Tag Archives: SEO

  • 10
    Sep 18
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SEO in 2018

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Similar to all other technologies, the field of SEO is also evolving and if our business is not taking the advantages of using new SEO strategies on our websites as well as blogs and social media, then definitely we are missing out a lot in terms of ranking our business in internet searches.

SEO is one of the most effective ways in order to ensure our customer find our business and buy our products and services. It is the constantly evolving technique that needs a good understanding as well as knowledge of latest improvements in the ranking schemes. Here we are sharing some SEO trends or changes that are impacting their work this year:

Content and Links: There is no secret that link building and quality content are the most important factors in SEO. Link building basically a process of getting links from other websites and nowadays content plays an important role in this process. Not every type of content will provide us the back links.

SEO in 2018 focuses on creating quality, valuable content that is engaging numerous visitors and likely to be linked to. In addition to this, we must get our content in front of right people by distributing it through the right channels.

Rank Brain and User Experience Signals: Rank Brain is also one of the most important factors in SEO along with content and link building. It may be difficult to optimize for the Rank Brain but that does not mean it is impossible.

We should make it clear to search engines and users what our content is about and why it is created and make it consistent. We must go for fresh content and use a natural quality language. User experience also matters a lot as when users interact with our business or organization via website, application, it helps in SEO ranking.

Voice Search: The concept of voice search has gained the mileage as it is more convenient for the users in order to speak with an assistant than to type. Its results are also faster. There are very some god reasons to want voice search data.

Optimizing for the voice search requires slightly different tactics from those for traditional SEO. It could also help us with better experience for those searching by voice.

Video Marketing: It is the great tool in SEO marketing this year. Ranking in the Google’s first page is the top priority in SEO and if we have pages with video are more likely to rank on the first page of Google Search Engines.

Mobile First Index: Mobile version of our websites is the starting point for what Google include in their index. It our site does not have the mobile friendly version, the desktop site can still be included in the index but it impact negatively on our site’s ranking.

  • 08
    Sep 18
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Evolution of Marketing Concepts

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Fundamentals of Modern marketing and marketing management are the base for the correct understanding of marketing concepts. The very course of actions is defined by the way of thinking and the walk of life that proceeds to doing.
How can we define concept? Concept is a philosophy, an idea, an attitude, a course of thinking and also an opinion relating to any aspect of divine and human creations. Marketing concept is the philosophy of an organization in the more vigorous kingdom of marketing. It’s an agenda of orientation or philosophy.

In short, marketing concept is referred to a process of life which includes all the resources of an organization are assembling to create, stimulate and satisfy the consumer at a profit. Marketing is mostly considered a physical process and also representing a distinct philosophy of business.

Organizations that prevails the concept of future orientation, customer orientation, value orientation and profit orientation with the applied modern management practices to all sales, distribution and other marketing functions.
The philosophy profoundly deals in management and organizational structure that aim on the desires of the consumers.

A great change has been observed after the Industrial Revolution that took place during the latter-half of the 18th and first-half of the 19th centuries. In the period of time gradual trace are recognised and categorised in four categories named – production-positioning, sales-orientation period and customer orientation period along with social orientation period.

There’s a brief difference between marketing and selling concept as in selling we have factory or a product that are focused on selling and promoting existing product where as marketing focuses on customer needs with integrated marketing and attaining customer satisfaction with profit.

With the increasing need of online marketing any marketing executive can apply with the IT companies who are dealing in website development, website designing, SEO and digital marketing which has great scope ahead as well as for future

  • 04
    Sep 18
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Advantages of SEO

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There are various advantages of SEO that will blow your mind. You will feel thankful by reading this. Every online business needs SEO to promote their services. And to get optimized traffic to your website. The top search engines are Google, Bing, yahoo etc.
Following are the advantages of SEO:

1)There are many people who search your services or products on search engines: 2 billion people are online. 93% of activities are done on search engine. There are around 4000 searches per second. So there are probabilities of getting your business searched on the search engine, so this is the benefit of SEO that you can get traffic to your website.

