Category Archives: Blogging

  • 20
    Sep 18
  • 0

Tips to Improve Off-Page SEO

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Search Engine Optimization is one of the most significant and used techniques in order to improve the traffic to the website by getting high rank placements in Search Engine Results Page (SERPs) such as Google, Bing, Yahoo etc. SEO has two techniques for improving the website position in SERPs which are: On Page SEO and Off Page SEO.

Off Page SEO: It is very helpful in making our websites popular on the internet so that we can get more visibility. With these SEO techniques, we can improve our website in SERP.

Here are some SEO techniques which are very helpful in Off Page SEO:

Sharable Content: Amazing content is always the king in SEO. If we are creating amazing and sharable content, it will be the smart way for generating more and more natural back links to our website of blog.

Social Media Engagement: This is a major Off Page SEO technique and if we want to make our business as well as blogs and website popular, we should engage with the people on multiple social media platforms. It will help us in growing our business.

Video Submission: It will help us in making our videos popular through different popular video submission sites. Go for the proper title, tags and reference links in order to get quality back links as all video submission sites have high PR.

Image Submission: We can share our photos on the popular image submission websites. We should just optimize them with the correct URL and title tag and also check if they have proper title, description and tags.

Info graphic Submission: We can create info graphics as they are being popular on the internet these days. We can submit our info graphics on these sites and give reference links to our webpage and blog.

Document Sharing: We can create attractive documents related to our business or blogs. They should possess unique and should be in form of pdf or ppt formats. We can submit these on different sites.

Social Bookmarking sites: They are one of the platforms in order to promote our websites. When we bookmark our web page or blog post on popular bookmarking sites, we can gain high traffic to our websites.

Forum Submission: We should participate in the search forums which are related to the website and business and also can make a connection with that community.

Article submission: We should submit our articles in the high PR article submission directory. We can also give links to our sites. Content should be unique and of high quality.

  • 18
    Sep 18
  • 0

How should be Modern Marketers?

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As soon as the field of SEO is evolving, the necessity is also increasing for the marketing teams to use left and right brained skill sets. They need creativity and imagination so that they could create great content that would inspire social shares and contributes in high ranking searching.

They should be expert in the art of performance tracking and analytics. The tactics of the modern marketers includes influence and storytelling through the structures and analytics. This kind of balance is necessary in order to succeed in the SEO landscape.

SEO is important both in terms of technical and creative. Along with optimization of their technology, they also need to ensure that our content is compelling as well as interesting and unique with human interests.

User experience is the bridge that connects all of these components as we know that audiences are becoming different and so are their tactics and strategies used to reach them. So it is obvious that there are some sorts of skills that are being required by today’s modern marketers and professionals as well.

There are mainly two types of skills which are required by the marketing professionals:
• Hard Skills
• Soft Skills

Hard Skills: It mainly includes

  • Analytics: Through the analytics, he would be able to interpret audience, behavior as well as can assess campaign performance and measure ROI.
  • Content Strategy: It is helpful in defining our content goals and its uses in SEO, link building and amplification the best practices.
  • Social Media: If he is expert in the social media marketing, it will help to company in making the smart decisions with their time and money on social.
  • Mobile: Today very person use mobile so he should be expert in mobile marketing and also deliver successful social campaigns on mobile.
  • E-Commerce: Through this, he can use insights about customers, campaigns, social and mobile for helping new channels.

Soft Skills: It mainly includes:

  • Creative: He should be capable of bringing new ideas and interpretations to issues and knows better ways to solve them and use power of well written words.
  • Resourcefulness: He must be capable of finding most accurate sources of data and make the most correct analysis.
  • Adaptability: He should be adapting to the emerging technologies and methodologies.
  • Leadership: He would be able to lead and inspire peers with his insights and new ideas, experiences and innovations.
  • 16
    Sep 18
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Principles of Flat UI Design

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The trend of flat web design has been emerging since few years and also gaining the popularity as well. The big contribution behind its popularity is of the large companies and organizations that have changed their design aesthetics to the flat design. There is a combination of bright colors and amazing typography which leads to the trend of unique flat designs.

Flat Design: It is a flattened interface design that has stripped any illustration of the third dimension. The elements can be made to appear as they are lying on the some flat surface. The concept of shadows, gradients and glow effects are the non-flat design friendly. It is the easy version of the interface but its detailing is difficult.

Key Principles of Flat Designs: Not all the designers are considering the basic design principles at the time of working with flat designs but we can add a great user experience by creating the flat design and following the below principles:

• Minimalistic Design: It can stand accurately opposite to the skeuomorphic design due to the minimalistic visual appearance of the design. There is no use of animations in the flat design as well as attractive UI elements and 3D effects.

