Tag Archives: customers

  • 06
    Oct 14
  • 0

Social Media for Business – List of Benefits that Every Skeptic Should Know

Tags : 

Social media is a wonderful tool for growing business and people are using it to considerable extent. As approaching thousands of followers in few seconds, becomes very easy through this platform.  Sharing content and other updates are the benefits of social media which all types of businesses enjoy.  For success and growth small businesses all over the world try to discover the ways social media can help them more. On the other hand there are skeptics who still don’t see or understand the benefits of social media for their business.  Read on to know in details about the benefits of social media this can turn skeptics into believers.  Check them in the list.

Social Media for Business

1.  Know about your audience through Social media
Understanding your audience is the key to success for any type of business in the industry. Social media makes this possible, and easier to accomplish than ever. There are a number of tools that can help in gathering the details like the age and gender, etc. This information in turn can help in organizing campaigns that can offer you a better investment return.

2. Targeting Audience in a effective way
Geo-targeting is an effective tool which can help you in targeting the specific group of people. This can be according to their age, gender, language, location, education, etc.

3. Social Media helps in finding new Customers
Twitter is a wonderful platform for this; it connects you with number of peoples to once. Here you can share each and every update.  Celebrities and other well known peoples stay connected with their fans with this.

4. Social Media gives you instant feedback from Customers
Whether it’s a positive or negative feedback from your client, social media instantly gives you an access to check that.  You get an insight of the customer perspective.

5. Beat your Competitors with Social Media
Website traffic and search ranking can be increased with the help of social media. This can help you in beating the competitors and generating leads.

  • 20
    Sep 14
  • 0

Newsletters: A Great tool to interact with your Customers.

Tags : 

Interacting regularly with online customers helps in driving initial business and also keeps clients over time. For special sales businesses need to communicate with prospects and customers on regular basis. In this competitive world you have to keep an eye on what activities can help you in adding a value. Newsletters, visual content, social media and many more help in reaching the target and here we have discussed in detail that how newsletters can help in building solid relationships with customers.

Orca-newsletter

Newsletters keep you connected with your client even when it is not at all possible. When you are busy with some important assignment or even out of the town for holidays, then through newsletters your clients can know about you recent activities and you don’t need to panic at all. For audience interaction newsletter marketing is an effective tool. For a 2 way conversation content and format of the newsletter should be proper. It is very necessary for you to understand what customers are expecting and newsletter can help you in that. Feedback from clients can be used for improvement in the areas which your clients are expecting.

Customers who get a feeling that they are instantly heard start trusting you and this strengthens your relationship with them. Comment sections, surveys, etc can promote interaction. Communication frequency matters a lot in this case. The secret to not annoying your customers is to ensure that all your communication is relevant, authentic, and valuable.

  • 28
    Aug 14
  • 0

10 Powerful Reasons to include Visual Content on your Website

Tags : 

Colorful pictures are always impressive and attract the reader towards content. Since childhood we love to learn things in a visual way. Visual content helps in connecting people to the topic as it looks like. It promotes deeper thinking; this is reason it attracts more leads, readers and customers. Read on to know how visual content can help your website.

Orca- Visual Content

Here we have listed some results of the survey that can help you in understanding better:
1. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.
2. 40% of people will respond better to visual information than plain text
3. 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company
4. Posts with videos attract 3 times more inbound links than plain text posts.
5. 37% of Pinterest account holders log in a few times every week; 28% said they log in a few times a month; 15% log in once daily; 10% log in numerous times a day
6. 98% of people surveyed with a Pinterest account said they also have a Facebook and/or Twitter account
7. 85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females
8. 700 YouTube videos are shared on Twitter every minute.
9. 25 million smartphone users stream 4 hours of mobile video per month. 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day.
10. Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers.

Thus, it is very clear from the above figures that trend of adding visual content will continue to grow in the coming years. So, if you are promoting your business through your website, then don’t forget to add the relevant visual content, as it can really matter a lot.

  • 25
    Jun 14
  • 0

Why your business should hop on the mobile bandwagon

Tags : 

“Mobile Internet will overtake desktop Internet usage” this prediction has been made from the Mobile Marketing Statistics for 2013. This drastic change in the way users consume information online would bring a change in the world of technology to certain extent.  To keep your business growing you need to remain updated. The best solution is to make sure that your business’s website is optimized for both computer and mobile access. Read on to know in detail why your business should hop on the mobile bandwagon.

future-of-mobile-web-design

Mobile devices have become everyone’s choice
More than 5,000 US adult Smartphone Internet users showed that 77 percent of users visit search engine websites using smart phones this was reported from the study conducted by Ipsos OTX across. People find it easy to search the web on Smartphone instead of opening their pc.  So, it’s almost necessary to design a website which is user friendly that is can be easily viewed on mobile and other gadgets.

For the ease of users
It is difficult to use the desktop versions of websites on Smartphone’s, as viewing particular icons is very difficult in this case. Users have to zoom in and out to view the content, making the experience tedious. According to a study conducted by Google 61percent of mobile users are more likely to leave a site if it is not mobile-friendly. Easy navigation which is crucial for gaining and retaining customers is all possible with mobile friendly websites.

Cost-effective
Designing and developing a mobile friendly website is much cheap in terms of cost than desktop websites. Regular desktop screens are much bigger than mobile screens that mean in case of mobile friendly sites there is only room for the necessities. Creating an app is possible, but it’s much more cost-effective to implement a scalable website.

