Tag Archives: Hash Tags

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Instagram Marketing Strategies

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We all are very well aware about the significant impact of different social media platforms in driving traffic to our sites and among all social media platforms, Instagram is becoming the most popular and efficient platform on world wide web. An Instagram marketing strategy is a prominent marketing tool for businesses if we want to get the most out of our social media marketing.

It is the popular social app that has over 800 million total monthly active users and if our brand does not have a business profile on Instagram, we are definitely missing a lot for our websites.

Here are some Instagram marketing strategies through which we can drive the more quality traffic on our site:

Developing content strategy: There is no doubt that content is the basic foundation of our Instagram presence and that’s why numerous B2C businesses are using Instagram to make their product and services star of the show while B2B companies generally concentrates on company culture and team recruitment as it is the right approach to showcase our brand to maximum people.

Use of Hash tags: In addition to the images, hash tags are the most important element of our post. While captions are helpful in telling the story behind the images, hash tags allows us to get images seen by those outside our current sphere of followers.

Right filters: Keyword hash tags are not the only criteria to pay attention; it also includes certain photo filters on which Instagram community respond and it is more favorably than others. By using these preferred filters, we can have the significant impact on our engagement.

Two way communication portal: Only the task of posting photos and videos and giving opportunity of interaction to the users is not enough, we should rather start interacting with them. it is a prominent opportunity to market our brand as well as our audience is going to be reading our comments.

Be a part of Instagram community: We can the best of using Instagram if we use it to form relationships with other users as with all social networking. It is not only about posting pictures in our own little vacuum, rather it is about participating in forming community around photos.

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Google+ Tactics to Increase Traffic on Site

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Google+ is more than just a social media platform. It can be an amazing tool that can help us in boosting a website’s ranking on Google’s search engine. Although Google+ is a hugely underestimated content marketing tool but now it is a great way to increase our blog’s visibility across the web. Here are some essential points which we can consider while ranking through the Google+.

Link Google+ to blog home page: This is the first step in getting results from the Google+. We can connect our profile with our blog’s home page so that we could generate incredible results, which also include our photo next to the blog post links so that anyone can search for our name.

Consider circles: Circles will be very helpful in organizing the connections into the groups we interact with in our life such as family, friends, B2B, B2C, local etc. Through this, people can view our posts by circles as well as we can send posts to circles.

Hangouts on air: They are very helpful in increasing level of branding by enabling us to host webinars for free and if we perform Hangout on Air, Google+ streams it here and on YouTube as well as records the video and sends us the recording to our email.

Use of Hash tags: Google+ also offers hash tags to make searching simple for topics just like twitter and Facebook. It is a great way to get noticed not only inside Google+ but also in the world of Google search.

Link to our blog posts: It is important that whenever we have a new blog posts, we must link it from Google+ and make that post public. It will automatically publically available both inside Google+ and in Google search results.

Use of Ripples: Ripples are the most efficient but little known feature of Google+. It is helpful in identifying people who are sharing the public posts as well as how large an audience they have. It is an amazing tool to determine who has the power to spread our post to the wider users possible.

Long post inside the Google+: Long post get the most comments with a lot of links. We should write an amazing post and link back to our own blog for the additional resources. We must focus on the hash tags with relevant topics so that they could easily be found.