2)SEO brings you quality traffic: People will search you on search engine for solving their problems. Because the search traffic is due to their interest in services which you provide on your online business.

3)SEO traffic is more probable to convert. It provides you best conversion rates for various websites.

4)SEO helps in increasing sales and leads: it will increase the sales of your services and products, because more people are likely to visit your website.

5)SEO can also decrease your cost per acquisition: one of the Advantage of SEO is that it is free. And less expensive to advertize to customers. If you hire a SEO company then you have to pay the large amounts.

6)Generally, SEO is not involved in monetary based advertisements: you do not need to advertize if you have outstanding SEO standings. You can also increase ranking of your website without using pay per click.

7)It provides you 24/7 services for SEO rankings: SEO is 24/7. It does not take rest. Your ranking will not be removed overnight, you can increase your website ranking all day and anytime. Once your ranking is high then your business will get promotion even if you are sleeping.

8)SEO increases awareness of your brand: along with increasing ranking of the website, it also increases your brand quality. Spreading awareness is important for your business.

9)SEO sour your business and give you higher ROI.

10)One can easily access the data and the results you will get will be long and everlasting, as it will be on a high rank website.

SEO helps in creating new avenue for small business, as we know that world-wide-web, has become the way to earn the world economy. Also it is the fastest method to build the online market.

  • 30
    Aug 18
  • 0
Video SEO

Video SEO

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Video content is assuming control over the world.

An ongoing Cisco white paper has interesting insights that each advertiser and friends should know – by 2019, 85% of an online substance will be video content. Of customers who are utilizing versatile information, the larger part of that information is being utilized for sound and video administrations. Further, versatile sound activity is currently 60% of the aggregate portable information, and it is normal that by 2021, 78% of portable information will be video, and there is a high utilization of video content.

YouTube is at present the hugest video scene on the planet, with more than 1 billion clients and 1 billion hours observed day by day, for the most part by the pined for the 18-to-34-year-old statistic. Indeed, YouTube flaunts that their administration contacts a bigger number of individuals in the United States than any TV or link organize channel.

Yet, those numbers don’t compare to viewership or endorsers as a matter of course. Like some other aspect of advanced advertising, expanded viewership of recordings requires a strong methodology and following of best practices, some of which we’ll clarify underneath.

Best Practices for Video SEO

On the off chance that video content isn’t getting seen, at that point, it’s not conveying anybody near the mouth of the channel. There are such a large number of clients thus numerous channels on YouTube.com that getting saw takes some work. The video is not anymore a curiosity, and that makes having a noteworthy procedure for video SEO fundamental.

A portion of the essential checks to be careful – with respect to video SEO – are:

Name Your Channel: Aim to have no less than 500 endorsers for your channel as quickly as time permits. Why’s that? Since so as to guarantee a vanity URL, a channel must have at least 500 endorsers, and the channel must be no less than 30 days old. Vanity channels must have a transferred photograph for the channel symbol and transferred a channel standard.

Utilize Channel Keywords: The channel watchwords component gives advertisers a chance to put vital catchphrases to direct people to the channel’s substance. Be that as it may, advertisers be careful where the strong Google band pound falls similarly as intensely here as it does on the web indexes. The attention ought to be on utilizing more YouTube improved watchwords inside the web index’s parameters to guarantee the channel gets high rankings on Google.

Channel Descriptions: Don’t skirt the channel portrayal region. Consider it from a convenience perspective – you WANT your crowd to realize what your channel is about and web indexes remunerate all endeavors made towards a consistent client encounter. In addition, your channel portrayals are the ideal space for you to include your center catchphrases insightfully.

Organizations that are not upgrading their YouTube channel by utilizing catchphrases, connecting, and marking, are missing out on a significant chance to expand ROI. All things considered, content creation and showcasing might be ventures, however accurately labeling, marking and connecting on stages like YouTube costs just somewhat additional time and can incredibly expand your profits.

Organizations that leave these simple approaches to improve returns out of their promoting systems have just themselves to fault for hanging primary concerns.

As video viewership keeps on developing, streamlining for versatile clients, work area clients, and utilizing video SEO is a piece of a successful video enhancement showcasing technique that no business ought to be without.

