Tag Archives: Customer Engagement

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Increasing Customer Engagement with Chat-Bots

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At the time of creating websites, chatbots are one of the most essential things which we should keep in mind. These days’ chatbots are really popular techniques for client engagements. They have created a buzzword since Facebook has launched its messenger as chatbot platform. These chatbots can work on PAAS means platform as a service principle where it resolves user’s queries and respond accordingly.

Nowadays many eCommerce stores are adding chatbots for their online stores so that they could help customer in shopping better and easy way. This way, they can create a great customer engagement on their online stores.

Increase Functionality: It can perform its job in two ways as it can take user’s queries in natural language English as well as can respond to those queries through most accurate solutions. For understanding the queries, it uses NLP which is National Language Processing and then tries to find perfect matching keyword and answers to it by using artificial intelligence.

Usage: Currently, many applications are being used chatbots such as Facebook messenger, Ask Me or WeChat etc. among all of them, most of us are very well aware about the Facebook messenger as these all are used mostly for customer support, human source or for internet of things projects.

Design: Mostly the chatbots are for the websites where we can get them on the right side of the websites. We find these chatbots open when we visit any site to offer us help or assist us with basic navigation or queries.

Platform: We can also create our own chatbots for our websites by using the multiple platforms which are available in the market some of them are very popular such as Chatfield, Botsify etc. These platforms can be used in order to create and customized our bots functionality by creating the flow and machine learning capabilities and API integration.

Future Trend: In the future, it may be happening that NLP (National Language Processing) is replaced by NLU (National Language Understanding) soon. This will include voice in chatbots which will be more popular in comparison to use of keyboard for input or output.

It is always a good feeling to have a machine with a human touch and when it comes to the language and communication, we mostly prefer to speak in our native language.

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Why Our Business Needs a Mobile App?

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It is the technology through which the entire world is easily accessible and it is right at our fingertips. The power of technology empowers us, unites us and informs us about the various activities across the world. If we want to build a mobile app for our business, then it is important that our objectives will be clear from the starting and we posses strategies about them.

These days, numerous small businesses possess their own efficient mobile app whether it is the coffee shop or beauty spa. These all companies have the different strategies when it comes to the marketing to the next level. Here are some reasons why we need a mobile app for our business:

We are Visible to our Customers: Studies show that most of the people spend their lot of time on his or her mobile device. While possibly only a little bit of applications make up the data of this total usage and it will not change the fact that each user has to unlock, scroll or scan their device for the app which they are looking for. This can be advantage for our company.

Direct Marketing Channel: Having an app can lead to multiple benefits like we can have general information about the prices, booking forms, search features along with user accounts, messengers, news feeds and many more. One of the biggest benefits of having a mobile app is that all the info we would like to provide our customers such as special sales or promotions is right on our fingertips.

Offline Working: It is the biggest difference between a mobile app and a website as we need to download the graphic and page design elements for the websites in order to see the specific page but if we have a slow internet connection, it will trouble us. However app also demands internet connectivity for executing their tasks but they still provide basic content and functionality to the users in offline mode.

Customer Engagement: It does not matter that what kind of business we are running, all we need to know is that our customers want to reach to us. By developing a messaging feature in our mobile app, we can make a huge difference for our customers.

Website Integration: As the mobile app is connected with our database so every time we create promotion or change the names and prices of the products, our data will be automatically synchronized with our mobile app by ensuring the customers never presented with the misinformation.