Category Archives: Blogging

  • 06
    Nov 18
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Responsive Web Design Trends

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Today’s generation is the mobile friendly generation and to reach to maximum customers, numerous web design companies are offering responsive web design as a part of their services so that users can reach to them whenever they want easily. Responsive web design is basically that design which function smoothly across all the devices like desktops, laptops, phones or tablets etc.

To make our reach to the competitive market, it is important to design website in such a way that keeps responsive web design in mind.

Here is the list of top trends in the field of responsive web designing that are making our website appearance more beautiful:

Vector Graphics: This concept is becoming more and more popular to use instead of raster graphics. There is only one difference which is that scalable vector use points on a vector map for building a certain design while a raster graphic is just a plain old image by using pixels on a bitmap. They provide the benefit of being resized without losing visual quality which is crucial to seamless responsive web design.

Hidden Menus: Hidden menus are the most essential and popular trend in an effort to keep things simple. We are seeing a trend in which minimal home pages are becoming popular and users must click a menu icon for revealing the website’s navigation options.

Single and Long Scrolling Home Pages: This concept sounds like an amazing trend in responsive web designing. It is like a website with one page and includes nearly entire content on that single page. These types of sites have a navigation bar at the top of the screen but the only difference is that by clicking on these options, users are taken to a location already on this page.

Card Based Design: They are the simple and prominent way to organize information into the pattern of a grid. In this trend, pieces of information are organized into cards in a visually appealing way with a distinctive image or block of texts. They are essential for the responsive web design due to its ability to rearrange its structure as per the user’s screen size.

Minimalism: The above trends are about increasing simplicity but minimalism is the trend which falls under the new idea of web design whose goals are to reduce clutter, focus on efficient user experience and simplify the best we can.

  • 05
    Nov 18
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Make Your Website Accessible with these Tips

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There are a millions of users out there and if we want to attract more of them to our site, there are some necessary steps which we must follow to ensure that site are being used by everyone. For this, accessibility is important which is not difficult to implement. All we need to understand the underlying issues which can make a site hard or impossible to use by certain people.

Here are some tips to apply and mistakes to avoid for making the site accessible:

Choose CMS that is supportive to accessibility: As there are many content management systems are available there to help us in building our website but we must choose a CMS that suits our needs and make sure it is accessible also. After that, we have to consult the theme’s documentation for notes on accessibility and tips for creating accessible content and layouts for that theme.

Use heading correctly: We should put our focus on using the correct and strategically heading (h1, h2, etc.) to navigate the well organized and easily interpreted content by screen readers. We should also make sure to adhere to correct order of headings and separate presentation from structure by using CSS.

Proper alternative texts for images: Alt text should be used for the images so that screen readers users could be able to understand the message conveyed by the use of images on the page. It is crucial for informative images such as infographics. The alt text should contain the message we want to convey through that image.

Give links unique and descriptive names: Whenever we include links in our content, we should use text that is able to properly describe where our link will go. Use of “Click here” is not a good idea as it is not descriptive and ineffective for the screen reader users. The most unique content of the link should be shown first.

Design forms for accessibility: If our form fields are not labeled properly, the screen reader user does not have the same cues available as the sighted user. For this, each field in our form should have a well positioned and descriptive label.

Use tables for tabular data: We should use tables for page layouts as they add additional verbosity to screen reader users. Whenever a screen reader goes through the table, he is informed that there is a table named ‘X” number of columns and rows and distracts from the content.

  • 03
    Nov 18
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Disabilities Matters for Accessible Website

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In the present scenario, every business owner owns a website for his business so that he could reach to the maximum people as much as possible and also the users prefer approaching websites if they want to get any information about the particular business. These web users are a very huge group of people due to which internet span the globe and allows people to communicate and interact their perspective or opinions across ages and nations.

However there are some differences between the users which are not in terms of location or languages, rather they have lives that are complicated with lifelong disabilities but these extra challenges do not stop them from availing the benefits of being connected to the digital world.

For this purpose, accessibility is necessary which can be added to web functionality by means of tools, additional software or special training as disability might be an obstacle but there are some ways to navigate the web.

