Tag Archives: SEO

  • 22
    Oct 18
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Social Media Supports SEO

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Social media plays an important role in increasing traffic and engaging users on our website. These two are essentially interrelated strategies that concentrate on building an appealing identity that is able to attract the visitors. As the social media relies on high quality content and also a visible and strong brand presence, the efforts we spend on SEO can be improved through our social media reach.

Here are some points which prove that social media supports SEO.

Publishing of creative, inspiring and informative content: Knowing about our visitors and use that information helps us in succeeding in our business activities. As a business owner, we need to educate, inform and entertain with our content. It has to be creative and informative and should be capable of attracting the users. This contributes to moving our marketing wheels. By taking all these ideas into consideration, we can create this type of content.

Shared content increases link authority: We must publish creative and inspiring content so that those who relate to it could share it with others. These important content links will provide an online tool to our users to attract others to our movement or cause. We should publish our content only those sites which are being used by most of the users. We should also know our customers as it will help us in socially network.

Social media following increases while website gain traffic: Immediately after publishing a blog post, we promote it on social media and also share it with each of our network; we get a certain number of clicks for each share. If we share the content again a third time, the traffic more than doubles. So the point is that more often we share, more likely we are to get clicks.

Community grows around brand: By using the social media content in our company’s unique way, we can easily grow our community around our brand. In order to build community in social media, we must admit our mistakes as people who admit their mistakes and faults; they build up a higher level of trust. If we also build a personal communication plan, it will enable us to stay engaged with our community.

Building authority with social media interactions reinforces reputation: When our users and potential customers identify and like the way we brand our business, they actually feel secure visiting and also see our content as credible, reliable and desired. The more users visit our site, the more Google sees our site as providing quality content. It is very helpful in ranking our site easier. If we increase our reputation on social media through the increased engagement and high quality content, it will lead to the increased online brand presence.

  • 18
    Oct 18
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Virtual Reality – Future of Web Design

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The concept of virtual reality is now making its way onto the web development and it is being predicted that it is going to be a very big deal in the coming years and everyone who is involved in the web design is going to be affected in some way or other. In simple words, we can say that future is in our sights whether it is 360 degree videos shared on Facebook or people wearing oversized headsets.

Here are a few ways through which VR is changing web design:

VR is moving to the browser: Until now, there is a necessity of headset and an app of some sort in order to access any kind of VR content online but it is all changing with a number of quality web browsers which are working on the support for web VR. Now there is open standard due to which it is possible to experience VR in our browser. Now the ordinary web visitors will be able to just click a button and start interacting with VR content without any troubling with the downloads.

It is easier to create content: While there is a huge production of headsets which is making it easier for consumers to access the VR content on the web, on the other hand, there is an increasing availability of open source libraries due to which content creation is getting easier.

E-Commerce: As we know that there is a sheer number of ecommerce websites out there but the surprising fact is that they all are following a similar design which means they can get easily lost. Recently a traditional layout has been developed in order to make sites with their own personality and VR in online shopping could be very important in moving forward. With this technology, we can drop the user in a virtual clothing store so that they could try whatever they want.

Other uses of VR: These are just a few examples of VR but in real life, this technology can also be used for almost any aspects such as educational services, live music or stress relievers and space exploration and sports.

  • 18
    Oct 18
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Types of Usability Testing

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If we have a good analyst, we do not have to worry about the different types of usability testing for our website as he will be able to perform web analytics and also come up with best solutions for the several interactions on our website.

There can be many reasons for the requirement of usability testing such as we are not the good and experienced analysts as an analyst’s career demands for valuable experience necessarily. The other reason can be is that it requires lot of guesswork out of elimination and bug testing process.

In order to evaluate customer experience of our website, usability testing has many types and their selection is based on purpose and goals of our research.

Moderated In-Person: In this process, a facilitator will be located with the participant or in a group and it will be on hand so that it could answer questions and also respond to any feedback. If we want a quality and genuine result, the test should take place in a lab and it often explains more.