• Simple User Interface: In this design, there are simple shapes available for the designers like rectangle, circle, square etc for the purpose of integrating the several UI elements. The designers are able to use any shape for the best UI pattern.

• Color and Typography: There are vibrant and bold color patterns included in this design rather than gradients, drop shadows and many other efficient design elements as they are not supported by the flat design. In addition to this, color schemes are too bright in comparison to the colors in skeuomorphic design.

• No Depth: The 2D flat design has a great contribution in the era of depth web design. There are no drop shadows, strokes and other strong UI elements due to which designers are able to this task. This design basically focuses on the simplification of images.

• Visual Hierarchy: Due to the lack of shadows, there is a lack of distinction between the different elements on the page and it makes it difficult for the users to click the elements of their choice.

  • 14
    Sep 18
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Reasons Why People Leave Our Websites

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One of the most important parts of having a website is to attract more and more visitors and make them retain to our site. Once we have the visitors on our site, we will want to keep them around for a while instead of seeing them instantly leaving our site and going somewhere else.

If we want to retain more and more visitors to our site, then the task of increasing the page views and time on the site is really important and ignorance of these could cause visitors to leave. Here are some major reasons due to which people are leaving our site:

Inaccessibility: The task of accessing our site regularly is really important for the designers and developers. If a site is inaccessible to our users, it will make them leave the site no matter how great our site is. If they are not able to access the site, then they have no other any option besides leaving. We can create an accessible website through the different browsers, internet connections and different needs from users so that it could be attractive and effective.

Frustrating Navigation: If the visitors have the difficulty in navigation through the site to find their desired information, many of them will leave the site. In order to make things easier, navigation should be given more thoughts and attention in which pages are most important. In addition to this, navigation should be logical and intuitive. Big sites can use a sitemap in order to help visitors who want to use them.

External Links: Nowadays almost every website includes links to other websites and blogs are especially are full of external links. The each link has a purpose and they are really helpful in making our site more valuable and useful for the cloths. But the fact is that some visitors will leave because of these links and never return. This is not a bad thing for all the time but it is something that we should consider.

Advertisements: These are the main source of income for many of the websites as well as blogs but they cost the site some visitors. The only purpose for the advertiser who is paying to these banners or text link on our site is to achieve exposure and generate clicks.

  • 12
    Sep 18
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Why should my website be mobile optimized?

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As we know that almost all the people across world are using mobile device. According to a survey, there are mobile phones more in number as compared to the human population. It is not a secret that everybody is using the smart phone and businesses have started to think about mobile users so that every mobile user can avail there services from phone itself. Surely, we know that a responsive website makes mobile surfing easy and simple. We need to think about why mobile optimization is must for your business?

Here are some reasons that why mobile optimization is needed:

1) Everyone is using mobile: we are living in a world where mobile has become the first priority for everyone. Today around 1.2 billion of people access the web from mobile phones. Incredibly 80% of the internet users are mobile devices users and almost all access are made through a mobile device.

2) Around half of the traffic on internet is by mobile users: this proves that over half of the traffic on internet is via mobile device. So if want to attract more customer then you need to be thinking mobile.

3) Mobile customers are buying more: it is a fact that mobile users spend more time on their mobile phone as compared to desktop because mobile is a hand-held device and anybody can use it anytime. According to the survey most of the purchases are made through mobile phone because mobile is available almost all people.

4) Screen is switched by mobile users: many people have habit to switch screen while they are surfing on internet. 90% people switch their screen from desktop to mobile as surfing from mobile is easy.

5) Mobile landing page needs a different strategy: according to some sources, mobile landing page must include minimal design, 5-word headlines, fast page loading speed.

6) Google also favors responsiveness of mobile: now Google has also started favoring mobile friendliness in the SERPs ranking. Those pages which are not mobile friendly have to face loss from the Google.

7) Most of the social media reference is made through mobile: as an unresponsive website gives you negative ranking to your website so your website must be mobile optimized.

A mobile friendly website makes your website more available to users, as they can access it easily from their mobile device. And mobile users are more in numbers

  • 10
    Sep 18
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SEO in 2018

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Similar to all other technologies, the field of SEO is also evolving and if our business is not taking the advantages of using new SEO strategies on our websites as well as blogs and social media, then definitely we are missing out a lot in terms of ranking our business in internet searches.