Disabilities on web:

Cognitive Issues: It is a condition that affects the brain functioning and processing of information. This can be a learning disorder where letters or numbers are switched and difficulty in retaining memories or short attention span. This lack of concentration can make it extremely hard to focus on completing task while using the web. One way for dealing with this is to avoid pages with long block of texts and the information should be broken up with numbers of bullets. Captioned pictures are also a good idea to maintain interest in site.

Sight Issues: Visual conditions of the users can affect our web usage and accessibility. Although it is common to wear glasses for some users while browsing the web, but it is also a sign of a mild visual disability. It also includes low vision which is a struggle to see the content or text on screen. So the web developers must be careful about writing their codes to display the content and text. Also make sure that our site has a uniform appearance across browsers.

Hearing Issues: Having difficulties in hearing is not only limited to being a consequence of listening high volume music or T.V. while some hearing loss can be corrected with hearing aids or sometimes there is a complete loss of sense. For those who can still hear but have difficulty in perceiving sounds, there are website modifications that amplify foreground noises and separate them from background sounds.

  • 03
    Nov 18
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Graphic Design Vs Web Design

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Although the web design and graphic design both are totally different concepts but still people often get confused in between these two. They both are considered as “Art Designer” and their work is misunderstood due to the involvement of art skill and creative ability. Besides, they both use almost same design tools and can do the jobs related to the web design or graphic design.

Here are some key points which are helpful for us to get the difference between these two:

Web Design: The concept of web design is associated with different skills and disciplines in the production and maintenance of websites. It also includes different areas of web design, interface design, authoring including standardized code and user experience design along with search engine optimization etc.

Graphic Design: Graphic design mainly deals with the process of visual communication and problem solving which are using one or more of typography, photography and illustration. The graphic designers are responsible for creating and combining symbols, images and text to form visual representation of ideas and messages.

Difference:

Colors: In terms of color, these two are completely different. The graphic design takes use of CMYK color mode due to rely on printing and this color used is more focused on visual impacts and visual flow guidance. On the other hand, the web design uses RGB as per the special imaging mode and it is more focused on the teasing out the relationship between the information structures.

Fonts: Generally the choice of font is more freely in the graphic design as there is no necessary to worry about the implementation of the final effect. But in the web design, it needs to be more comprehensive in order to avoid the pressure on the server by the output due to the small choose scope. With the development of technologies, this gap naturally narrowed.

Graphics: The graphic design has more performances in the use of graphics in comparison to the web design especially for the product websites. Along with this, the graphic design does not need to take the final effect into account and in terms of size of unit used in design; the graphic design uses physical sizes while web design uses pixels.

  • 01
    Nov 18
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Choosing the Right CMS is Important

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Whenever we are thinking about building or getting a new website, the task of having a visual look of the site is not that tough but what matters the most is its content which will be managed by effective content management system. So it is important to select the right CMS system.

CMS: In simple words, the content management system is the core of our site which allows us to manage and maintain our web content anything from the light editing of text, uploading pics or videos, adding pages or even whole section to the menu. Managing our site by using CMS does not need any technical knowhow such as HTML etc.

Pros of using right CMS: Having a good and quality content management system is the soul and heart of our site for ensuring the update and fresh content of our site. It includes SEO optimization, driving traffic to the site and getting more visitors.

Here some benefits of CMS:

Work efficiently: By choosing the right font or layout, it is easy to get lost in our computer screen and spend hours by building the optimized pages and sites in half of the time. Due to the right CMS, we do not have the time to waste on one individual aspect or another.

Standardized and uniform pages: As everyone have their own tests and preferences but using the several different styles on one site looks so sloppy and untidy while a CMS template keeps our site looking well-organized, well planned with all of those things. Complicated CSS can make our sites difficult to view on some devices but a CMS with templates ensure that our content will be readable on every site visitor’s screen

Smoother workflow: The sites with scratch does not offer smooth workflows and web designers and writers have to be in constant communication for publishing content but with CMS, we can leave the content to the content writers and simple templates allows them to plug content into the template and publish it themselves. They can easily insert links, texts styles, alt tags, title tags and meta tags.

Optimize the pages: Many CMS allows us to optimize our title, content depth, keywords, meta descriptions and calls to action all in single text fields.

