Online marketing is for growing business by following online strategies. To see effective results understanding the elements of key marketing is a must. First and most important element is to drive traffic toward your business website. And then the second is converting that traffic into customers. Converting visitors to clients should be the main motto. Call to Action plays a great role in getting more leads and sales from blogs and websites. Read on to know in detail how effective call to action buttons can help in increasing the number of leads.
A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer
Optimizing call to actions buttons is one of the easiest ways of boosting conversion rates. So it’s very important to work on them. A call to action is for every occasion and should be placed on every page of your website to meet the goal you are looking for. Add to cart, Click here, buy now, purchase now, and order now are some of the call-to-action text that we usually notice. You should always use that button text which is related to your offering or selling. Color also matters a lot; different colors give different meanings, so make sure to use the color which helps you to stand out. Location is another factor that can add a lot of difference.
Call to action should never be placed higher on the page; it should be placed above the fold or below the fold. Let the reader decide what he wants to do. First allow him to read what you are offering, so that they are really excited to know what more is there in the store. It’s not necessary that standard call to action buttons convert the best, try something creative.
Call to action should be simple with little special effects and procedure to fill should be easy. So, that people can easily use it and you can make the best out of your business