Tag Archives: development

  • 12
    Sep 18
  • 0

Why should my website be mobile optimized?

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As we know that almost all the people across world are using mobile device. According to a survey, there are mobile phones more in number as compared to the human population. It is not a secret that everybody is using the smart phone and businesses have started to think about mobile users so that every mobile user can avail there services from phone itself. Surely, we know that a responsive website makes mobile surfing easy and simple. We need to think about why mobile optimization is must for your business?

Here are some reasons that why mobile optimization is needed:

1) Everyone is using mobile: we are living in a world where mobile has become the first priority for everyone. Today around 1.2 billion of people access the web from mobile phones. Incredibly 80% of the internet users are mobile devices users and almost all access are made through a mobile device.

2) Around half of the traffic on internet is by mobile users: this proves that over half of the traffic on internet is via mobile device. So if want to attract more customer then you need to be thinking mobile.

3) Mobile customers are buying more: it is a fact that mobile users spend more time on their mobile phone as compared to desktop because mobile is a hand-held device and anybody can use it anytime. According to the survey most of the purchases are made through mobile phone because mobile is available almost all people.

4) Screen is switched by mobile users: many people have habit to switch screen while they are surfing on internet. 90% people switch their screen from desktop to mobile as surfing from mobile is easy.

5) Mobile landing page needs a different strategy: according to some sources, mobile landing page must include minimal design, 5-word headlines, fast page loading speed.

6) Google also favors responsiveness of mobile: now Google has also started favoring mobile friendliness in the SERPs ranking. Those pages which are not mobile friendly have to face loss from the Google.

7) Most of the social media reference is made through mobile: as an unresponsive website gives you negative ranking to your website so your website must be mobile optimized.

A mobile friendly website makes your website more available to users, as they can access it easily from their mobile device. And mobile users are more in numbers

  • 10
    Sep 18
  • 0

SEO in 2018

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Similar to all other technologies, the field of SEO is also evolving and if our business is not taking the advantages of using new SEO strategies on our websites as well as blogs and social media, then definitely we are missing out a lot in terms of ranking our business in internet searches.

SEO is one of the most effective ways in order to ensure our customer find our business and buy our products and services. It is the constantly evolving technique that needs a good understanding as well as knowledge of latest improvements in the ranking schemes. Here we are sharing some SEO trends or changes that are impacting their work this year:

Content and Links: There is no secret that link building and quality content are the most important factors in SEO. Link building basically a process of getting links from other websites and nowadays content plays an important role in this process. Not every type of content will provide us the back links.

SEO in 2018 focuses on creating quality, valuable content that is engaging numerous visitors and likely to be linked to. In addition to this, we must get our content in front of right people by distributing it through the right channels.

Rank Brain and User Experience Signals: Rank Brain is also one of the most important factors in SEO along with content and link building. It may be difficult to optimize for the Rank Brain but that does not mean it is impossible.

We should make it clear to search engines and users what our content is about and why it is created and make it consistent. We must go for fresh content and use a natural quality language. User experience also matters a lot as when users interact with our business or organization via website, application, it helps in SEO ranking.

Voice Search: The concept of voice search has gained the mileage as it is more convenient for the users in order to speak with an assistant than to type. Its results are also faster. There are very some god reasons to want voice search data.

Optimizing for the voice search requires slightly different tactics from those for traditional SEO. It could also help us with better experience for those searching by voice.

Video Marketing: It is the great tool in SEO marketing this year. Ranking in the Google’s first page is the top priority in SEO and if we have pages with video are more likely to rank on the first page of Google Search Engines.

Mobile First Index: Mobile version of our websites is the starting point for what Google include in their index. It our site does not have the mobile friendly version, the desktop site can still be included in the index but it impact negatively on our site’s ranking.

  • 08
    Dec 14
  • 0

Role of Mock-up in Website Designing

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Planning for a new website is a little tricky task for anyone. A number of ideas may come in your mind for making that project successful. Designing, updating and redesigning is a long process which goes on and on. But, if you want to present the best to your client and mock up is a best way to do so. It is a stagnant presentation of the design that will reflect the idea behind the new design. In short it will give an overview of how the new design will look.

website-mockups

Mock-ups in website designing is a wonderful way of giving an idea of design to the client. Before moving to other process of development or adding graphics etc, you can get an approval from customer that whether he is satisfied with the design of the website or not. It is the very first stage of website designing and depending upon the clients requirements you can go ahead. What to include and what to exclude you can easily decide at this former stage, managing things becomes much easier. A little description of popup windows, rolled menus, etc can help you in understanding things from client’s point of view.

It’s a collection of fake windows that will include a description of the controls involved. It is not at all going to reveal any code, just simple display of the workflow will do. Only links, text and pictures are included so that the viewer can get an idea that how the design will look like. Or if he is not interested in the design then you can present things in a different way. Or if he is interested in making changes then you can work accordingly. In best terms, for project manager it is the best way to start conversation with the client.

Above all customer satisfaction is the main motto of every web designer and mock-ups can surely help to some extent in achieving that.

  • 08
    Apr 14
  • 0

Things to Consider Before Choosing Web Design Agency

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Every small or big company wants a have an online footprint in this high tech world. Web site is the front face of the company so it should be always well structured, user-friendly and appealing. It showcases the reputation and skills of any company. Attracting visitors and turning them into clients is basically the motto of designing a website. For this you need to rely on the services of professional and reputed IT design and development companies, which can really help in turning your ideas into reality. So, if you are looking for a best Web design agency, then here are a few suggestions that you should keep in mind.Web-design-services1

Experience and Skills
Experience in the business area is one of the important aspects that everyone should look for. And next comes the technical and marketing skills. Experienced and reputed companies will always have skilled professionals in every field whether it’s SEO, content, designing or development. To check out all this have a look at company’s portfolio. Websites listed here can help in exploring their creativity and in the mean time it could also help in judging that whether it is the right fit for you or not. Reading testimonials can also help in knowing that what they have served their clients.

Understanding Specifications
Professional agencies always consider the needs and specifications of clients. They cannot tailor the expected services, until and unless they pay heed to your demands. For this prompt and effective communication is very necessary. You can analyze this through different meetings before making any decision. At last having everything completed on time is very important.

Make sure that you are not cheated
Being skeptic is not an issue, in today’s world. As you are surrounded by a variety of people and you never know who is going to cheat you. So don’t leave any room for anyone, try all the parameters to verify that you are building a relationship with a genuine person. Calling up the references they have listed can help in solving many queries. Besides this you can also read their reviews on Google +, Twitter, face book and other social networking sites.

Another way of manipulating things can be asking the right questions. Ask them about their experience with the similar projects, can they work on your budget and provide you the value for money. How they respond to your inquires can help in judging how effective they are in communication. Client interaction procedures and company policies should be read properly.

In the end a good branding agency better understands the problems, have a well defined process, have a good reputation in the market and can serve you according to your budget.

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ORCA

Orca Web Technologies  is a Belgium based Web Company having its Corporate Office in Bruges, Belgium and its development center in Jaipur, India.

 

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