Moderated Remote: This is quite similar to the in-person testing but the only difference would be that facilitator and participant will be in separate locations and testing will be carried out by using screen sharing software. This facilitator observes the participant as well as uses the software and identifies any task flow issues.

Un-moderated Remote: This administrator conducts some particular tests for people in multiple locations for interacting with the software. Through this, we can collect a lot of data immediately and in some cases, we will have a recording of the participant’s screen.

Problem Discovery: It is also known as formative studies and the ultimate goal is to diagnose and fix as many problems as it is possible for it. It is a great activity for the purpose of using at the time of development and it is considered one of the most significant UX concepts.

Benchmark: The task of collecting benchmark data will be very helpful in explaining the performance of our website but it possesses some criticism also which is that there is a level of artificially which can raise objection on the validity of findings.

  • 16
    Oct 18
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Tips for Best Typography for Website

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Any website becomes successful when it is able to convey its intent and emotion of the business to the maximum visitors and in terms of digital world, the easiest way to perform this task is through the typeface. Typography is personal as well as can be used as an extension of a particular brand. It is important to pick up a typeface which is appropriate for our industry as well as compliments our brand and image.

Here are a few tips for bringing the most of the typography on our website:

It’s about contexts: There are particular typefaces which are appropriate for the different industries, purposes and brands such as we will not expect a toy manufacturer website to use the same font as a law firm uses. Sometimes simple font is the most appropriate option whereas other times, use of decorative font could make people talking about our website.

No excess typefaces: Having too many fonts on a website look disorganized and also confuse our visitors. It is distracting and takes attention away from our website. We should use 2 and 4 typefaces in our website design for everything. Consistency is the key to a professional website and using the same fonts throughout is the initial step towards this.

Alignment is important: An aligned text can dictate how the readers look through our web pages. For providing the best user experience, the text must be aligned for complimenting the structure and flowing of our content. Alignment is a guide for our readers, the easier it is to follow, and the more likely they are to read it.

Text size: The size of the words on web page is a great contributor to the user experience. Most people are around 20 to 23 inches from their computer screen when sitting properly, so it is important to keep design strategy in mind when implementing our website. Texts should be large enough to be legible. If there is a necessity to zoom in or out, it would impact user experience.

Spacing: This is also important when considering the texts. The correct distance between characters and words can impact appearance of our content and its readability. Too far apart letters will be harder to read and make our content appear longer.

  • 14
    Oct 18
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Presentation Ideas for Website Designing

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If our website is giving a visually stunning presentation to our users, it would surely leave a remarkable and positive impression on them whether we are using it for marketing product or introducing our services or communicating any information to the visitors.

Nowadays, most of the web owners provide a mass of solutions and methods for delivering quality information to a wide audience on demand such as Flash, PDF, Videos, photo slideshow etc but the only thing they should keep in mind to keep the presentation compelling, easy to access and compatible with multiple devices to have the big impact.

Here are some guidelines for ensuring memorable and unique presentation:

Short and Sweet: We must focus on avoiding too much fluff of our presentation and get only that stuff which really matters. The idea of speaking and narrating will lead to bring majority of our communication personally. We should use presentation slides in order to highlight the key messages and topics by using as little as possible.

Style Carefully: If we focus on the pleasing design and focused layout, it can be helpful in defining the overall purpose of our presentation. We could be able to direct the user’s eye on the targeted place as we design each slide. We must choose that background which provide sufficient contrast and do not compromise with text.

Bold Typography and Proper Hierarchy: At the time of designing a process, we must ensure that our website should be readable on all kinds of devices. We can go for a small number of complementary fonts for their weight and style along with some effects such as gradients or shadows for helping in setting them apart from the background.

Illustrate our Point: If you do not have proper space for explaining something in texts, we can choose the charts, info-graphics, photography and art. We can also add emphasis to the topic with a little humor.
Provide Control: We should also focus on providing control to users in moving between slides and pausing our presentation. Slide show style generally involves a set of controls.

