Tag Archives: videos

  • 05
    Sep 14
  • 0

Ways to create SEO Standard Content

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Search Engine Optimization or SEO, most of the web users might have read this term somewhere, but are not too much concerned about it. Most of Bloggers emphasize on writing unique and engaging content, they don’t know how SEO can affect SERP in Google or other search engines. And those who have a fair knowledge of some SEO activities usually write longer content and focus on key words too. So here we discussed some important factors that can help in creating SEO standard content.

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Role of content in SEO is very prominent and content which meet the standards has a great preference. Occupying top position in SERP becomes a little difficult if you are not having a article with good content. Due to a high bounce rate the blog will decline the position. If the visitors can’t find the related information in the blog, they will never visit it again. This is the reason that some blogs experience significant downgrades. Check out some of these criteria’s that can help in creating SEO standard content:

Unique and Quality Content
Uniqueness and quality matters a lot in case of content for websites. High quality content without grammatical mistakes, good English can be helpful to the user actually. So try to write engaging and informative content.

Add Visuals like Videos or pictures
Most of the bloggers use images for enhancing the appearance of their websites, but this is a wrong practice. Because visitors come to the site for the information they want. So try to add that visuals which can really help them in understanding the details. Don’t forget to provide ALT tags with keywords with images that match the topics in the article. This is all related to image optimization.

Focus on Keywords
Adding proper keywords is very important while working on SEO of your site. From starting of the article till the end of it, enter the keywords naturally. Avoid spamming activities like keywords stuffing that is putting too many keywords.

Title
The title of the article is the initial information about the contents so it should be carefully chosen. Focus on keyword and make the article more descriptive so that it can actually represent the message behind.Reference links

Related Pages should be linked
One more way to work on SEO is inserting related links on other pages. Reference links can connect different pages and the user can easily connect to the page, he wants to visit. Thus number of clicks on your website will be automatically increased.

  • 28
    Aug 14
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10 Powerful Reasons to include Visual Content on your Website

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Colorful pictures are always impressive and attract the reader towards content. Since childhood we love to learn things in a visual way. Visual content helps in connecting people to the topic as it looks like. It promotes deeper thinking; this is reason it attracts more leads, readers and customers. Read on to know how visual content can help your website.

Orca- Visual Content

Here we have listed some results of the survey that can help you in understanding better:
1. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.
2. 40% of people will respond better to visual information than plain text
3. 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company
4. Posts with videos attract 3 times more inbound links than plain text posts.
5. 37% of Pinterest account holders log in a few times every week; 28% said they log in a few times a month; 15% log in once daily; 10% log in numerous times a day
6. 98% of people surveyed with a Pinterest account said they also have a Facebook and/or Twitter account
7. 85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females
8. 700 YouTube videos are shared on Twitter every minute.
9. 25 million smartphone users stream 4 hours of mobile video per month. 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day.
10. Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers.

Thus, it is very clear from the above figures that trend of adding visual content will continue to grow in the coming years. So, if you are promoting your business through your website, then don’t forget to add the relevant visual content, as it can really matter a lot.

  • 08
    Jun 14
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Five things that should not be posted on Face book

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One of the best platforms for social networking is Face book. Updating status, posting photos has kept engaged people of all the age and gender.  People love to share with their friends all about themselves, so they can remain connected with their near and dear ones. Most of the big and small companies all over the world use this networking platform for promotion of their business. We post tons of intimate details about our lives that we normally wouldn’t share with anyone. But, we actually don’t know that this useful network can be harmful to some extent too.

24-27 State of the Net 06-10.indd

We never know who’s really looking at our information on face book.  Our friend’s account and even our own can be hacked anytime. So to be on the safer side, there is some information that you should never post on Face book. Read on to know in detail that what things we should not post on face book or other social net working sites.

 1.    Birth Dates of you and your family members
“Happy birthday” wish from friends is loved by all. It makes us feel all warm inside knowing that people remembered and cared enough to write us a short note on our special day. When we list our birthday. The problem is when you list your birthday you are providing identity thieves with one of the 3 or 4 pieces of personal information that is needed to steal your identity. It’s best to not list the date at all, but if you must, at least leave out the year. Your real friends should know this info anyway.

2.    Relationship Status
Disclosing your relationship in public on Face book is not good from a number of points of view. Stalkers would love to know that you just became newly single. If by chance you change your status to “single” it gives them the green light they were looking for to resume stalking now that you’re back on the market. They would try to communicate more often with you. Leaving this blank on your profile can be the best part.

