Tag Archives: website

  • 16
    Aug 14
  • 0

How to grow your business from Now to Wow.

Tags : 

Taking the business to the next level is the dilemma of every small and big company. All those who have just started their online business, wish to take it to the highest potential in a short span. And for this they are ready to put all the efforts they can. This post includes different steps that can really help you in growing your business from now to wow.

Orca - grow-your-business-online-

  • Start by setting a website on your own domain.
  • Google Analytic accounts linked to the website should be set up
  • Check twice that every Blog page is easily readable.
  • Don’t leave any account, sign up each one of them like Facebook Page, Google+, Twitter, LinkedIn, Instagram and Pinterest
  • All these accounts should be properly filled with the required professional and personal details. Cover pages and profile pages should have necessary branded imagery.
  • Solo entrepreneurs should use their own photo and name while creating their Twitter account.
  • On these accounts follow other people, who are from the same industry, some of them will follow you back.
  • Mail-chimp account list should be created and a sign up form should be embedded to this list onto your website.
  • WordPress site should have 5-10 categories, so that blog posts can be assigned in them. Try to assign a post in a single category.
  • Posting of Blog posts should be well planned.
  • Work on Key word phrases as they can really help you in taking your website on the top in Google search engine rankings.
  • Try to add new and unique content and post them regularly.
  • Every published post should be shared with friends and followers through facebook, Twitter, LinkedIn and Google+. Ask your friends to share that post. Social media sites can help to a large extent.
  • 11
    Aug 14
  • 0

Why you need a website, even if your customers are not online?

Tags : 

This question arises in the minds of all the people running Local businesses. Web presence or professional-looking site, all this makes no sense for them. Some people find it as un-necessary expenditure and wastage of time too. Even if you own a small business with one or two employees and are not at all interested in selling things online, then also you need a website. Read on to know in detail that why you should have a website?

why_you_have_a_website

“81% of consumers go online before heading out to the store” These figures were calculated to make out that, whether online presence is really necessary for small businesses. And it concluded that before getting in touch with any supplier or any company, most of the clients or buyers will search them online. Everyone is online! Now a day’s most of the people are using smart phones and they use the power of internet to know about the local businesses. Might be possible that are not at all interested in buying online, but to know about your products or services, they might look for you online. Or they can also search your address here.

People try to find you through search engines, they type your name and try to find your address or contact number.  But, if you are not online then they can’t get the details of what they want.  Advertising becomes easier, through your online presence.  Customers can get detail knowledge of products and services you are offering.

Your website will never sleep, I mean when you are resting at home or are out of town, due to some reasons, still your customers can get in touch with you through your website. People can loop up directions, know about your opening hours, send messages, ask FAQs and browse details of the latest special offers, when you are not there to tell them. Besides this it is quite possible that your competitors might be online, to be in the race, you need to track them too.

A website will definitely increase your sales. It’s a platform where you can display your products and promote special offers too. Customers can know about the quality services you are giving and they can compare them with market price too. You can give answers to you customers too. A good content strategy can be beneficial in building a strong professional image.

Web site is the face of the company; it reflects the image behind and besides this it helps you in making money and saves your time too!!

  • 05
    Aug 14
  • 0

Things about your business, which can be promoted through official blogs.

Tags : 

Web blog or Blog posts are usually a series of regular entries created by blogger. Blog software can be easily used by anyone who has a good knowledge of web. You just have to link to resources, write your thoughts and post them. Business communities are continuously using bogs for official purposes. Blogs is an effective way of sharing about company’s expertise, building additional web traffic, and connecting with potential customers. Read on to know in detail about them.

blogging-for-business1

Blog one of the most valuable tools for sharing timely and relevant information with customers that keeps them connected with you. It serves like a direct communication channel. Blog works like a fuel for SEO. Valuable content is of prime importance for search engines and will reward you for it.Face book, Twitter, LinkedIn, email newsletters, e-books, etc all are benefited by posting blog posts.

Blogging gives a voice to your company. It is a platform where you can talk about your services, new products, and share company initiatives beyond your website or comment on timely news topics or market trends. You can share your expertise here. Your customers can also leave comments or the suggestions about your services, which can help in the betterment. You can shine your brand personality through continuous efforts here.