  • 10
    Oct 18
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Black hat SEO versus white hat SEO

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Now we will see the difference between black hat SEO and white hat SEO.
Black hat SEO

Making use of unrelated keyword: in this one adds the keyword that is not related to your content or that has no meaning with your content. These types of content are red-flagged because it looks unnatural. For example suppose you are working on a site which is selling online Ayurveda medicines but in content you have written something irrelevant like micheal Jackson the great dancer, then sentence does not go with your website service, it shows deliberately you are misusing keywords to endorse ay celebrity for their publicilty. It is counted in black hat SEO. It is a big no-no.

Automation of content: anywhere, either in the body text or comment box. A bot comment can be recognized very easily, it may contain two-three keywords that will automatically help in URL ranking.

Creation of doorway pages: these pages are created fake. And these pages are stuffed with keywords so that search engines may find them. In short these are the fake pages or dummy pages which are created especially for keyword stuffing.

Cloak: it presents the completely different content. Its goal is to display it on search engine.
Links and text invisible: it is one of the most common black hat techniques, in which content and links are hidden in order to improve ranking. One way is to do by writing white color text on white background or writing links in very small text so that nobody can see it. These all techniques are black hat and they are risky too.

White hat SEO

Quality of content: creating a high quality content and valuable content by also sharing content and URL links. You must keep in mind that your content should be original, unique and not matching with contents of other website. There should not be any grammatical mistakes and spelling mistakes.

Using effective keywords: keywords should be effective, and it should be used correctly. Keyword on which people searches more should be focused first. As effective keywords are searched by most of the people on search engines. It is the best strategy to increase ranking of your website in a correct manner.

  • 30
    Sep 18
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Front End Vs Back End Developers

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If you have an interest in programming, website development and application development, then probably the developing career is the right choice for you. When it comes to the developers, it includes two groups to choose form which are front end developers and back end developers.

Here are some of essential points of differences in these two developers in terms of description, skills, and programming languages to help you in your decision:

Definitions:

Front End Developers: A front end developer is a person who is able to create the front end of a website or other applications. It is the part that users engage with in order to get to the information in the back end.

Back End Developers: On the other hand, a back end developer is someone who creates the storage and output capabilities of this information. It works on optimizing the database as well as customizing the Word-press. In addition to this, it also creates the plugins needed to create the overall functionality of the client website.

Skills: We often think that what kinds of skills are needed by front end and back end developers? Well, the answer is here. Both are required to perform some heavy lifting in the programming department.

From end developers are needed to have a better grab for the user interface design and visual appeal in comparison to the back end developers. Additional skills that they are needed is that will have to go beyond programming which also includes the ability to wireframe a website layout and design as well as creating the website designs in PSD and turn them into the functional websites.

On the other hand, the back end developers have some sort to do with the design of the website or application. They mainly concentrate on what makes everything work behind the scenes. If any person is interested in design, then back end development is the right choice for you.

Programming Languages:

The front end developers should possess only these front end languages which are HTML, CSS, IQuery and JavaScript.
While the back end developers have to be expert in the programming languages that are rendering on the server side of the website or application. The most popular programming languages are PHP. Ruby on Rails and Java.

  • 28
    Sep 18
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How SEO Spend their Time

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When it comes to SEO, every businessman wants immediate results for their websites so that they could stand on the number one page ranking spot on Google. There are also many website owners who possess unrealistic expectations and often imagine instant result just after starting working on their SEO strategy but the truth is that it is a time consuming and requires lot of efforts.

It is not a magic wand as it takes time, planning and maintenance to achieve and maintain the ranking as well as ROI and traffic results which we want to accomplish. If we want speedy results, it will end up in harming us in the long term run as Google has become automatically suspicious if any website gets sudden results.

Keyword Targeting and competitor analysis: Generally the concept of competitor analysis is underestimated but we can learn a lot by analyzing our competitors if they dominate search results. We can learn valuable tools to incorporate into our own SEO strategy to achieve a higher ranking quicker. Keyword research is also an important factor in how long SEO takes.