SEO is one of the most effective ways in order to ensure our customer find our business and buy our products and services. It is the constantly evolving technique that needs a good understanding as well as knowledge of latest improvements in the ranking schemes. Here we are sharing some SEO trends or changes that are impacting their work this year:

Content and Links: There is no secret that link building and quality content are the most important factors in SEO. Link building basically a process of getting links from other websites and nowadays content plays an important role in this process. Not every type of content will provide us the back links.

SEO in 2018 focuses on creating quality, valuable content that is engaging numerous visitors and likely to be linked to. In addition to this, we must get our content in front of right people by distributing it through the right channels.

Rank Brain and User Experience Signals: Rank Brain is also one of the most important factors in SEO along with content and link building. It may be difficult to optimize for the Rank Brain but that does not mean it is impossible.

We should make it clear to search engines and users what our content is about and why it is created and make it consistent. We must go for fresh content and use a natural quality language. User experience also matters a lot as when users interact with our business or organization via website, application, it helps in SEO ranking.

Voice Search: The concept of voice search has gained the mileage as it is more convenient for the users in order to speak with an assistant than to type. Its results are also faster. There are very some god reasons to want voice search data.

Optimizing for the voice search requires slightly different tactics from those for traditional SEO. It could also help us with better experience for those searching by voice.

Video Marketing: It is the great tool in SEO marketing this year. Ranking in the Google’s first page is the top priority in SEO and if we have pages with video are more likely to rank on the first page of Google Search Engines.

Mobile First Index: Mobile version of our websites is the starting point for what Google include in their index. It our site does not have the mobile friendly version, the desktop site can still be included in the index but it impact negatively on our site’s ranking.

  • 08
    Sep 18
  • 0

Color Psychology Matters for Impactful Web Design

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There is no doubt in this fact that the color psychology is being used extensively in all the aspects of the design whether it is from the color used on day to day grocery items to brand logo or website design, color is most important element in conveying a specific message to users.

According to the experts, when we see any color, our eyes send a message to the region of brain known as hypothalamus. Then it sends further signals to the pituitary gland and then onto the thyroid glands. These signals release hormones that can cause fluctuations in our mood, emotion and also our behavior.

Each color means something to every person and it depends on our personal preferences and cultural backgrounds. Here are some points of color psychology in web design:

Red: This color can actually increase a person’s heart rate and also can cause to breath faster. It can be considered with excitement, love, energy and movement. Simultaneously, it also has some negative associations such as war, violence, fire and anger. It can be used for drawing attention of the users or to create excitement.

Yellow: It is considered as the brightest color and also associated with the competence, happiness, optimism and youth. It has some negative associations such as deceit and cheapness etc. We can use bright yellow color in order to energize people and for creating a sense of happiness.

Orange: It is considered as an energetic and vibrant color as well as often associated with fun, happiness, energy and ambition etc. it can also be used in order to communicate caution. If we draw attention to our call to action such as subscribe, buy, and sign up etc or other content, then we should make sure that people will notice it. It is good for ecommerce.

Green: It possesses a harmonizing and balancing effect as well as associated with the growth, health, nature, money and wealth etc. It is the easiest colour for our eyes to process. We can use it for creating the relaxing and calming effect as well as to represent new beginnings and nature. It is too efficient for science and medicine etc.

Blue: It is considered with competence, quality, calmness, dependability and wisdom etc. it can also be refreshing and energizing. It is being used by huge corporations and banks due to its non-invasive. It is also good for the health care as well as science and government.

  • 06
    Sep 18
  • 0

Modern Data Scientists

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Data scientist jobs are most fashionable job today in IT field. It is considered as the most desirable job of 21st century, which requires a culture of multidisciplinary skills. A data scientist job is considered as multi function job because it needs different scale of skills by combining many skills such as intersection of mathematics, computer science, statics, business and communication.

Finding a data scientist is not a cakewalk, it’s really tough to find the data scientist. And finding the people who can understand that what a data scientist is even more complicated, to hire a data scientist we need a strong HR team which can analyze all the qualities of a data scientist. So let us know what a data scientist really is?
Quality of a Data scientist has been taken into the four parts:

1) Math and Statistics
2) Programming and Database
3) Domain knowledge and Soft skills
4) Communication and Visualization

Let us have the spot light on each topic:

Math and Statistics: Data scientist must have good understanding of statistics, they must be familiar with statistical tests, distribution etc. in math and statistics a data scientist should know about machine learning, statistical modeling, experiment design, Bayesian inference, supervised and unsupervised learning, optimization of gradient, decent and variants.