  • 08
    Aug 18
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SEO V/S PPC

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In order to compete in this highly competitive market, many business owners generally find themselves in dilemma with their digital marketing campaign specially on deciding particular tool to use and focus on. There are several sources on website traffic available out there but some do not know which is better?

When it comes to increase traffic to our site, mainly there are two methods which are SEO and PPC. SEO (Search Engine Optimization) is basically a way to optimize our site so that our site can be raked up on top of search engines based on some keywords we want to rank.

PPC (Pay Per Click) is through the third party for creating traffic and Google Adverd is the most popular one. There are a few elements that can help us in determining the right for our website. Here is the comparison:

Benefits of SEO:

• User-Friendly Websites: SEO is really helpful for the business owners in creating a faster, smoother and user friendly website. SEO is all about improving user experience too. If there is a well-structured, clean and uncluttered website, it would compel the user to stay longer which will be helpful in decreasing the bounce rate and increasing page views.

• Bring More Customers: Websites enable us to stand out from our competitors and increase our customer base. An SEO optimized website will be helpful in bringing more customers and grow faster than businesses that do not have one.

• Better Conversions Rates: As SEO optimized websites loads faster and easy to read and surf, they can display properly in almost all types of devices such as mobile or tablets. They are easy to navigate and can get more attention of users.

• Website Recognition: This is the one of benefits of getting higher rankings on the SERPs tools when our site display on the first page of search engines such as Google, Yahoo etc. due to this, our potential customers will more trust on our brand instead of other brands that do not have a strong we presence.

Benefits of PPC:

• Fast Results: PPC is the efficient and fast way for adverting campaign and get the instant results. In simple words, if we have a website running, we can create an adverd account, setup our ads and run them in Google network and start getting traffic.

• Measurable Results: Through the PPC, we have a clear measurable target. We can measure anything related to the PPC campaign from costs, profiles, views etc. we can also know how much we spend or generating profit or loss.

• No more SEO: This is the best thing about PPC is that once we create profitable campaigns, we do not need to worry about Google and the changes they are doing to their ranking algorithms.

  • 21
    Jun 18
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Single Page Websites Are Good for SEO

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Today in the web development, the trend of single page websites is increasing rapidly. Numerous companies are choosing them instead of multi pages sites in order to fulfill the requirement of their businesses. But here, one question arises that does the design of the website really impact the SEO? Or they could affect the chances of ranking with the Google.

Read on some pros and cons of single pages websites and its impact on SEO:

Pros:

Better mobile experience: As we all know that today a number of people are using mobiles in terms of searching anything such as web searches which is one of the benefits to have a single page website. They can typically convert much easier to the mobiles as well as users in finding them simple to navigate.

Easy to target particular audience: They are great tool for those who are looking to target a specific website audience as well as these websites can provide them a definite type of user experience. The task of controlling their behavior on our site is easier and we could steer them in particular direction.

Higher page authority: Links one of the important factors which are able to determine the ranking of the website as well as benefit for single page website is that every link acquired will point to the main URL.

Cons:

No wide keyword targeting: This is one of the drawbacks of having a single page website as they are generally supposed to be designed around the one main concept that limits our ability to rank for a wide variety of keywords. The multi page websites have a benefit that every page on their website is a new opportunity to position for targeting an audience specific to page theme.

Lack of details: Another drawback of single page websites is that the content which is published on them is generally not as particular as published on multi pages websites. We do not have the opportunity to devote a separate page for each topic which we want to cover rather than all the information needs to be presented on one page.

No advanced SEO strategies: There are few SEO strategies along with best practices which simply will not work on the single page site in which one is known as “siloing”. It is the practice of structuring our website into main areas of interest in order to demonstrate authority in these areas.

  • 13
    Nov 17
  • 0

A Digital Project Inculcate These Key Points

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There is no secret is describing that website development project is a complex process and managing clients expectations, motivating the team and trying to accomplish the deadlines gives a feeling of handling and juggling chainsaws with one tied behind your back. As a digital agency having project management is very essential for success.

