Tag Archives: Search engines

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How Google Works?

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Google is technically complex platform to understand. You got a query or confusion; search it on Google. There are hundreds of different factors taken into account so that the search engine can figure out what should go where. It’s like a mysterious black box, and very few people know exactly what’s inside. Ah, good news to tell every curious learner that search engines are actually pretty easy to understand.

We may not know every single factor but we also need don’t need to. So here are the answers with all wonders or query you type on Google search field and learn with these points mentioned below.

  1. Web crawlers, also known as Google bots. Google sends these crawlers that go through all the web pages on the World Wide Web.
  2. These bots are made of millions of computers that surf the web much like how people do it, except they do it much more quickly. It is necessary to make sure that you have the most current and updated sites, these Google bots are working all the time, crawling and re-crawling websites.
  3. How often a site is crawled depends on how quickly its content changes. Explaining through example is any newspaper or update will crawl up more often because the website content is getting updated regularly and much better than a static website. Webmaster can also indicate how often they want their sites to be crawled.
  4. All the links can be detected by bots on the sites, which are then, go through the queue system for crawling later on. Search ranking of the site is very much dependent on these links.
  5. Google Index database keeps the copies stored and the index works like the contents page of a book and contains all the possible search terms.
  6. When anyone types in a query in the search engines, the index will match the query with all the web pages in which the query terms appear and then grab the pages for the search results.
  7. A short page of the description will appear relating to the written query.
  8. All the WebPages works and ranked according to the relevance before they are displayed on the result page. Google considers around 200 factors when ranking sites. One of the important things to learn is page rank, which takes into consideration how many sites are linked to a web page and the quality of the linking sites.

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Credibility of business based on its website

Credibility of Business Based on its Website

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Explosion and popularity of infographics have increased and in order to generate links, businesses are focusing on developing strong content marketing campaigns to generate links and also releasing spam fighting search engines algorithms. Content is not just a textual structure but also includes all the complimenting graphics, or when we design infographics then the content is more graphically represented making it easier for an audience to engage with designed infographics often fit nicely in these campaigns.

Understanding of Infographics Design process – A good infographics offers value to readers in two ways. The first is that they are very visual and present text in a different way than just a plain article. To make it interesting and mundane informative a detailed infographic with well selected color scheme and associated images are taken and chosen. While creating an infographic, outlining a storyboard becomes important as storyboarding will help you plan your message right from the beginning. It’s good to stay very involved in the ideation process as well as the design, illustration, and execution. The second added value for readers is that many content creators choose to make their work easy to share.

By providing embed code on the page where infographics are originally published, users can paste it in their own sites, share it on social media, and more importantly, use it connect with their own audiences. Infographic design process doesn’t stop even after the completion of illustration rather it should be analyzed from its placement till its launch. With an infographic, companies can target their audience as well attract them with the services they offer.

Creating of the content with the appeal of representing the company’s products or services with care and attention to detail, they build authority in their target market. The entire purpose of an infographic is to direct the attention of the audience to details and elevating the complete brand with information in the eyes of the audience. Building the content and building the trust for the targeted consumers. Business gets exposure and builds authority with the publishing of detailed, visually stimulating and factually correct infographic content, getting more links from other websites, and gaining new leads and customers.

Infographics with high quality and creativity as part of content marketing campaigns, while there is a number of considerable upsides. Where Infographic fit in perfectly in a marketing campaign, A good infographic can be about an almost anything related niche. Infographic can work well from soup to nuts. Business sometimes has drawn out to build infographic which is boring but information based must add little excitement. Also, answering the current questions answers with reasons through infographic can lead to effective exposure to the company.

Information in infographic should be presented in a small number of points, and using icons for display will be a powerful tool for information sharing. This code of innovation will bring more brand exposure, building authority and making more money certainly.



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Few Benefits of moving to WordPress

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If you are planning to create a website or if you already have a one, there are a number of reasons that you should know about the benefits of using Word Press. Since last few years most of the people use Word Press the content management software for their online business. It started as a blogging platform and now people are using it for a number of reasons. Read on to about the benefits of using Word Press in detail.

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Simple to Use

The process involved in website creation whether its installation or website management everything is very easy in Word Press. In few clicks you can do installation and other process. Blog pages, new images everything can be added very quickly. So ease of use is the first and foremost thing.

Word Press is Browser based

Since Word Press is Browser based, so you have a number of options to work. You can log in through any device whether its computer or tab and can manage your work.

 Self-contained System

Word Press does not require other software’s like or Dreamweaver or Adobe contribute for editing. Without HTML or FTP software one can do all the work like uploading images, formatting text, uploading documents, creating new pages or blog post, etc.

Word press sites are loved by Search engines

Simple and clean code of Word Press websites helps search engines in reading the content. Search engine optimization in a very precise way is possible through Word Press, tags and meta tags can help in this process.

Word Press is Secure

Among the other software packages Word Press is known to be secure. There are a number of security tips one can follow to secure their websites in every term.

Updated Regularly

Design and development community regularly sends updates for Word Press for improving it. It is an open source, so fixing bugs and updating it is very necessary.

Easy to Control

You are the owner and manager of your website; you don’t need designer for every aspect. You can manage things on your own. You can easily update and control your website.


