Life Cycle of UX
The concept of user experience is broad and any person who wants to practice UX design should possess skills in multiple fields. As a UX Designer, we have a range of techniques available to us and it is up to us which of these techniques we want to choose for appropriation.
As its core, the UX process consists of these following phases:
Strategy: Strategy is really important from the outset as it contributes to articulating the brand, guiding the principles and long-term vision of an organization. It will be very helpful in shaping the goals of our organization as well as concentrates on what our organization is hoping to achieve with this project and ways for its success for measurement.
Research: This phase can be variable between the projects. Difficult projects will comprise the significant user along with competitor activities rather small startup websites may avoid these research activities other than some informal interviews and a survey. The research phase is really essential to create an informed user experience.
Analysis: The main focus of the analysis is to draw insights from data collected at the time of the research phase. It includes capturing, organizing and making the inferences from the factors which can help UX designers in understanding to the reasons for its importance. Communicating the designer’s understanding back to the users will be helpful in confirming any assumptions which are being made are valid.
Design: This phase of the UX project is both collaborative and iterative. In collaborative terms, it involves input and ideas from different people while in iterative, it cycles back upon itself for validating ideas and assumptions. The main goal of the design phase is to put ideas in front of users, get back their feedback and refine them along with repeating. We can represent these with paper prototypes, branding or visual details.
Production: It is the place where high fidelity design is fleshed out, content along with digital assets are created as well as high fidelity version of the product is validated with the stakeholders and end users through the user testing sessions. In this, the role of UX designer shifts from creating and validating the ideas to collaborating with developers for guiding and champion the vision.
Feb 15
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What is missing from your SEO Strategy?
Tags : Blog Comment content Content Marketing Important Inbound traffic Key words Like online marketing Optimized Platforms Search Engine Optimization Search engines SEO Sharing Small Business Social sharing Strategy website
To get a best rank of the website in the SERP’s we try to follow the best Search Engine Optimization practices. A number of things come into mind when anyone a small business owner or a big brand thinks about the search engine optimization practices. Creating fine content with specific key words is the first task on which most of the website owner’s emphasis. But there are a number of things on which one should really work. Here are a few of them discussed in detail.
Publishing fresh and relevant content on the web site is a strategy that most of the website owners take care of. In today’s scenario content marketing has become very important for online marketing. And the very first component of content marketing which most of the small business take care of is that their content should be unique and is focused on main topic and includes proper key words. And this is one of the reasons that most of the websites include a blog where they regularly post fresh content. Fresh content helps in gaining visibility and also serves as a signal to search engines. This content should be optimized for social sharing. When your share it on social media platforms then through likes, comments and sharing you get more chances of being visualized.
Use of proper key words is also very important in modern SEO. Search engines keep a track of key words that can affect ranking of your websites on different search engines. SEO focused content takes care that related group of key words are used in the content. Key phrases related to the core topics are usually used and density of key words is also an important concern for which they take care off.
Besides this all keeping a track of your competitors is also a very important and you should consider that. As a good competitor can help you in knowing the strong and weak points of your online activity. Have a look at the key words that the other competitors are using to attract inbound traffic. This will help you in evaluating your online strategy.