Social media plays an important role in increasing traffic and engaging users on our website. These two are essentially interrelated strategies that concentrate on building an appealing identity that is able to attract the visitors. As the social media relies on high quality content and also a visible and strong brand presence, the efforts we spend on SEO can be improved through our social media reach.
Here are some points which prove that social media supports SEO.
Publishing of creative, inspiring and informative content: Knowing about our visitors and use that information helps us in succeeding in our business activities. As a business owner, we need to educate, inform and entertain with our content. It has to be creative and informative and should be capable of attracting the users. This contributes to moving our marketing wheels. By taking all these ideas into consideration, we can create this type of content.
Shared content increases link authority: We must publish creative and inspiring content so that those who relate to it could share it with others. These important content links will provide an online tool to our users to attract others to our movement or cause. We should publish our content only those sites which are being used by most of the users. We should also know our customers as it will help us in socially network.
Social media following increases while website gain traffic: Immediately after publishing a blog post, we promote it on social media and also share it with each of our network; we get a certain number of clicks for each share. If we share the content again a third time, the traffic more than doubles. So the point is that more often we share, more likely we are to get clicks.
Community grows around brand: By using the social media content in our company’s unique way, we can easily grow our community around our brand. In order to build community in social media, we must admit our mistakes as people who admit their mistakes and faults; they build up a higher level of trust. If we also build a personal communication plan, it will enable us to stay engaged with our community.
Building authority with social media interactions reinforces reputation: When our users and potential customers identify and like the way we brand our business, they actually feel secure visiting and also see our content as credible, reliable and desired. The more users visit our site, the more Google sees our site as providing quality content. It is very helpful in ranking our site easier. If we increase our reputation on social media through the increased engagement and high quality content, it will lead to the increased online brand presence.