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Links which are harmful for your website

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Whether you are running a website for business or other purpose, you should know about every SEO sin that can penalize your website. Among different search engines Google is the one that launches latest version of algorithms more frequently. And the one that is not aware of the latest SEO techniques to be followed has to pay for it.

Orca-harmful links

Back links is the term which can be traced in SEO techniques from times and is working well till now. It is usually added on others blogs or websites that is helps in driving traffic towards your website. If you are looking for best position in SERP, then back links can really help you a lot. Getting back links to your website is not a difficult task, but what one needs to consider here, is to the follow the way that is permitted by Google. Natural links and unnatural links are the two different types of links that can be good or bad for your website.

Reciprocal links are the other links in this category in which webmaster links to your website and your website and you also link to his or her website. Although this can help you to some extent in raising your search engine position, but Google doesn’t see them as earned. Bad links are one of the worst links which can take your website to trouble. So, as a precaution avoid to these links and if by chance you get these links just remove them.

Most common bad links are from social bookmarking websites, the links from pages with very less content, link directories, back links of those websites which have duplicate content and Links from irrelevant websites and content.


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Google Vs Yahoo

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Google Vs Yahoo, battle between world’s most popular social media search engines is in air from times. Two of the world’s largest internet companies are always competing to provide the best search results for users. 1 Billion Active users are registered every month on Google, while 800 Million users are counted for Yahoo. Google counts ca. 12 Billion queries monthly and Yahoo only 3 Billion, In the USA. Although both the search engines have their own utility, but users love to know about every title and battle related to these competitors.

Orca - Google vs Yahoo 1

Google and Yahoo are users favorite search engines and most of website owners try their best to get first position on the SERP of these engines. But, there are some basic differences, just check them.

Indexing
Indexing is a process which is followed on every page of the website by different search engines. Only those pages appear on the SERP which undergo this process. Visitors won’t be able to see your site and you will be lost somewhere behind. To be indexed, website owners need to ping each search engine web directory. The comparison for indexing speed of Google and Yahoo resulted in figures that conclude that indexing speed of Google is faster than Yahoo.

Simplicity in Design and Speed Access
Design and speed at which the user gets the result matters a lot! Complicated designs with quite complex views are not liked by all types of people and simple style is always the priority. Everyone needs quick results, so here Google is again the winner. Users have speed access here and they don’t have to wait for the search results being displayed. Yahoo in comparison to Google looks more complicated. In addition, a longer access time is also often expressed by the visitors.

Relevant information
Most of the users look for websites which can give them relevant information about their topic. It should have quality content that can serve the purpose. Website that only contains a collection of ads and keywords is typically less noticed by the user. Sophisticated algorithms of Google help it in selecting the best content which is full of information. Yahoo lags behind Goggle in this case.

In case of relevance of the search results, Google is much superior to Yahoo or even the other search engines.


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Why your business should hop on the mobile bandwagon

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“Mobile Internet will overtake desktop Internet usage” this prediction has been made from the Mobile Marketing Statistics for 2013. This drastic change in the way users consume information online would bring a change in the world of technology to certain extent.  To keep your business growing you need to remain updated. The best solution is to make sure that your business’s website is optimized for both computer and mobile access. Read on to know in detail why your business should hop on the mobile bandwagon.

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Mobile devices have become everyone’s choice
More than 5,000 US adult Smartphone Internet users showed that 77 percent of users visit search engine websites using smart phones this was reported from the study conducted by Ipsos OTX across. People find it easy to search the web on Smartphone instead of opening their pc.  So, it’s almost necessary to design a website which is user friendly that is can be easily viewed on mobile and other gadgets.

For the ease of users
It is difficult to use the desktop versions of websites on Smartphone’s, as viewing particular icons is very difficult in this case. Users have to zoom in and out to view the content, making the experience tedious. According to a study conducted by Google 61percent of mobile users are more likely to leave a site if it is not mobile-friendly. Easy navigation which is crucial for gaining and retaining customers is all possible with mobile friendly websites.

Cost-effective
Designing and developing a mobile friendly website is much cheap in terms of cost than desktop websites. Regular desktop screens are much bigger than mobile screens that mean in case of mobile friendly sites there is only room for the necessities. Creating an app is possible, but it’s much more cost-effective to implement a scalable website.

Ease of access
Every user today has an “on-the go” attitude about searching. They look for those options where less time is consumed.  An Internet user wants easy and quick access to know everything about your business like about the services you provide, hours of operation, and other contact details.

Rankings on Search engines
Search engines like Google, Yahoo! and Bing, rank mobile-optimized businesses higher than their competition. Mobile-friendly websites are known for their good SEO, which results in more consumer exposure and ultimately in a higher listing. So, to be on the top of the Google Search Engine rankings, you must give it a chance.

ECommerce Transaction
Making eCommerce transactions is much easier in case of mobile-optimized site in comparison to other web sites. After implementing a mobile-friendly design you can see the result in significant sales increase. Users are less likely to look elsewhere if your website allows them to make direct transactions instantly through their mobile phones.

Above discussion clearly indicates that if you really want to increase traffic on your website, boost up your search engine rankings, or in all want to serve your customer in a better way, then you should move your business website to the land of mobile.