Tag Archives: PPC

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Why Not opt for Manual PPC?

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Bid Management is a very tricky subject to understand and when it comes to bidding try to let the machine work the job. The mechanical or automotive system will be best for the tedious work of calculating CPC. Management is not traditionally part of marketing bur marketers do research for the bidding as it will serve a great measure for the business development.

The appropriate answer will be the elusion of pay-per-click (PPC) from early 2000s and the introduction of new platform with a different language for the advertisers. Google Ads (Adwords) allows advertisers to set maximum cost-per-click (CPC), the companies advertisers represented and are more concerned about the driving visibility, generating sales and getting leads. For the target rank these things are that are helpful and there are other more like cost per acquisition (CPA) or return on advertising spend (ROAS).

Automotive or mechanical comes out of necessity because when pay-per-click acts as a bridge the disconnect there comes the people managing accounts to convert the business goals into the type of bids Google needed. This is why search marketing is a core part of bid management.

Once bid management was a simple setting of bidding maximum CPC, but with time and introduction of new levers for bid adjustments to control for day partying, geographical locations, devices, demographics and also custom audience made it complex. With the adjustments, a single keyword solitary could need upwards of 10,000 bids to account every possible scenario.

This take too much time and understanding so now machine learning makes sense for all automated bidding with better results. Search engines are on constant watch on to the ads that appear next to billion searches and to predict new searches for business. Those search engines are evolving constantly evolving based on how well predictions are matched with the world.

With the changing scenarios one should prefer computer working then manual bidding management. Even with the automating system simple throwing system is not the option, one need to consider different options for automating, both free solutions as well as solutions offered by engines along with third party system.

Google Ads script is an option for bid management or marcos spreadsheet to record and replicate the process. For improving the performance many black boxes need to be rendered and with transparency additional outputs can be taken from advertisers.

A significant role can be played by humans in bid management, but that role is not manage CPCs manually. Things need to focus:-

1. Selection of appropriate automation.
2. Installing the solution and implementing with tracking feature.
3. Operations need to be monitored regularly.
4. With the needs of advertiser better alignment can be done tweaking targets.

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In order to compete in this highly competitive market, many business owners generally find themselves in dilemma with their digital marketing campaign specially on deciding particular tool to use and focus on. There are several sources on website traffic available out there but some do not know which is better?

When it comes to increase traffic to our site, mainly there are two methods which are SEO and PPC. SEO (Search Engine Optimization) is basically a way to optimize our site so that our site can be raked up on top of search engines based on some keywords we want to rank.

PPC (Pay Per Click) is through the third party for creating traffic and Google Adverd is the most popular one. There are a few elements that can help us in determining the right for our website. Here is the comparison:

Benefits of SEO:

User-Friendly Websites: SEO is really helpful for the business owners in creating a faster, smoother and user friendly website. SEO is all about improving user experience too. If there is a well-structured, clean and uncluttered website, it would compel the user to stay longer which will be helpful in decreasing the bounce rate and increasing page views.

Bring More Customers: Websites enable us to stand out from our competitors and increase our customer base. An SEO optimized website will be helpful in bringing more customers and grow faster than businesses that do not have one.

Better Conversions Rates: As SEO optimized websites loads faster and easy to read and surf, they can display properly in almost all types of devices such as mobile or tablets. They are easy to navigate and can get more attention of users.

Website Recognition: This is the one of benefits of getting higher rankings on the SERPs tools when our site display on the first page of search engines such as Google, Yahoo etc. due to this, our potential customers will more trust on our brand instead of other brands that do not have a strong we presence.

Benefits of PPC:

Fast Results: PPC is the efficient and fast way for adverting campaign and get the instant results. In simple words, if we have a website running, we can create an adverd account, setup our ads and run them in Google network and start getting traffic.

Measurable Results: Through the PPC, we have a clear measurable target. We can measure anything related to the PPC campaign from costs, profiles, views etc. we can also know how much we spend or generating profit or loss.

No more SEO: This is the best thing about PPC is that once we create profitable campaigns, we do not need to worry about Google and the changes they are doing to their ranking algorithms.