Use of relevant tools and software is also an important factor for managing and automating as many areas of business as possible, enabling the head and team to focus on the requirements of each clients coming. Other than tools, tips or steps to follow for presenting extraordinary and perfect project at digital market for the clients. Here are the steps to focus on:-

  1. Client Brief

Taking clients brief regarding their idea for digital marketing of their business. First step is setting up a conversation with the clients as they are the one who want their work to be done. Having a set of goals for a particular website digital marketing eases the load and brings forth with variety of ideas for project accomplishment.

  1. Target audience

After having set goals from the client, next step is to research the target audience to whom content has to be displayed. Audiences have interest and preferences which attract them to search and go for a particular website, for example people with interest in fashion will move towards more fashion, website or e-commerce website for their learning. So, it is important to go for target audience after having sound information regarding website reach.

  1. Insight

Problems come by when you are trying to achieve something new or learn something new. For any project in-depth study is very important as to set-up a base for first goals. While going through searches, there may be some common problems that can ignored or rectified beforehand.

  1. Estimate

Another factor to keep in mind after building the goals is estimate amount of whole project. What is amount to be invested and accurately conveying to the client. Having clear transparency regarding the work will attract the audience lot more. Hence developing trust for future projects.

  1. Management

Managing, all the things at one place like content designing, website development and displaying on the different platforms. Development of their social accounts is also topic of concern. After all those designing and development the website is ready to be placed in media. Further for ranking purpose SEO can be opted for better visibility of website.

  • 04
    Jan 15
  • 0

Cost effective SEO Services that can increase website traffic

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Search Engine Optimization (SEO) Services play a great role in internet marketing. A number of SEO services companies are providing these services to foreign clients. These services range in numbers and sometimes they are not affordable for small business or those who are just at a start up. These services help in connecting business firms with their clients. To get the details of different products and services, internet users rely on search engines. So it is very important that website of any business should be search engine friendly. So here are a few services that can be really effective.

Automated+SEO

SEO professionals know the tactics of making a search engine friendly websites. They make these portals more attractive, professional that is perfect from business point of view.  They work according to search engine prescribed algorithms and standards so that the results obtained are reliable. They also ensure that your website is ranked at the top among the different search engines. This helps in accumulating more traffic on the website that ultimately helps in lead generation.

So to receive constant traffic on your website you can look for these seo services like first website designing with proper planning, keyword research, unique and catchy content on the website which can be through writing articles or by blog posting, reciprocal link building, and optimization of HTML coding, meat tag optimization, directory submission, ranking report maintenance, etc. All these can be easily done if the person is skilled enough and understands the tactics behind. If these terms are followed properly then business owners can get good results in less time.

  • 20
    Dec 14
  • 0

Easy Internet Marketing Tips

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Internet covers major part of the world and most of us have heard the word Internet marketing. Some people think that it is all about selling products online. Some think that it for company or brand. But it is all about helping customers with solutions. Marketers, buyers, sellers, etc are the different group of people of this market. Growth potential I for any type of business is unlimited in this field. So, owners should take care of different tips that can help them. Here we have discussed few easy tips that can help you a lot in this field.

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Blog
Blog is the best and easiest way of marketing is making a blog for your business whether it’s small or big. “By blogging at least twice a week, you significantly increase your website’s ability to be found on search engines” This is revealed through surveys and it surely has a positive impact on SEO. The fresh and unique content added through blogs helps in communicating with the clients and it keeps them engaged too! Guest blogging is also one of the ways which is becoming popular day by day.

Business page on Facebook
Facebook is no doubt one of the most common and trusted platform which most of the people use for their business promotion. This can be easily done and helps your clients in remaining connected with you all the time. Managing a facebook page is not at all a difficult task and you can inform your clients about the latest happenings also. Facebook campaign can also speed up the process in a number of ways.

Email Reminders
Email marketing is another way of engaging customers. Through this little effort you can tell your clients about the latest deeds you are offering. If you are offering any time-limited deals or offers and you want that maximum clients should take benefit of this then email marketing can be the best way.

Webinars, press releases, instagram are the other ways that can help you a lot!

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