Tag Archives: business

  • 15
    Nov 18
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Basic Content Marketing Considering in B2B and B2C

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Content gives vision to idea and words provide a view of an innovative idea into papers. Content always plays a bridge between owner and their people of an audience, different platforms use different ways of writing format like informational content, entertainment content, website content, digital content. The best way of communicating information, thoughts, and news using all those platforms of social media and digital media will be always beneficial and currently trending.

Content plays a vital role in the marketing of an organization that is present in an online platform and content marketing is the new term which differs in B2B and B2C but the tactics differ. The key differences on both will be effective if content written targeted to the right audience and right platform with the right message.

B2B, around 51 percentile of marketers don’t have effective processes in place to evaluate the quality of leads and in simpler terms means identifying of prospects is way less. Whereas B2C identify their prospects around 64 percentile and this process quality leads get lost and forgotten.

E-mail marketing rate of in B2B and B2C is 58 percentile and 63 percentile respectively and this land as the most effective marketing strategy processes for the marketers.

One of the difficult tactics faced by marketers is a content creation in B2B and the rate is 39 percentile but the difficulty phase faced by Business to Consumer marketers comes with social media in the execution of content.

Other social media which help a lot both to B2B and B2C marketers are LinkedIn and Facebook by the percentile of 83 percentile and 90 percentile respectively. In B2B, marketers connect with other companies and increasing their network.

Another important factor that comes in content marketing is Blog content i.e. part of off page SEO which plays a major impact in the presence of the website. Blogs content written get into the count list of Google with the attached links and in B2B marketers get 67% of leads and in B2C marketers get 88% of leads per month with their blog writing and content creation.

Marketing has just evolved with the time it’s no more marketing door to door because people are just e-mail away. Digital marketing will more and communicating with the lead will become more convenient.

  • 28
    Sep 18
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Facts about Cloud computing

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First of all, we should know about cloud computing. Cloud computing is a type of computing which functions on shared computing resources instead of having local servers or personal devices to handle various applications. In a simple language cloud computing takes services and making them move out from an organization’s firewall security. In this storage and other works are accessed through the web. These services are delivered over the internet and paid by the cloud customer.

Cloud computing is used in various services like, software development programs, storage and software over the web, which is cloud computing. Commonly there are three characteristics of cloud computing which is common among all cloud computing, they are as follows:

1) Cloud vendor manages the back-end of the application especially the hardware.
2) A user has to pay for services like memory, processing time and bandwidth.
3) Services can be scaled, means they are scalable.

Cloud computing is also related to virtualization. Cloud computing has the ability to pay on demand and quick scaling. Some organizations say that using cloud computing, data may be lost. These are the issues which are claimed by the companies. Cloud computing is still a new paradigm in the software companies. The naming of cloud computing is derived from the traditional use of cloud which represent the internet or WAN. Cloud computing is a term for delivering the hosted services over the internet. Cloud computing allows companies to consume a compute resource example virtual machine or storage.

Following are the characteristics and benefits of cloud computing:

1) It is self service provisioning: end users can compute resources for any type of workload on demand. This result in eliminating the traditional need for IT administrators to manage compute resources.

2) Its elasticity: companies scale up when demand is increasing and scale down when demand decreases. Doing this will eliminate the need for large investments.

3) Pay per use: you have to only pay for that, what you have clicked. Means your pay depends on your click.

  • 10
    Aug 18
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Why Our Business Needs a Mobile App?

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It is the technology through which the entire world is easily accessible and it is right at our fingertips. The power of technology empowers us, unites us and informs us about the various activities across the world. If we want to build a mobile app for our business, then it is important that our objectives will be clear from the starting and we posses strategies about them.

These days, numerous small businesses possess their own efficient mobile app whether it is the coffee shop or beauty spa. These all companies have the different strategies when it comes to the marketing to the next level. Here are some reasons why we need a mobile app for our business:

We are Visible to our Customers: Studies show that most of the people spend their lot of time on his or her mobile device. While possibly only a little bit of applications make up the data of this total usage and it will not change the fact that each user has to unlock, scroll or scan their device for the app which they are looking for. This can be advantage for our company.

Direct Marketing Channel: Having an app can lead to multiple benefits like we can have general information about the prices, booking forms, search features along with user accounts, messengers, news feeds and many more. One of the biggest benefits of having a mobile app is that all the info we would like to provide our customers such as special sales or promotions is right on our fingertips.

Offline Working: It is the biggest difference between a mobile app and a website as we need to download the graphic and page design elements for the websites in order to see the specific page but if we have a slow internet connection, it will trouble us. However app also demands internet connectivity for executing their tasks but they still provide basic content and functionality to the users in offline mode.

Customer Engagement: It does not matter that what kind of business we are running, all we need to know is that our customers want to reach to us. By developing a messaging feature in our mobile app, we can make a huge difference for our customers.

Website Integration: As the mobile app is connected with our database so every time we create promotion or change the names and prices of the products, our data will be automatically synchronized with our mobile app by ensuring the customers never presented with the misinformation.

