Tag Archives: business

  • 20
    Sep 14
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Newsletters: A Great tool to interact with your Customers.

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Interacting regularly with online customers helps in driving initial business and also keeps clients over time. For special sales businesses need to communicate with prospects and customers on regular basis. In this competitive world you have to keep an eye on what activities can help you in adding a value. Newsletters, visual content, social media and many more help in reaching the target and here we have discussed in detail that how newsletters can help in building solid relationships with customers.

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Newsletters keep you connected with your client even when it is not at all possible. When you are busy with some important assignment or even out of the town for holidays, then through newsletters your clients can know about you recent activities and you don’t need to panic at all. For audience interaction newsletter marketing is an effective tool. For a 2 way conversation content and format of the newsletter should be proper. It is very necessary for you to understand what customers are expecting and newsletter can help you in that. Feedback from clients can be used for improvement in the areas which your clients are expecting.

Customers who get a feeling that they are instantly heard start trusting you and this strengthens your relationship with them. Comment sections, surveys, etc can promote interaction. Communication frequency matters a lot in this case. The secret to not annoying your customers is to ensure that all your communication is relevant, authentic, and valuable.

  • 28
    Aug 14
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10 Powerful Reasons to include Visual Content on your Website

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Colorful pictures are always impressive and attract the reader towards content. Since childhood we love to learn things in a visual way. Visual content helps in connecting people to the topic as it looks like. It promotes deeper thinking; this is reason it attracts more leads, readers and customers. Read on to know how visual content can help your website.

Orca- Visual Content

Here we have listed some results of the survey that can help you in understanding better:
1. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.
2. 40% of people will respond better to visual information than plain text
3. 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company
4. Posts with videos attract 3 times more inbound links than plain text posts.
5. 37% of Pinterest account holders log in a few times every week; 28% said they log in a few times a month; 15% log in once daily; 10% log in numerous times a day
6. 98% of people surveyed with a Pinterest account said they also have a Facebook and/or Twitter account
7. 85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females
8. 700 YouTube videos are shared on Twitter every minute.
9. 25 million smartphone users stream 4 hours of mobile video per month. 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day.
10. Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers.

Thus, it is very clear from the above figures that trend of adding visual content will continue to grow in the coming years. So, if you are promoting your business through your website, then don’t forget to add the relevant visual content, as it can really matter a lot.

  • 22
    Aug 14
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Easy Online Tools for Small Businesses

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Small businesses leave no stone unturned to keep their growth trajectory upwards. But, due to limited resources all owners fail to do so. Ups and downs related to it make it more complex. A number of factors like staffing resources, finance, new competitors and technology and many more determine small business success. But, besides this there are some easily-manageable tools too, that can be used for business growth. Read on to know about them in detail.

Orca -online-tools

E-MAIL MARKETING: Email marketing helps in building strong customer relationships by targeting audience. It is a wonderful a strategic tool that helps in building strong band that accelerates fresh sale. Other direct marketing efforts are directly augmented through this. The free version of this software allows at add up to 2000 names to your lists.

BOOKKEEPING – E-COMMERCE: E-commerce is a growing trend which has eliminated many time-consuming activities like paperwork. Cost of doing business is also reduced to a considerable extent by cutting short the expenditures of stationary and other things. The losses occurring due to indirect data entry or the processing errors are also reduced by use of automated bookkeeping. So, you can do a good business without a team of staff members too.

WEBINARS: For webinars and teleseminars Free Conferencing.com is a great program. Up to 1000 people on the call can be handled easily through this way. Showing and sharing screens becomes much easier through this. This also records the seminar too.

SOCIAL MEDIA: Role of Social Media in growing business needs no explanation. As we can see small and big companies all using Face book, Twitter, LinkedIn to promote their businesses. People build their professional network and through this they get connected to number of people across the globe.

WEBSITES, BLOGS and POSTS: Websites, Blogs and Posts are the easiest ways of promoting business. Your clients remain connected to you through this. Content posted on websites and blogs help you in telling customers about the services you offer.

