find their desired information, many of them will leave the site. In order to make things easier, navigation should be given more thoughts and attention in which pages are most important. In addition to this, navigation should be logical and intuitive. Big sites can use a sitemap in order to help visitors who want to use them.

External Links: Nowadays almost every website includes links to other websites and blogs are especially are full of external links. The each link has a purpose and they are really helpful in making our site more valuable and useful for the cloths. But the fact is that some visitors will leave because of these links and never return. This is not a bad thing for all the time but it is something that we should consider.

Advertisements: These are the main source of income for many of the websites as well as blogs but they cost the site some visitors. The only purpose for the advertiser who is paying to these banners or text link on our site is to achieve exposure and generate clicks.

  • 21
    Nov 14
  • 0

Few Benefits of moving to WordPress

Tags : 

If you are planning to create a website or if you already have a one, there are a number of reasons that you should know about the benefits of using Word Press. Since last few years most of the people use Word Press the content management software for their online business. It started as a blogging platform and now people are using it for a number of reasons. Read on to about the benefits of using Word Press in detail.

4

Simple to Use

The process involved in website creation whether its installation or website management everything is very easy in Word Press. In few clicks you can do installation and other process. Blog pages, new images everything can be added very quickly. So ease of use is the first and foremost thing.

Word Press is Browser based

Since Word Press is Browser based, so you have a number of options to work. You can log in through any device whether its computer or tab and can manage your work.

 Self-contained System

Word Press does not require other software’s like or Dreamweaver or Adobe contribute for editing. Without HTML or FTP software one can do all the work like uploading images, formatting text, uploading documents, creating new pages or blog post, etc.

Word press sites are loved by Search engines

Simple and clean code of Word Press websites helps search engines in reading the content. Search engine optimization in a very precise way is possible through Word Press, tags and meta tags can help in this process.

Word Press is Secure

Among the other software packages Word Press is known to be secure. There are a number of security tips one can follow to secure their websites in every term.

Updated Regularly

Design and development community regularly sends updates for Word Press for improving it. It is an open source, so fixing bugs and updating it is very necessary.

Easy to Control

You are the owner and manager of your website; you don’t need designer for every aspect. You can manage things on your own. You can easily update and control your website.

  • 22
    Aug 14
  • 0

Easy Online Tools for Small Businesses

Tags : 

Small businesses leave no stone unturned to keep their growth trajectory upwards. But, due to limited resources all owners fail to do so. Ups and downs related to it make it more complex. A number of factors like staffing resources, finance, new competitors and technology and many more determine small business success. But, besides this there are some easily-manageable tools too, that can be used for business growth. Read on to know about them in detail.

Orca -online-tools

E-MAIL MARKETING: Email marketing helps in building strong customer relationships by targeting audience. It is a wonderful a strategic tool that helps in building strong band that accelerates fresh sale. Other direct marketing efforts are directly augmented through this. The free version of this software allows at add up to 2000 names to your lists.

BOOKKEEPING – E-COMMERCE: E-commerce is a growing trend which has eliminated many time-consuming activities like paperwork. Cost of doing business is also reduced to a considerable extent by cutting short the expenditures of stationary and other things. The losses occurring due to indirect data entry or the processing errors are also reduced by use of automated bookkeeping. So, you can do a good business without a team of staff members too.

WEBINARS: For webinars and teleseminars Free Conferencing.com is a great program. Up to 1000 people on the call can be handled easily through this way. Showing and sharing screens becomes much easier through this. This also records the seminar too.

SOCIAL MEDIA: Role of Social Media in growing business needs no explanation. As we can see small and big companies all using Face book, Twitter, LinkedIn to promote their businesses. People build their professional network and through this they get connected to number of people across the globe.

WEBSITES, BLOGS and POSTS: Websites, Blogs and Posts are the easiest ways of promoting business. Your clients remain connected to you through this. Content posted on websites and blogs help you in telling customers about the services you offer.

  • 29
    Jul 14
  • 0

Little description of the Google’s Lesser Known Ranking Factors

Tags : 

Google’s ranking factors are always a topic of discussion for every web user. Those who constantly work for their online business promotion are worried about every activity of Google. Ranking on the top most positions in Google is the top most priority of most of the web sites. Read on to know in detail about some of the lesser known ranking factors of Google.