Two-way conversation with customers, prospects and industry peers is created once you maintain a blog. Feedback, comments, interaction all this helps you in being focused on content marketing strategy. Small businesses get a chance to share their knowledge and expertise with a larger audience. Free PR is created through blogging. You try to remain as leader instead of being a follower.

  • 22
    Jul 14
  • 0

Website Redesigning: Reasons to Do it today

Tags : 

Now a day’s most of the people look at the Website, before starting a deal with anyone. Whether it’s a small or a very big company, all know very well that maintaining a website is very necessary for growing their business. Besides, this maintaining a good and updated website is also becoming very necessary. It may require good deal of consideration, time, and potential capital, for doing all this, but the upside is enormous.

redesigning

Redesigning doesn’t mean that you need to change every single one of your branding and graphic design elements. It would involve some functional modifications that are involved in smooth functioning and can also help you in attending marketing goals. Read on to know in detail about the reasons, why you should go for it.

Output is not up to the mark
You find your website functional, gorgeous, and pixel-perfect, but still you are not getting the results you are expecting. Examine conversion rates of your site — visitor-to-lead and lead-to-customer typically being the most important — this can give make everything clear that what needs to be adjusted on it.

You want a responsive website
Usage of mobile web is growing by leaps and bounds, so to facilitate your clients, you need to make sure your website can be viewed on all types of devices, like desktops, laptops, tablets, and smart phones. Mobile friendly website can help you in reaching larger audience.

You want to incorporate Social media
Featuring social media through your web site is very important; you remain connected with a large number of people through this. Users can easily share, tweet, or pin your content through these social sharing tools.

Adding new functionality
If you want to add a blog, forums, e-commerce, or other major features or tools to your website, a redesign is probably in order. That way you can ensure that everything flows seamlessly throughout the website, and it won’t look like the new feature was just tacked on as an afterthought.

To keep it up-to-date
The web world is always changing, and web technology that was cool and cutting-edge a few years ago may be out-of-date today. You can take advantage of the latest technology that web-savvy users expect through this re-designed website.

  • 15
    Mar 14
  • 0

Blog Is an Important Business Branding tool

Tags : 

Blog or Web log is a publicly accessible personal journal, where an individual shares his experiences, feelings and thoughts. But, today scenario has changes a lot. Now, it has become a well known marketing strategy followed by all types of business owners to catch up with tough online competition. Powerful online presence is necessary for business growth; it leaves a great impact of your brand in local and international market. Read on to know in detail that why blogging is still important when you have a website too.

04-Orca-Business-Blogging 2

Drives traffic to the business website
Having a business website is just not done! Traffic leading this site is very important. There should be some reasons that users should be attracted towards your website. Informative and relevant content uploaded on blogs helps in attracting the customers. It also motivates them to know more about the business through your website.

Building Good relationships with customers
Making sales is not the motto of any big or small company. For becoming a well-known brand in the market all look for establishing good relationship with the customers. Trust is the key of such long-term relationships, which is build when you work to satisfy customers. They can trust you when they know more about you. Blogging gives you a chance to endorse your services or products and also helps in promotion of the website.

Attracting new potential clients
Exiting customers are connected to your company through the blog. They can share their problems here and you can provide them solutions too. But, besides keeping good relationship with customer’s attaching new clients is also equally important. For which you need to show that how potential you are providing solutions and how much you are connected to them.

Helps with Search Engine Optimization
SEO is a proven way of increasing traffic towards website. Proper keywords and links that can help in good search engine rankings can be incorporated through blogs. Blog helps in optimizing web pages. Websites which are regularly updated through blogs are more relevant according to search engines like Google and Yahoo.

Builds Credibility
Social media has changed the internet world a lot. Number of companies rely on this and have abandoned blogging practically. But, it’s a mistake. Social media is a good platform which helps in promoting interaction and connecting with customers. But, it cannot help in building trust and credibility.

In the end Blog can be considered an ideal platform for generating business by building relationships. It can be recommended as a key element for branding.

