Tag Archives: internet

  • 20
    Dec 14
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Easy Internet Marketing Tips

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Internet covers major part of the world and most of us have heard the word Internet marketing. Some people think that it is all about selling products online. Some think that it for company or brand. But it is all about helping customers with solutions. Marketers, buyers, sellers, etc are the different group of people of this market. Growth potential I for any type of business is unlimited in this field. So, owners should take care of different tips that can help them. Here we have discussed few easy tips that can help you a lot in this field.

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Blog
Blog is the best and easiest way of marketing is making a blog for your business whether it’s small or big. “By blogging at least twice a week, you significantly increase your website’s ability to be found on search engines” This is revealed through surveys and it surely has a positive impact on SEO. The fresh and unique content added through blogs helps in communicating with the clients and it keeps them engaged too! Guest blogging is also one of the ways which is becoming popular day by day.

Business page on Facebook
Facebook is no doubt one of the most common and trusted platform which most of the people use for their business promotion. This can be easily done and helps your clients in remaining connected with you all the time. Managing a facebook page is not at all a difficult task and you can inform your clients about the latest happenings also. Facebook campaign can also speed up the process in a number of ways.

Email Reminders
Email marketing is another way of engaging customers. Through this little effort you can tell your clients about the latest deeds you are offering. If you are offering any time-limited deals or offers and you want that maximum clients should take benefit of this then email marketing can be the best way.

Webinars, press releases, instagram are the other ways that can help you a lot!

  • 12
    Sep 14
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Google Vs Yahoo

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Google Vs Yahoo, battle between world’s most popular social media search engines is in air from times. Two of the world’s largest internet companies are always competing to provide the best search results for users. 1 Billion Active users are registered every month on Google, while 800 Million users are counted for Yahoo. Google counts ca. 12 Billion queries monthly and Yahoo only 3 Billion, In the USA. Although both the search engines have their own utility, but users love to know about every title and battle related to these competitors.

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Google and Yahoo are users favorite search engines and most of website owners try their best to get first position on the SERP of these engines. But, there are some basic differences, just check them.

Indexing
Indexing is a process which is followed on every page of the website by different search engines. Only those pages appear on the SERP which undergo this process. Visitors won’t be able to see your site and you will be lost somewhere behind. To be indexed, website owners need to ping each search engine web directory. The comparison for indexing speed of Google and Yahoo resulted in figures that conclude that indexing speed of Google is faster than Yahoo.

Simplicity in Design and Speed Access
Design and speed at which the user gets the result matters a lot! Complicated designs with quite complex views are not liked by all types of people and simple style is always the priority. Everyone needs quick results, so here Google is again the winner. Users have speed access here and they don’t have to wait for the search results being displayed. Yahoo in comparison to Google looks more complicated. In addition, a longer access time is also often expressed by the visitors.

Relevant information
Most of the users look for websites which can give them relevant information about their topic. It should have quality content that can serve the purpose. Website that only contains a collection of ads and keywords is typically less noticed by the user. Sophisticated algorithms of Google help it in selecting the best content which is full of information. Yahoo lags behind Goggle in this case.

In case of relevance of the search results, Google is much superior to Yahoo or even the other search engines.

  • 25
    Jun 14
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Why your business should hop on the mobile bandwagon

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“Mobile Internet will overtake desktop Internet usage” this prediction has been made from the Mobile Marketing Statistics for 2013. This drastic change in the way users consume information online would bring a change in the world of technology to certain extent.  To keep your business growing you need to remain updated. The best solution is to make sure that your business’s website is optimized for both computer and mobile access. Read on to know in detail why your business should hop on the mobile bandwagon.

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Mobile devices have become everyone’s choice
More than 5,000 US adult Smartphone Internet users showed that 77 percent of users visit search engine websites using smart phones this was reported from the study conducted by Ipsos OTX across. People find it easy to search the web on Smartphone instead of opening their pc.  So, it’s almost necessary to design a website which is user friendly that is can be easily viewed on mobile and other gadgets.

For the ease of users
It is difficult to use the desktop versions of websites on Smartphone’s, as viewing particular icons is very difficult in this case. Users have to zoom in and out to view the content, making the experience tedious. According to a study conducted by Google 61percent of mobile users are more likely to leave a site if it is not mobile-friendly. Easy navigation which is crucial for gaining and retaining customers is all possible with mobile friendly websites.

Cost-effective
Designing and developing a mobile friendly website is much cheap in terms of cost than desktop websites. Regular desktop screens are much bigger than mobile screens that mean in case of mobile friendly sites there is only room for the necessities. Creating an app is possible, but it’s much more cost-effective to implement a scalable website.