Machine learning– suppose you are working in large company with large amount of data or a company whose products itself are data driven (using Google maps, Uber), than you must know about machine learning methods.

Programming and Database: A data scientist must have a decent programming skill, such as c, c++. And statistical programming skills such as Python, R. and also knowledge about database and SQL. As well as they must have knowledge about computer science fundamentals, scripting languages, relational algebra, hadoop.

Domain knowledge and Soft skills: A Data scientist must be passionate about the business, curious about the data, influence without authority. Must have hacker mindset, problem solver. Soft skills should be excellent so that communication should be easily done.

Communication and Visualization: Ability to engage with the senior management. Story telling skills and creative mindset, translate data-driven insights into decision actions, visual art design, R packages like ggplot or lattice.

  • 04
    Sep 18
  • 0

Advantages of SEO

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There are various advantages of SEO that will blow your mind. You will feel thankful by reading this. Every online business needs SEO to promote their services. And to get optimized traffic to your website. The top search engines are Google, Bing, yahoo etc.
Following are the advantages of SEO:

1)There are many people who search your services or products on search engines: 2 billion people are online. 93% of activities are done on search engine. There are around 4000 searches per second. So there are probabilities of getting your business searched on the search engine, so this is the benefit of SEO that you can get traffic to your website.

2)SEO brings you quality traffic: People will search you on search engine for solving their problems. Because the search traffic is due to their interest in services which you provide on your online business.

3)SEO traffic is more probable to convert. It provides you best conversion rates for various websites.

4)SEO helps in increasing sales and leads: it will increase the sales of your services and products, because more people are likely to visit your website.

5)SEO can also decrease your cost per acquisition: one of the Advantage of SEO is that it is free. And less expensive to advertize to customers. If you hire a SEO company then you have to pay the large amounts.

6)Generally, SEO is not involved in monetary based advertisements: you do not need to advertize if you have outstanding SEO standings. You can also increase ranking of your website without using pay per click.

7)It provides you 24/7 services for SEO rankings: SEO is 24/7. It does not take rest. Your ranking will not be removed overnight, you can increase your website ranking all day and anytime. Once your ranking is high then your business will get promotion even if you are sleeping.

8)SEO increases awareness of your brand: along with increasing ranking of the website, it also increases your brand quality. Spreading awareness is important for your business.

9)SEO sour your business and give you higher ROI.

10)One can easily access the data and the results you will get will be long and everlasting, as it will be on a high rank website.

SEO helps in creating new avenue for small business, as we know that world-wide-web, has become the way to earn the world economy. Also it is the fastest method to build the online market.

  • 04
    Sep 18
  • 0
Essentiality of Protecting HealthCare Data in the Era of Digital Frontier

Essentiality of Protecting HealthCare Data in the Era of Digital Frontier

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Data in Healthcare is very important and it involves much essential information that needs to be shared effectively for treating the patients and create new forms of care. Sharing, analyzation, and transmission are needed for the pieces of information across several devices, among a number of healthcare specialists and professionals, insurance providers and other third parties. For cybercriminals, it will become easier and attractive if these sensitive natures of personal information get leaked and stolen.

The complex nature of the industry is creating continuing struggles to protect the data, as there are frequent data breaching of headlines are pointed out. The worst conditions of any healthcare data need to be secured from external threats and to secure such data updated security software’s should be used instead of out-of-date software, insecure protocols, misconfiguration and password flaws.

Digital care is necessary for the serious situation, protecting healthcare data from losing the battle. There are secured car models made from digitization but they do need regular caution and data protection across every point of end. Securing the healthcare data system and bringing improvements basic 7 steps will be helpful for profound security.

1. Pinpoint every device including laptop, desktop, tablet and mobile phone to get access to PHI (law for secured data).

2. On all endpoints search and identify unauthorized sharing and cloud storage apps.

3. Devices with access to PHI deploy a minimum 128-bit encryption that includes every device.

4. Keep a determined connection to devices, withdraw asset intelligence and always ensure that the data protection is always running.

5. To align with the changing needs of HIPAA Privacy and Security Rules benchmark each endpoint’s cyber hygiene and security systems.

6. In the event of security incidents or exposures implement remote command capabilities such as data delete, data retrieval, device freeze, and forensics.

7. Review the scenarios that have experienced data breach and learn from other organizations and make relevant adjustments to ensure that no Healthcare organizations will suffer.

In order to succeed in digital care frontier provide healthcare IT and security teams a tool with comprehensive asset intelligence, automated endpoint hygiene, and continuous compliance. For better security contact our team of expert to provide all the Healthcare organizations with software and tools with security protocol.

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