  • 16
    Aug 14
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How to grow your business from Now to Wow.

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Taking the business to the next level is the dilemma of every small and big company. All those who have just started their online business, wish to take it to the highest potential in a short span. And for this they are ready to put all the efforts they can. This post includes different steps that can really help you in growing your business from now to wow.

Orca - grow-your-business-online-

  • Start by setting a website on your own domain.
  • Google Analytic accounts linked to the website should be set up
  • Check twice that every Blog page is easily readable.
  • Don’t leave any account, sign up each one of them like Facebook Page, Google+, Twitter, LinkedIn, Instagram and Pinterest
  • All these accounts should be properly filled with the required professional and personal details. Cover pages and profile pages should have necessary branded imagery.
  • Solo entrepreneurs should use their own photo and name while creating their Twitter account.
  • On these accounts follow other people, who are from the same industry, some of them will follow you back.
  • Mail-chimp account list should be created and a sign up form should be embedded to this list onto your website.
  • WordPress site should have 5-10 categories, so that blog posts can be assigned in them. Try to assign a post in a single category.
  • Posting of Blog posts should be well planned.
  • Work on Key word phrases as they can really help you in taking your website on the top in Google search engine rankings.
  • Try to add new and unique content and post them regularly.
  • Every published post should be shared with friends and followers through facebook, Twitter, LinkedIn and Google+. Ask your friends to share that post. Social media sites can help to a large extent.
  • 11
    Aug 14
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Why you need a website, even if your customers are not online?

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This question arises in the minds of all the people running Local businesses. Web presence or professional-looking site, all this makes no sense for them. Some people find it as un-necessary expenditure and wastage of time too. Even if you own a small business with one or two employees and are not at all interested in selling things online, then also you need a website. Read on to know in detail that why you should have a website?

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“81% of consumers go online before heading out to the store” These figures were calculated to make out that, whether online presence is really necessary for small businesses. And it concluded that before getting in touch with any supplier or any company, most of the clients or buyers will search them online. Everyone is online! Now a day’s most of the people are using smart phones and they use the power of internet to know about the local businesses. Might be possible that are not at all interested in buying online, but to know about your products or services, they might look for you online. Or they can also search your address here.

People try to find you through search engines, they type your name and try to find your address or contact number.  But, if you are not online then they can’t get the details of what they want.  Advertising becomes easier, through your online presence.  Customers can get detail knowledge of products and services you are offering.

Your website will never sleep, I mean when you are resting at home or are out of town, due to some reasons, still your customers can get in touch with you through your website. People can loop up directions, know about your opening hours, send messages, ask FAQs and browse details of the latest special offers, when you are not there to tell them. Besides this it is quite possible that your competitors might be online, to be in the race, you need to track them too.

A website will definitely increase your sales. It’s a platform where you can display your products and promote special offers too. Customers can know about the quality services you are giving and they can compare them with market price too. You can give answers to you customers too. A good content strategy can be beneficial in building a strong professional image.

Web site is the face of the company; it reflects the image behind and besides this it helps you in making money and saves your time too!!

  • 05
    Aug 14
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Things about your business, which can be promoted through official blogs.

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Web blog or Blog posts are usually a series of regular entries created by blogger. Blog software can be easily used by anyone who has a good knowledge of web. You just have to link to resources, write your thoughts and post them. Business communities are continuously using bogs for official purposes. Blogs is an effective way of sharing about company’s expertise, building additional web traffic, and connecting with potential customers. Read on to know in detail about them.

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Blog one of the most valuable tools for sharing timely and relevant information with customers that keeps them connected with you. It serves like a direct communication channel. Blog works like a fuel for SEO. Valuable content is of prime importance for search engines and will reward you for it.Face book, Twitter, LinkedIn, email newsletters, e-books, etc all are benefited by posting blog posts.