Ease of access
Every user today has an “on-the go” attitude about searching. They look for those options where less time is consumed.  An Internet user wants easy and quick access to know everything about your business like about the services you provide, hours of operation, and other contact details.

Rankings on Search engines
Search engines like Google, Yahoo! and Bing, rank mobile-optimized businesses higher than their competition. Mobile-friendly websites are known for their good SEO, which results in more consumer exposure and ultimately in a higher listing. So, to be on the top of the Google Search Engine rankings, you must give it a chance.

ECommerce Transaction
Making eCommerce transactions is much easier in case of mobile-optimized site in comparison to other web sites. After implementing a mobile-friendly design you can see the result in significant sales increase. Users are less likely to look elsewhere if your website allows them to make direct transactions instantly through their mobile phones.

Above discussion clearly indicates that if you really want to increase traffic on your website, boost up your search engine rankings, or in all want to serve your customer in a better way, then you should move your business website to the land of mobile.

  • 01
    May 14
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Use of Multimedia on Web Pages

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Video, audio, animation and interactive games all fall under the category of Multimedia. Internet was strictly text based in the beginning, but now the modern web trend is a combination of multimedia and text. Multimedia media elements enrich the web designs that help in attracting the visitors. This is not at all affected by the browser, that user is using. With advancement and development of technology a number of attractive graphics have made their way in the web world. These appealing images and videos can entice the visitors and ultimately it raises the Google ranking of the page. Read on to know how different multimedia elements can help you.
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Informative Images
Previously images were considered for decoration, but now in multimedia web designs their role is very important. Through these photos the web creators are trying to reflect the idea behind the design. It is now presented in the form of galleries and slide show that can engage the visitor for a long time. It is advised, that a descriptive HTML code like a title should be embedded, if the creator is using the photos as multimedia objects.

Embedded Video Footage
Another way of using multimedia in a Web design is through adding videos. These are really helpful for the visitors who don’t have time to read the content and just want to look to the actual procedure in short. Besides this it can be very useful for people who are not literate. They can see the presentation and easily understand the idea behind it. These videos are usually an array of footage that help’s in fulfilling website’s mission.

Sound
Web design project can be influenced by adding sound effects. Short or long sound clips can be incorporated in the design according to what is needed there. In the form of recorded speech the necessary information can be delivered to the website visitors. If you are thinking to add in multimedia of this type into your web design, then don’t forget to embed descriptions within your HTML code and consider linking to a transcript.

Animated Information
Multimedia elements like flash objects are also used by web creators now days. Featuring scalable, dynamic and media-rich content are the advantages of adding Flash animations in the web design. Information is presented in an entertaining way and the user will definitely love it. It is advised that an alternative animation file type should also be included, so that if the browser is unable to load, still the visitor can view in the event that your Flash animation.

  • 15
    Mar 14
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Blog Is an Important Business Branding tool

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Blog or Web log is a publicly accessible personal journal, where an individual shares his experiences, feelings and thoughts. But, today scenario has changes a lot. Now, it has become a well known marketing strategy followed by all types of business owners to catch up with tough online competition. Powerful online presence is necessary for business growth; it leaves a great impact of your brand in local and international market. Read on to know in detail that why blogging is still important when you have a website too.

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Drives traffic to the business website
Having a business website is just not done! Traffic leading this site is very important. There should be some reasons that users should be attracted towards your website. Informative and relevant content uploaded on blogs helps in attracting the customers. It also motivates them to know more about the business through your website.

Building Good relationships with customers
Making sales is not the motto of any big or small company. For becoming a well-known brand in the market all look for establishing good relationship with the customers. Trust is the key of such long-term relationships, which is build when you work to satisfy customers. They can trust you when they know more about you. Blogging gives you a chance to endorse your services or products and also helps in promotion of the website.

Attracting new potential clients
Exiting customers are connected to your company through the blog. They can share their problems here and you can provide them solutions too. But, besides keeping good relationship with customer’s attaching new clients is also equally important. For which you need to show that how potential you are providing solutions and how much you are connected to them.

Helps with Search Engine Optimization
SEO is a proven way of increasing traffic towards website. Proper keywords and links that can help in good search engine rankings can be incorporated through blogs. Blog helps in optimizing web pages. Websites which are regularly updated through blogs are more relevant according to search engines like Google and Yahoo.

Builds Credibility
Social media has changed the internet world a lot. Number of companies rely on this and have abandoned blogging practically. But, it’s a mistake. Social media is a good platform which helps in promoting interaction and connecting with customers. But, it cannot help in building trust and credibility.

In the end Blog can be considered an ideal platform for generating business by building relationships. It can be recommended as a key element for branding.

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