  • 04
    Feb 14
  • 0

Benefits of Responsive Design

Tags : 

Responsive Web Design necessary for all types of businesses! You might have read this before or this is something new for you. If you are really not aware of this then do take it seriously, as if you don’t have a responsive website then you are in danger of going out of business in the future. For those who follow online marketing strategies for their businesses, responsive website is a must. But, if your business is not dependent on website then you don’t need to care about this. Read on to know in detail why it is becoming a popular day by day.

03-Orca-Responsive-Web-Design 1

• Responsive web design adjusts gracefully to fit on all devices including desktop, tablet, and Smartphone browsers. Compatibility on all browsers is a great advantage, as before this watching a website on smart phone was not easy, we could see a tiny version only. These designs are fluid that is the content can freely move across all devices. Even the images and grids are also fluid. Content automatically fits in the allotted space like the liquid.

• No scrolling or re sizing is required if your website is responsive. Consumers can easily access websites from any device. Responsive web design cuts short the time of making other websites which could suit other devices, thus it saves your time too. Maintaining different websites is a little difficult task, than handling a single one. The cost to make these designs is more than the other conventional websites, this is true,. So be prepared to spend a little more bugs to get this advantage.

• Making updates is much easier on these websites. Website is updated on all devices, whenever you update it. You don’t need to put any extra efforts for that. Everything is displayed clearly. You are allowed to set the width of embedded images and videos. Responsive web design increases visibility in search engines. You can focus more on developing strategies, as you need to mange only single website. Through a single link you can track conversion paths, user journeys, funnels and re directions.

• In localized search results responsive websites perform better. I think this is all enough to make someone crazy for these designs.

  • 01
    Jan 14
  • 0

Web Design Trends Expected in 2014

Tags : 

With the commencing of New Year comes the hope of looking for new things. We are always excited to know that what 2014 has in its store for changing the World Wide Web. Some of the trends spotted in last year may be followed this year too. Web Designers and business owners want to remain updated with all the latest trends, so that they can reach the pinnacle they are looking for. Read on to know in detail about the trends you can follow in the coming year.

01-Orca-webdesign-trends-2014

• Minimalism design
Best usability practices are one of the criteria which would be followed this year too. Cluttering would be avoided and designs would be kept simple or plain. Useless information that is not needed would not be added. Accommodating the needs of customers would be payed heed. Without having excessive design elements the message would be conveyed.

• Responsive Layouts
Responsive web design to match all forms of digital media would be carried out in 2014 too. No need of creating another websites for mobile devices. A single code can run perfectly on all environments and at a variety of screen resolutions the content can be rendered easily. Responsive web designs are fluid and no scrolling or recycling is required. It saves the time and money too.

• Videos would replace the text
Watching anything is easier than talking out time to read it. To facilitate users more videos and less text would be added. Videos can help in explaining things better. Videos can be shared easily and produced easily on websites. Technical communication becomes easier through videos.

• Use of One or Two Colors
Simple color schemes would be used in websites in 2014. One or two colors would be used while designing the website so that it looks simple and easy for the users. Black and white colors would be replaced by blue and other colors. Unique designs would be produced with a simpler look.

• Content In short bursts
Instead of long narratives content would be putted in short bursts. Simplified content is expected to dominate in the coming websites.

• Long Scrolling pattern
Long scrolling websites with content organized in a much simpler way are expected to appear again this year. Layout would be changing throughout so this would be not at all boring.

Newer posts→

Recent Post

how-to-manage-your-instagram-presence-for-your-business

How to manage Instagram Presence of your Business

September 7, 2023

How to Handle Your Client’s Revision Request Like Pro

December 30, 2018

Designing a Marketing E-Book Cover

December 27, 2018

Surrealism in Graphic Designing

December 24, 2018

ORCA

Orca Web Technologies  is a Belgium based Web Company having its Corporate Office in Bruges, Belgium and its development center in Jaipur, India.

 

Recent Post

how-to-manage-your-instagram-presence-for-your-business

How to manage Instagram Presence of your Business

September 7, 2023

How to Handle Your Client’s Revision Request Like Pro

December 30, 2018

Designing a Marketing E-Book Cover

December 27, 2018

Quick Link

Contact Info

161/32, Kumbha Marg, Pratap Nagar, Sanganer 302017 Jaipur, Rajasthan

+91 9928 994 332

info@owt-india.com

http://www.owt-india.com