Blogging gives a voice to your company. It is a platform where you can talk about your services, new products, and share company initiatives beyond your website or comment on timely news topics or market trends. You can share your expertise here. Your customers can also leave comments or the suggestions about your services, which can help in the betterment. You can shine your brand personality through continuous efforts here.

Two-way conversation with customers, prospects and industry peers is created once you maintain a blog. Feedback, comments, interaction all this helps you in being focused on content marketing strategy. Small businesses get a chance to share their knowledge and expertise with a larger audience. Free PR is created through blogging. You try to remain as leader instead of being a follower.

  • 29
    Jul 14
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Little description of the Google’s Lesser Known Ranking Factors

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Google’s ranking factors are always a topic of discussion for every web user. Those who constantly work for their online business promotion are worried about every activity of Google. Ranking on the top most positions in Google is the top most priority of most of the web sites. Read on to know in detail about some of the lesser known ranking factors of Google.

How-Google-Determines-PageRankKey Words
Key words play a great role in Google ranking. Description tags, keywords in titles, and H1 tags all are very important for website ranking. Have you ever thought of that how the search engine works. When we type a query, the Google brings out the results with highest page rank. If the key word is proper we get what we are expecting, but if the key words are not proper, you might get something that you were not expecting. So every web user has to be very specific while working with key words. Targeting key words and using it in the content is very important for being ranked in the top 10 of Google.

Duplicate Content
Even slightly modified content will be marked as duplicate content in search engines. If the post covers the same thing twice on your site than this will be taken into consideration. The rel=canonical tag can be used for alerting Google that for a reason you have duplicated the content. If you don’t use the tag properly you can be penalized also.

Social Media
Having a well-positioned URL that tops all search engine rankings with its high number of Likes, Shares, Tweets, etc are some of the factors that are paid heed today also. Social signals are positively co-related to search engine rankings. So, your efforts on Face book or Twitter all are worth ed.

Page Links
The amount and quality of links still play the same role in Google search engine rankings of websites like before. Like page authority this also takes into account not only the amount of links but also the quality of those links.

Image Optimization
Images inserted on website send search engines important relevancy signals through their lt text, title, file name, description and caption.

Content Updates Magnitude
Edits and changes on the page is also a factor of prime importance. Adding or removing entire sections is a more significant update than switching around the order of a few words.

Visitors
Ultimately comes that name for which this is all about. Visitors that visit the page or the site for the information also affects ranking to great extent. Besides this how many visitors return how many visits you receive and the rate of change (increase or decrease) of new visits.

Unique Content
Google likes unique content, so updating your site at regular intervals is a plus. Quality content brings additional advantage for the website holder. This is the reason that official blogs are advised for business sites, because every page of blog adds some fresh content and besides this you have something new every time for the visitors.

Grammar and Spelling in Content
Proper grammar and spelling is a mark of quality content. Content with poor grammar and spelling can be symbolized as lower quality content according to search engines. .

  • 22
    Jul 14
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Website Redesigning: Reasons to Do it today

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Now a day’s most of the people look at the Website, before starting a deal with anyone. Whether it’s a small or a very big company, all know very well that maintaining a website is very necessary for growing their business. Besides, this maintaining a good and updated website is also becoming very necessary. It may require good deal of consideration, time, and potential capital, for doing all this, but the upside is enormous.

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Redesigning doesn’t mean that you need to change every single one of your branding and graphic design elements. It would involve some functional modifications that are involved in smooth functioning and can also help you in attending marketing goals. Read on to know in detail about the reasons, why you should go for it.

Output is not up to the mark
You find your website functional, gorgeous, and pixel-perfect, but still you are not getting the results you are expecting. Examine conversion rates of your site — visitor-to-lead and lead-to-customer typically being the most important — this can give make everything clear that what needs to be adjusted on it.

You want a responsive website
Usage of mobile web is growing by leaps and bounds, so to facilitate your clients, you need to make sure your website can be viewed on all types of devices, like desktops, laptops, tablets, and smart phones. Mobile friendly website can help you in reaching larger audience.