  • 30
    Oct 18
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Social Media Content Calendar

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As we know that social media is an efficient and all time promising tool for increasing traffic on our blogs and sites so why we are posting updates only when we are online? It is the perfect reason to start a social media calendar. Through the use of third party scheduling and social media management tools, we would be able to manage multiple social media accounts and always have content going online at different times.

This is a great idea to make sure that our older content is always getting a fresh and consistent flow of click activity. It can help us in visualizing all our planned posts for the next weeks or months ahead.

How to Prepare Social Media Calendar:

Step 1: Categories: At the time of creating our sharing schedule, it helps us with a list of post types that we would like to share on a regular basis especially if we are sharing several types of updates such as:

  • Conversation starters
  • Blog Posts
  • Quotes
  • Re-sharing
  • Images or videos etc

Step 2: Categories Placement: After having the categories, we have to decide the time to share the content such as blog posts might be share don Tuesday and videos on Wednesday.

Step 3: Regular Updates: This is one of the most fun and exciting part of the social media calendar which come up with all the content we will be sharing in the coming months or weeks and if we write our updates as far into the future, we can have them for our entire category.

Step 4: Special Events: As we know that the year is full of special events in addition to the regular posts so it will be great if we would plan ahead for them so that we can make sure not to miss them as well as create more excitement and opportunities around them. We should write our posts for those events so that we could diminish the rule of forgetting or missing one. There are some special events we might consider covering such as:

  • Holidays especially which are relevant to our industry.
  • Product Launches
  • Announcements
  • Met ups etc.
  • 28
    Oct 18
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Ways to Get More Subscribers on YouTube

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If we are uploading our videos to the YouTube, we want it to be successful and grow into a huge channel. In order to do this, one way for measuring the success of a YouTube channel is through the subscriber count. It is a good way of measuring the success of our YouTube channel. The more YouTube subscriber means usually more views, more ad revenue and better content.

Here are some useful YouTube video marketing tips which we can use to increase our subscribers on YouTube:

Ask People to Subscribe: If we want to increase our subscriber, the task of building a call to action button will make it easy for people to subscribe.

Add YouTube widget to our blog: We can also increase our subscribers through our blogs if we imbed our videos into our blogs and it will also capitalize traffic on our blogs.

Partner Up: We should find those websites who are having the similar content and team up with them so that we could share our contents with the audience.

Interaction: We must upload the quality content on our YouTube channel so that we could be able to engage our audience and could get involved in the community.

Add some fun: We must inculcate some sort of fun and excitement by adding a view counter or subscriber counter or host a contest.

Use of right tool: There are many quality tools which are being offered by YouTube. They are analytical and content tools.

Evergreen always works: If we upload a quality but evergreen content, our users could read them in terms of any new technologies out there which lead to continue traffic on our site.

Be aware about trends: Only quality content is not essential until we relate it to the latest trends around us. We should create relevant content which would be based on current trends.

Good Title: As we know that good title always attracts the users and visitors on our channel so we should focus on the interesting and unique title.

Add annotations: Annotations can be a great idea to bring users on our channel and make them to watch our other videos.

Video length: We must keep videos under five minutes to maximize viewing.

  • 26
    Oct 18
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YouTube Ranking Factors

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If we want quick and quality traffic on our site, YouTube videos play an important role in this as it is the second largest search engine after Google as well as it can receive more traffic from billions of users in a day. It is a very well known fact that YouTube is a valuable tool towards success in SEO of our websites.

There are many factors which should be kept in mind by the marketers in order to create quality content and positive YouTube user experience. Here are some top YouTube ranking factors to optimize for are:

  • Watch Time: It is the time for which a user watches our video.
  • Video Length: Just like quality content sometimes means longer content, videos that surpass 10 minutes in length tend to rank higher as they provide relevancy and satisfy user intent.
  • Number of subscriber: If our YouTube channels have more subscribers, it sends stronger authority signals to the search engines.
  • User interaction: It includes sharing, commenting, liking and subscribing and linking etc.