Ease of access
Every user today has an “on-the go” attitude about searching. They look for those options where less time is consumed.  An Internet user wants easy and quick access to know everything about your business like about the services you provide, hours of operation, and other contact details.

Rankings on Search engines
Search engines like Google, Yahoo! and Bing, rank mobile-optimized businesses higher than their competition. Mobile-friendly websites are known for their good SEO, which results in more consumer exposure and ultimately in a higher listing. So, to be on the top of the Google Search Engine rankings, you must give it a chance.

ECommerce Transaction
Making eCommerce transactions is much easier in case of mobile-optimized site in comparison to other web sites. After implementing a mobile-friendly design you can see the result in significant sales increase. Users are less likely to look elsewhere if your website allows them to make direct transactions instantly through their mobile phones.

Above discussion clearly indicates that if you really want to increase traffic on your website, boost up your search engine rankings, or in all want to serve your customer in a better way, then you should move your business website to the land of mobile.

  • 15
    Mar 14
  • 0

Blog Is an Important Business Branding tool

Tags : 

Blog or Web log is a publicly accessible personal journal, where an individual shares his experiences, feelings and thoughts. But, today scenario has changes a lot. Now, it has become a well known marketing strategy followed by all types of business owners to catch up with tough online competition. Powerful online presence is necessary for business growth; it leaves a great impact of your brand in local and international market. Read on to know in detail that why blogging is still important when you have a website too.

04-Orca-Business-Blogging 2

Drives traffic to the business website
Having a business website is just not done! Traffic leading this site is very important. There should be some reasons that users should be attracted towards your website. Informative and relevant content uploaded on blogs helps in attracting the customers. It also motivates them to know more about the business through your website.

Building Good relationships with customers
Making sales is not the motto of any big or small company. For becoming a well-known brand in the market all look for establishing good relationship with the customers. Trust is the key of such long-term relationships, which is build when you work to satisfy customers. They can trust you when they know more about you. Blogging gives you a chance to endorse your services or products and also helps in promotion of the website.

Attracting new potential clients
Exiting customers are connected to your company through the blog. They can share their problems here and you can provide them solutions too. But, besides keeping good relationship with customer’s attaching new clients is also equally important. For which you need to show that how potential you are providing solutions and how much you are connected to them.

Helps with Search Engine Optimization
SEO is a proven way of increasing traffic towards website. Proper keywords and links that can help in good search engine rankings can be incorporated through blogs. Blog helps in optimizing web pages. Websites which are regularly updated through blogs are more relevant according to search engines like Google and Yahoo.

Builds Credibility
Social media has changed the internet world a lot. Number of companies rely on this and have abandoned blogging practically. But, it’s a mistake. Social media is a good platform which helps in promoting interaction and connecting with customers. But, it cannot help in building trust and credibility.

In the end Blog can be considered an ideal platform for generating business by building relationships. It can be recommended as a key element for branding.

  • 01
    Jan 14
  • 0

Web Design Trends Expected in 2014

Tags : 

With the commencing of New Year comes the hope of looking for new things. We are always excited to know that what 2014 has in its store for changing the World Wide Web. Some of the trends spotted in last year may be followed this year too. Web Designers and business owners want to remain updated with all the latest trends, so that they can reach the pinnacle they are looking for. Read on to know in detail about the trends you can follow in the coming year.

01-Orca-webdesign-trends-2014

• Minimalism design
Best usability practices are one of the criteria which would be followed this year too. Cluttering would be avoided and designs would be kept simple or plain. Useless information that is not needed would not be added. Accommodating the needs of customers would be payed heed. Without having excessive design elements the message would be conveyed.

• Responsive Layouts
Responsive web design to match all forms of digital media would be carried out in 2014 too. No need of creating another websites for mobile devices. A single code can run perfectly on all environments and at a variety of screen resolutions the content can be rendered easily. Responsive web designs are fluid and no scrolling or recycling is required. It saves the time and money too.

• Videos would replace the text
Watching anything is easier than talking out time to read it. To facilitate users more videos and less text would be added. Videos can help in explaining things better. Videos can be shared easily and produced easily on websites. Technical communication becomes easier through videos.

• Use of One or Two Colors
Simple color schemes would be used in websites in 2014. One or two colors would be used while designing the website so that it looks simple and easy for the users. Black and white colors would be replaced by blue and other colors. Unique designs would be produced with a simpler look.

• Content In short bursts
Instead of long narratives content would be putted in short bursts. Simplified content is expected to dominate in the coming websites.

• Long Scrolling pattern
Long scrolling websites with content organized in a much simpler way are expected to appear again this year. Layout would be changing throughout so this would be not at all boring.

Newer posts→

Recent Post

how-to-manage-your-instagram-presence-for-your-business

How to manage Instagram Presence of your Business

September 7, 2023

How to Handle Your Client’s Revision Request Like Pro

December 30, 2018

Designing a Marketing E-Book Cover

December 27, 2018

Surrealism in Graphic Designing

December 24, 2018

ORCA

Orca Web Technologies  is a Belgium based Web Company having its Corporate Office in Bruges, Belgium and its development center in Jaipur, India.

 

Recent Post

how-to-manage-your-instagram-presence-for-your-business

How to manage Instagram Presence of your Business

September 7, 2023

How to Handle Your Client’s Revision Request Like Pro

December 30, 2018

Designing a Marketing E-Book Cover

December 27, 2018

Quick Link

Contact Info

161/32, Kumbha Marg, Pratap Nagar, Sanganer 302017 Jaipur, Rajasthan

+91 9928 994 332

info@owt-india.com

http://www.owt-india.com