  • 13
    Nov 17
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A Digital Project Inculcate These Key Points

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There is no secret is describing that website development project is a complex process and managing clients expectations, motivating the team and trying to accomplish the deadlines gives a feeling of handling and juggling chainsaws with one tied behind your back. As a digital agency having project management is very essential for success.

Use of relevant tools and software is also an important factor for managing and automating as many areas of business as possible, enabling the head and team to focus on the requirements of each clients coming. Other than tools, tips or steps to follow for presenting extraordinary and perfect project at digital market for the clients. Here are the steps to focus on:-

  1. Client Brief

Taking clients brief regarding their idea for digital marketing of their business. First step is setting up a conversation with the clients as they are the one who want their work to be done. Having a set of goals for a particular website digital marketing eases the load and brings forth with variety of ideas for project accomplishment.

  1. Target audience

After having set goals from the client, next step is to research the target audience to whom content has to be displayed. Audiences have interest and preferences which attract them to search and go for a particular website, for example people with interest in fashion will move towards more fashion, website or e-commerce website for their learning. So, it is important to go for target audience after having sound information regarding website reach.

  1. Insight

Problems come by when you are trying to achieve something new or learn something new. For any project in-depth study is very important as to set-up a base for first goals. While going through searches, there may be some common problems that can ignored or rectified beforehand.

  1. Estimate

Another factor to keep in mind after building the goals is estimate amount of whole project. What is amount to be invested and accurately conveying to the client. Having clear transparency regarding the work will attract the audience lot more. Hence developing trust for future projects.

  1. Management

Managing, all the things at one place like content designing, website development and displaying on the different platforms. Development of their social accounts is also topic of concern. After all those designing and development the website is ready to be placed in media. Further for ranking purpose SEO can be opted for better visibility of website.

  • 04
    Jan 15
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Cost effective SEO Services that can increase website traffic

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Search Engine Optimization (SEO) Services play a great role in internet marketing. A number of SEO services companies are providing these services to foreign clients. These services range in numbers and sometimes they are not affordable for small business or those who are just at a start up. These services help in connecting business firms with their clients. To get the details of different products and services, internet users rely on search engines. So it is very important that website of any business should be search engine friendly. So here are a few services that can be really effective.

Automated+SEO

SEO professionals know the tactics of making a search engine friendly websites. They make these portals more attractive, professional that is perfect from business point of view.  They work according to search engine prescribed algorithms and standards so that the results obtained are reliable. They also ensure that your website is ranked at the top among the different search engines. This helps in accumulating more traffic on the website that ultimately helps in lead generation.

So to receive constant traffic on your website you can look for these seo services like first website designing with proper planning, keyword research, unique and catchy content on the website which can be through writing articles or by blog posting, reciprocal link building, and optimization of HTML coding, meat tag optimization, directory submission, ranking report maintenance, etc. All these can be easily done if the person is skilled enough and understands the tactics behind. If these terms are followed properly then business owners can get good results in less time.

  • 20
    Dec 14
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Easy Internet Marketing Tips

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Internet covers major part of the world and most of us have heard the word Internet marketing. Some people think that it is all about selling products online. Some think that it for company or brand. But it is all about helping customers with solutions. Marketers, buyers, sellers, etc are the different group of people of this market. Growth potential I for any type of business is unlimited in this field. So, owners should take care of different tips that can help them. Here we have discussed few easy tips that can help you a lot in this field.

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Blog
Blog is the best and easiest way of marketing is making a blog for your business whether it’s small or big. “By blogging at least twice a week, you significantly increase your website’s ability to be found on search engines” This is revealed through surveys and it surely has a positive impact on SEO. The fresh and unique content added through blogs helps in communicating with the clients and it keeps them engaged too! Guest blogging is also one of the ways which is becoming popular day by day.

Business page on Facebook
Facebook is no doubt one of the most common and trusted platform which most of the people use for their business promotion. This can be easily done and helps your clients in remaining connected with you all the time. Managing a facebook page is not at all a difficult task and you can inform your clients about the latest happenings also. Facebook campaign can also speed up the process in a number of ways.

Email Reminders
Email marketing is another way of engaging customers. Through this little effort you can tell your clients about the latest deeds you are offering. If you are offering any time-limited deals or offers and you want that maximum clients should take benefit of this then email marketing can be the best way.

Webinars, press releases, instagram are the other ways that can help you a lot!

  • 07
    Nov 14
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All about Hash tags

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Hashtags on Facebook are becoming common day by day! This feature is recently added in the Facebook platform and people are using it for their business and marketing. But, before going through the other details, let’s check out first that what are hastags? A keyword or phrase that is followed by the hash symbol (#) is hash tag. It’s a label of content that people use for tracking topics on social media platforms. Basically it’s a way of connecting people who find interests in the similar topic, it is not at all necessary that people who look to these posts are your followers or fans.

hashtags-facebook

How to create hashtag

Creating hashtags is very simple, you get to know a few technical things like hashtag is always a single word (it can be a combination of letters, numbers or phrases). No space is allowed between these letters or words, they need to run together. Another important thing is that hashtag will always start with symbol hash, which is called a number sign or pound sign in some countries. You can add your hashtag anywhere in the massage at end or in the middle where it is readable. You might have heard about hashtag directories, but they are unofficial.