3.    Current place
Adding location that on your fb account can be dangerous in some cases. As it will help people to know that where you are all around the day. Besides this if you have told everyone that you are going for family vacations which mean that no one is in the house, and then thieves get a chance to plan a trip to your home. Once you are back from the vacations then you can upload all the vacation pictures.

4.    Never tag your Kids in the pictures you are posting
People love to post pics of their kids on face book, but actually this is not a good practice. We always like to keep or kids safe and for this we can do anything. Without even giving it a second thought, most people post hundreds of tagged pictures and videos of their kids to Face book.

Mostly people post their kids pictures and tag them and their friends, siblings, and other relatives. Predators could use this kind of information to lure your child. To build trust and convince they could use your child’s name and the names of their relatives. Kids are innocent and they really can’t judge them that they are strangers. They build a rapport with your child by telling them the names of their relatives.

5.    Home Address
Never post your residential address on face book, as thieves get a chance for their work and through this they can easily approach you.

  • 04
    Feb 14
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Benefits of Responsive Design

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Responsive Web Design necessary for all types of businesses! You might have read this before or this is something new for you. If you are really not aware of this then do take it seriously, as if you don’t have a responsive website then you are in danger of going out of business in the future. For those who follow online marketing strategies for their businesses, responsive website is a must. But, if your business is not dependent on website then you don’t need to care about this. Read on to know in detail why it is becoming a popular day by day.

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• Responsive web design adjusts gracefully to fit on all devices including desktop, tablet, and Smartphone browsers. Compatibility on all browsers is a great advantage, as before this watching a website on smart phone was not easy, we could see a tiny version only. These designs are fluid that is the content can freely move across all devices. Even the images and grids are also fluid. Content automatically fits in the allotted space like the liquid.

• No scrolling or re sizing is required if your website is responsive. Consumers can easily access websites from any device. Responsive web design cuts short the time of making other websites which could suit other devices, thus it saves your time too. Maintaining different websites is a little difficult task, than handling a single one. The cost to make these designs is more than the other conventional websites, this is true,. So be prepared to spend a little more bugs to get this advantage.

• Making updates is much easier on these websites. Website is updated on all devices, whenever you update it. You don’t need to put any extra efforts for that. Everything is displayed clearly. You are allowed to set the width of embedded images and videos. Responsive web design increases visibility in search engines. You can focus more on developing strategies, as you need to mange only single website. Through a single link you can track conversion paths, user journeys, funnels and re directions.

• In localized search results responsive websites perform better. I think this is all enough to make someone crazy for these designs.

  • 01
    Jan 14
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Web Design Trends Expected in 2014

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With the commencing of New Year comes the hope of looking for new things. We are always excited to know that what 2014 has in its store for changing the World Wide Web. Some of the trends spotted in last year may be followed this year too. Web Designers and business owners want to remain updated with all the latest trends, so that they can reach the pinnacle they are looking for. Read on to know in detail about the trends you can follow in the coming year.

01-Orca-webdesign-trends-2014

• Minimalism design
Best usability practices are one of the criteria which would be followed this year too. Cluttering would be avoided and designs would be kept simple or plain. Useless information that is not needed would not be added. Accommodating the needs of customers would be payed heed. Without having excessive design elements the message would be conveyed.

• Responsive Layouts
Responsive web design to match all forms of digital media would be carried out in 2014 too. No need of creating another websites for mobile devices. A single code can run perfectly on all environments and at a variety of screen resolutions the content can be rendered easily. Responsive web designs are fluid and no scrolling or recycling is required. It saves the time and money too.

• Videos would replace the text
Watching anything is easier than talking out time to read it. To facilitate users more videos and less text would be added. Videos can help in explaining things better. Videos can be shared easily and produced easily on websites. Technical communication becomes easier through videos.

• Use of One or Two Colors
Simple color schemes would be used in websites in 2014. One or two colors would be used while designing the website so that it looks simple and easy for the users. Black and white colors would be replaced by blue and other colors. Unique designs would be produced with a simpler look.

• Content In short bursts
Instead of long narratives content would be putted in short bursts. Simplified content is expected to dominate in the coming websites.

• Long Scrolling pattern
Long scrolling websites with content organized in a much simpler way are expected to appear again this year. Layout would be changing throughout so this would be not at all boring.

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Orca Web Technologies  is a Belgium based Web Company having its Corporate Office in Bruges, Belgium and its development center in Jaipur, India.

 

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