You want to incorporate Social media
Featuring social media through your web site is very important; you remain connected with a large number of people through this. Users can easily share, tweet, or pin your content through these social sharing tools.

Adding new functionality
If you want to add a blog, forums, e-commerce, or other major features or tools to your website, a redesign is probably in order. That way you can ensure that everything flows seamlessly throughout the website, and it won’t look like the new feature was just tacked on as an afterthought.

To keep it up-to-date
The web world is always changing, and web technology that was cool and cutting-edge a few years ago may be out-of-date today. You can take advantage of the latest technology that web-savvy users expect through this re-designed website.

  • 08
    Apr 14
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Things to Consider Before Choosing Web Design Agency

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Every small or big company wants a have an online footprint in this high tech world. Web site is the front face of the company so it should be always well structured, user-friendly and appealing. It showcases the reputation and skills of any company. Attracting visitors and turning them into clients is basically the motto of designing a website. For this you need to rely on the services of professional and reputed IT design and development companies, which can really help in turning your ideas into reality. So, if you are looking for a best Web design agency, then here are a few suggestions that you should keep in mind.Web-design-services1

Experience and Skills
Experience in the business area is one of the important aspects that everyone should look for. And next comes the technical and marketing skills. Experienced and reputed companies will always have skilled professionals in every field whether it’s SEO, content, designing or development. To check out all this have a look at company’s portfolio. Websites listed here can help in exploring their creativity and in the mean time it could also help in judging that whether it is the right fit for you or not. Reading testimonials can also help in knowing that what they have served their clients.

Understanding Specifications
Professional agencies always consider the needs and specifications of clients. They cannot tailor the expected services, until and unless they pay heed to your demands. For this prompt and effective communication is very necessary. You can analyze this through different meetings before making any decision. At last having everything completed on time is very important.

Make sure that you are not cheated
Being skeptic is not an issue, in today’s world. As you are surrounded by a variety of people and you never know who is going to cheat you. So don’t leave any room for anyone, try all the parameters to verify that you are building a relationship with a genuine person. Calling up the references they have listed can help in solving many queries. Besides this you can also read their reviews on Google +, Twitter, face book and other social networking sites.

Another way of manipulating things can be asking the right questions. Ask them about their experience with the similar projects, can they work on your budget and provide you the value for money. How they respond to your inquires can help in judging how effective they are in communication. Client interaction procedures and company policies should be read properly.

In the end a good branding agency better understands the problems, have a well defined process, have a good reputation in the market and can serve you according to your budget.

  • 02
    Apr 14
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How ‘Call to Actions’ can be effective in website conversion

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Online marketing is for growing business by following online strategies. To see effective results understanding the elements of key marketing is a must. First and most important element is to drive traffic toward your business website. And then the second is converting that traffic into customers. Converting visitors to clients should be the main motto. Call to Action plays a great role in getting more leads and sales from blogs and websites. Read on to know in detail how effective call to action buttons can help in increasing the number of leads.

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A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer

Optimizing call to actions buttons is one of the easiest ways of boosting conversion rates. So it’s very important to work on them. A call to action is for every occasion and should be placed on every page of your website to meet the goal you are looking for. Add to cart, Click here, buy now, purchase now, and order now are some of the call-to-action text that we usually notice. You should always use that button text which is related to your offering or selling. Color also matters a lot; different colors give different meanings, so make sure to use the color which helps you to stand out. Location is another factor that can add a lot of difference.

Call to action should never be placed higher on the page; it should be placed above the fold or below the fold. Let the reader decide what he wants to do. First allow him to read what you are offering, so that they are really excited to know what more is there in the store. It’s not necessary that standard call to action buttons convert the best, try something creative.

Call to action should be simple with little special effects and procedure to fill should be easy. So, that people can easily use it and you can make the best out of your business

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