Hashtags should be short which can be easily remembered and understood. Pronunciation of long hashtags is difficult and they can’t be remembered too! You can use the already created hashtags too, but try to create unique hashtags.

Powerful Hashtags for Social Media Plattforms

Content hashtags, Trending hashtags and Brand Specific hashtags are the different types of hashtags that one can use on social media platforms. These can help you in promoting your online business through twitter and face book.

Hashtag Tips

  • Hastags as clickable links, which is a new hashtag feature try to use it.
  • On Facebook every hashtag has its own url, which can help you in connecting with people. Try to drive them there to start conversation.
  • Try to post hashtags on every device whether you are using a mobile too
  • While making hastags keep in mind the target market.
  • first letter of the hashtag should be always capital, so that readers can easily catch it
  • Don’t put too many hashtags.

  • 30
    Oct 14
  • 0

How Facebook can help in growing your Business?

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Social networking website Facebook located at http://www.facebook.com/, has recently gained popularity as an online tool to help market businesses. This online tool can be easily accessed through the latest generation of smart cell phones and PDAs. The mission behind the creation was to give people the power to share ideas, so that the world becomes an open place, where anyone can connect any body easily.

growing-your-business-with-facebook

Through this social platform a number of people have found their old friends whom they can never approach in the real world. A number of businesses have turned to Facebook as a way to connect to potential customers. Facebook Fan page helps in doing that, clients find this an easiest way of approaching.

A Facebook Fan Pages’ is a place where one can find Fans. These are the internet savvy who have elected to ‘Become A Fan’ of your business so that they can receive updates about your business. These updates are regularly shown on the users profile page.  They don’t need to visit your website or face book page too. Once they open their profile they can know about the latest deals. And if they wish to know more in detail then they can visit the page.

It all depends on the user how he wants to use Facebook for his business. So before setting accounts do plan a few things that can help in better execution. Blog, fresh content, facebook contests, discounts, etc can help you in achieving the target. Through these ways you can engage the audience, which will turn into your clients, if they are interested in doing business with you.

 

  • 06
    Oct 14
  • 0

Social Media for Business – List of Benefits that Every Skeptic Should Know

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Social media is a wonderful tool for growing business and people are using it to considerable extent. As approaching thousands of followers in few seconds, becomes very easy through this platform.  Sharing content and other updates are the benefits of social media which all types of businesses enjoy.  For success and growth small businesses all over the world try to discover the ways social media can help them more. On the other hand there are skeptics who still don’t see or understand the benefits of social media for their business.  Read on to know in details about the benefits of social media this can turn skeptics into believers.  Check them in the list.

Social Media for Business

1.  Know about your audience through Social media
Understanding your audience is the key to success for any type of business in the industry. Social media makes this possible, and easier to accomplish than ever. There are a number of tools that can help in gathering the details like the age and gender, etc. This information in turn can help in organizing campaigns that can offer you a better investment return.

2. Targeting Audience in a effective way
Geo-targeting is an effective tool which can help you in targeting the specific group of people. This can be according to their age, gender, language, location, education, etc.

3. Social Media helps in finding new Customers
Twitter is a wonderful platform for this; it connects you with number of peoples to once. Here you can share each and every update.  Celebrities and other well known peoples stay connected with their fans with this.

4. Social Media gives you instant feedback from Customers
Whether it’s a positive or negative feedback from your client, social media instantly gives you an access to check that.  You get an insight of the customer perspective.

5. Beat your Competitors with Social Media
Website traffic and search ranking can be increased with the help of social media. This can help you in beating the competitors and generating leads.

  • 28
    Sep 14
  • 0

Links which are harmful for your website

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Whether you are running a website for business or other purpose, you should know about every SEO sin that can penalize your website. Among different search engines Google is the one that launches latest version of algorithms more frequently. And the one that is not aware of the latest SEO techniques to be followed has to pay for it.

Orca-harmful links

Back links is the term which can be traced in SEO techniques from times and is working well till now. It is usually added on others blogs or websites that is helps in driving traffic towards your website. If you are looking for best position in SERP, then back links can really help you a lot. Getting back links to your website is not a difficult task, but what one needs to consider here, is to the follow the way that is permitted by Google. Natural links and unnatural links are the two different types of links that can be good or bad for your website.

Reciprocal links are the other links in this category in which webmaster links to your website and your website and you also link to his or her website. Although this can help you to some extent in raising your search engine position, but Google doesn’t see them as earned. Bad links are one of the worst links which can take your website to trouble. So, as a precaution avoid to these links and if by chance you get these links just remove them.

Most common bad links are from social bookmarking websites, the links from pages with very less content, link directories, back links of those websites which have duplicate content and Links from irrelevant websites and content.

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