How-Google-Determines-PageRankKey Words
Key words play a great role in Google ranking. Description tags, keywords in titles, and H1 tags all are very important for website ranking. Have you ever thought of that how the search engine works. When we type a query, the Google brings out the results with highest page rank. If the key word is proper we get what we are expecting, but if the key words are not proper, you might get something that you were not expecting. So every web user has to be very specific while working with key words. Targeting key words and using it in the content is very important for being ranked in the top 10 of Google.

Duplicate Content
Even slightly modified content will be marked as duplicate content in search engines. If the post covers the same thing twice on your site than this will be taken into consideration. The rel=canonical tag can be used for alerting Google that for a reason you have duplicated the content. If you don’t use the tag properly you can be penalized also.

Social Media
Having a well-positioned URL that tops all search engine rankings with its high number of Likes, Shares, Tweets, etc are some of the factors that are paid heed today also. Social signals are positively co-related to search engine rankings. So, your efforts on Face book or Twitter all are worth ed.

Page Links
The amount and quality of links still play the same role in Google search engine rankings of websites like before. Like page authority this also takes into account not only the amount of links but also the quality of those links.

Image Optimization
Images inserted on website send search engines important relevancy signals through their lt text, title, file name, description and caption.

Content Updates Magnitude
Edits and changes on the page is also a factor of prime importance. Adding or removing entire sections is a more significant update than switching around the order of a few words.

Visitors
Ultimately comes that name for which this is all about. Visitors that visit the page or the site for the information also affects ranking to great extent. Besides this how many visitors return how many visits you receive and the rate of change (increase or decrease) of new visits.

Unique Content
Google likes unique content, so updating your site at regular intervals is a plus. Quality content brings additional advantage for the website holder. This is the reason that official blogs are advised for business sites, because every page of blog adds some fresh content and besides this you have something new every time for the visitors.

Grammar and Spelling in Content
Proper grammar and spelling is a mark of quality content. Content with poor grammar and spelling can be symbolized as lower quality content according to search engines. .

  • 02
    Apr 14
  • 0

How ‘Call to Actions’ can be effective in website conversion

Tags : 

Online marketing is for growing business by following online strategies. To see effective results understanding the elements of key marketing is a must. First and most important element is to drive traffic toward your business website. And then the second is converting that traffic into customers. Converting visitors to clients should be the main motto. Call to Action plays a great role in getting more leads and sales from blogs and websites. Read on to know in detail how effective call to action buttons can help in increasing the number of leads.

05-Orca-Good-Call-To-Action

A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer

Optimizing call to actions buttons is one of the easiest ways of boosting conversion rates. So it’s very important to work on them. A call to action is for every occasion and should be placed on every page of your website to meet the goal you are looking for. Add to cart, Click here, buy now, purchase now, and order now are some of the call-to-action text that we usually notice. You should always use that button text which is related to your offering or selling. Color also matters a lot; different colors give different meanings, so make sure to use the color which helps you to stand out. Location is another factor that can add a lot of difference.

Call to action should never be placed higher on the page; it should be placed above the fold or below the fold. Let the reader decide what he wants to do. First allow him to read what you are offering, so that they are really excited to know what more is there in the store. It’s not necessary that standard call to action buttons convert the best, try something creative.

Call to action should be simple with little special effects and procedure to fill should be easy. So, that people can easily use it and you can make the best out of your business

Recent Post

how-to-manage-your-instagram-presence-for-your-business

How to manage Instagram Presence of your Business

September 7, 2023

How to Handle Your Client’s Revision Request Like Pro

December 30, 2018

Designing a Marketing E-Book Cover

December 27, 2018

Surrealism in Graphic Designing

December 24, 2018

ORCA

Orca Web Technologies  is a Belgium based Web Company having its Corporate Office in Bruges, Belgium and its development center in Jaipur, India.

 

Recent Post

how-to-manage-your-instagram-presence-for-your-business

How to manage Instagram Presence of your Business

September 7, 2023

How to Handle Your Client’s Revision Request Like Pro

December 30, 2018

Designing a Marketing E-Book Cover

December 27, 2018

Quick Link

Contact Info

161/32, Kumbha Marg, Pratap Nagar, Sanganer 302017 Jaipur, Rajasthan

+91 9928 994 332

info@owt-india.com

http://www.owt-india.com