Inbound Links: Links play a huge role in SEO but their impact on how long it takes depends on the various deeper factors in which first thing is volume of links to our website as more links will help us in achieving SEO success more quickly.

Content: The published content on our website has an important role in quickly seeing our results and the very first thing on which we should concentrate is that quality matters a lot. It should be unique and original.

Fixing Errors, Hosting issues and Penalties: Fixing the damage such as SEO errors, unauthentic website hosting and Google penalties is another issue that comes when trying to achieve a better ranking. Depending on the number of 404 errors, broken links, 301 redirects and inconsistent optimization, we can see the positive results in less time after resolving these issues.

SEO friendly design and structure: These all are the large and essential component to our website traffic and ranking along with the CMS system and URL structure as they all are the areas of concern which can drag down our page ranking. We must ensure our site’s structure and URL structure which supports proper optimization for the high ranking.

  • 28
    Sep 18
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Facts about Cloud computing

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First of all, we should know about cloud computing. Cloud computing is a type of computing which functions on shared computing resources instead of having local servers or personal devices to handle various applications. In a simple language cloud computing takes services and making them move out from an organization’s firewall security. In this storage and other works are accessed through the web. These services are delivered over the internet and paid by the cloud customer.

Cloud computing is used in various services like, software development programs, storage and software over the web, which is cloud computing. Commonly there are three characteristics of cloud computing which is common among all cloud computing, they are as follows:

1) Cloud vendor manages the back-end of the application especially the hardware.
2) A user has to pay for services like memory, processing time and bandwidth.
3) Services can be scaled, means they are scalable.

Cloud computing is also related to virtualization. Cloud computing has the ability to pay on demand and quick scaling. Some organizations say that using cloud computing, data may be lost. These are the issues which are claimed by the companies. Cloud computing is still a new paradigm in the software companies. The naming of cloud computing is derived from the traditional use of cloud which represent the internet or WAN. Cloud computing is a term for delivering the hosted services over the internet. Cloud computing allows companies to consume a compute resource example virtual machine or storage.

Following are the characteristics and benefits of cloud computing:

1) It is self service provisioning: end users can compute resources for any type of workload on demand. This result in eliminating the traditional need for IT administrators to manage compute resources.

2) Its elasticity: companies scale up when demand is increasing and scale down when demand decreases. Doing this will eliminate the need for large investments.

3) Pay per use: you have to only pay for that, what you have clicked. Means your pay depends on your click.

  • 22
    Sep 18
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How to Target the Right Keywords?

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If we want the successful Search Engine Optimization of our websites and business, the task of picking up the right keyword and keyword phrases is one of the most important steps. As increasing traffic to our sites is our first priority but attracting the right audience is simultaneously important.

The idea is that different keywords represent different levels of interest and intent. Keywords are characterized by the type and arranged by their effectiveness at converting.

Brand Terms: The people who are already familiar with our brand and business are the easiest of all to convert but in case of volume, these keywords might not produce the most impressions or page views but they can have the best conversion rates.

Product Terms: It includes the basic details about our products and it’s working along with its efficiency. Based on the diversion of array of products or services, the list could be big. Users who are searching for these terms are a little further back in the decision cycle and our cost per action can be higher than on brand terms.

Competitors Terms: There was a also a time of paid search marketing in which the competitors terms were second in terms of brand and conversion rate and CPA efficiency. But in the recent years, Google has tightened up their quality score requirements and now is really impossible to get the reasonable cost per click on the competitor terms.

Substitute Product Terms: This is something that someone can use rather than of our product such as if we are selling pens, we might consider bidding on pencils. In the competitive terms, Google will not give us a lot of credit for the relevance on these terms so they can be more expensive to bid on for the pay per click.

Complementary Product Terms: These are the things which are really helpful in our product such as TV stands if we are selling TVs. Basically they are someone else’s product terms but we can get some marginal conversions with them.

Audience Terms: This category considers all kinds of other terms for which people in our target audience might be searching for. Generally the impression volume is vast on these words so it can be tempting category to try.

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