Our YouTube optimization should focus on only these ranking factors as they can enhance our search presence and make high the level of SERP domination we seek. Here are points how to accomplish them:

Choose a niche: If we want to reach to the maximum users, a generic and quality video subject could be very helpful in this regard and if we are doing that, then the first thing we would face is a lot of competition in order to rank higher on YouTube on search engines. But narrowing our focus and choosing a niche can be helpful in reaching our target users quicker and more effectively and also in large parts.

Keywords: Keywords are the integral part of the ranking process and of we want to reach more audience, we must find keywords in our niche that people may be searching for. We should perform research and determine words which are best for our target audience and craft our video title around that such as for tutorial video, it is “How To”.

Meta tags: After choosing niche, we must find the best words that could reach our target audience and meta tags are the great place to start using keywords which are relevant to the content of our video. The more relevant tags we get, the better chance of reaching our audience.

Description matters: Taking time to shoot, edit and upload a video and fill out all the others areas, we finally would come with an effective description. Most people ignore this concept but when a person searches a video, the description shows up right up there with the title of the video.

  • 26
    Oct 18
  • 0

Creating Different Shapes with CSS

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Sometimes when we want to create some quality CSS containers, we find it difficult as they are round or somewhat round, square or rectangular and we feel like we have a lack of creativity in performing these tasks. When we get the job done, we find that they are not especially unique or exciting.

But with the help of modern CSS and JavaScript, we have the opportunity to design containers that essentially stand out differently amongst the circles and squares. Here are few unorthodox container designs that enhance the standard shapes:

Notched Boxes: It is subtle as well as offers a much fresher initiative on the standard box. We can have a more nuanced look by simply angling off the sharp edges. This is that type of effect which provides a much more artistic feel at the time of maintaining usability.

Angled Full Width Image: We can have the images could stretch out over the full width of the viewport if we do something a bit different in terms of shape. These angled borders are an efficient way of creating a cool visual effect that does not overwhelm the user as sometimes subtle is usually better.

Accent Containers: Although the containers can be used as places to hold content, they can also be used for nice design accents.

Windows: In this, the CSS clipping paths can perform some amazing things as well as they can also bring one of the staples of print design into the more interactive medium. Clip paths are helpful in creating a window shaped effect around a set of images which completes with beautiful hover animation.

Diamond Navigation Menu: One of the best things about the series of diamond shaped buttons is that they can turn the boring collection of navigation links into something unique.

In conclusion, we can say that CSS is an integral part of modern web development process. It is the highly effective HTML tool for easy controlling over layouts and presentations of website pages by separating content from design. The significant benefit of CSS is the added design flexibility and interactivity which brings to web development.

  • 24
    Oct 18
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Google+ Tactics to Increase Traffic on Site

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Google+ is more than just a social media platform. It can be an amazing tool that can help us in boosting a website’s ranking on Google’s search engine. Although Google+ is a hugely underestimated content marketing tool but now it is a great way to increase our blog’s visibility across the web. Here are some essential points which we can consider while ranking through the Google+.

Link Google+ to blog home page: This is the first step in getting results from the Google+. We can connect our profile with our blog’s home page so that we could generate incredible results, which also include our photo next to the blog post links so that anyone can search for our name.

Consider circles: Circles will be very helpful in organizing the connections into the groups we interact with in our life such as family, friends, B2B, B2C, local etc. Through this, people can view our posts by circles as well as we can send posts to circles.

Hangouts on air: They are very helpful in increasing level of branding by enabling us to host webinars for free and if we perform Hangout on Air, Google+ streams it here and on YouTube as well as records the video and sends us the recording to our email.

Use of Hash tags: Google+ also offers hash tags to make searching simple for topics just like twitter and Facebook. It is a great way to get noticed not only inside Google+ but also in the world of Google search.

Link to our blog posts: It is important that whenever we have a new blog posts, we must link it from Google+ and make that post public. It will automatically publically available both inside Google+ and in Google search results.

Use of Ripples: Ripples are the most efficient but little known feature of Google+. It is helpful in identifying people who are sharing the public posts as well as how large an audience they have. It is an amazing tool to determine who has the power to spread our post to the wider users possible.

Long post inside the Google+: Long post get the most comments with a lot of links. We should write an amazing post and link back to our own blog for the additional resources. We must focus on the hash tags with relevant topics so that they could easily be found.

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