Category Archives: Blogging

  • 06
    Dec 18
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Move Ahead with these Design Trends in Digital Marketing

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As the platitude goes, “Everything old turns out to be new again”.2018 has seen an unequivocal move in designs, setting priority for the years to come. Graphic Designing patterns from the past are becoming the dominant focal point with another, new and current contort added to them. Maybe a couple of the significant patterns incorporate exploring the 3-dimensional domain, rich photography and energetic shading palettes. We are currently at an intriguing turn-point for plan, and we are anticipating testing more in this space. Here are the few best plan patterns you can fuse in your marketing strategy and connect with India’s next billion web clients.

Gradient or Color Transitions

Grading or color transitions, which were at that point of rage till late 2007, made an enormous rebound when Instagram redesigned its logo with an angle foundation. This pattern has been on the ascent from that point forward. Gradient Transitions have different and modern applications that are lively, smooth and adaptable to level plan style. This pattern will keep on broadening in its own imaginative symbol, with the utilization of splendid and clear hues in a blend of surfaces.

Responsive logos

With the expansion in the quantity of clients getting to the Internet through their cell phones, planning your Web Assets With A Mobile-First Approach is all the more a need than an extravagance. Responsive structure is one which adjusts to all screen sizes. Be that as it may, since the logo of an organization is one of the littlest components on the screen, making a portable responsive logo without losing the perceivability of every one of its components is one of the principle challenges looked by designers. The clever answer for this lies in making forms of logos for various screens. Logos have turned out to be versatile, with various adaptations for mobiles, tablets and work area gadgets.

Retro Modern Illustrations

Retro current illustrations have made an immense rebound in 2018 with liberal use of the 80’s and 90’s shading palette. From lovely pastels to electric shades, age-old visuals have taken a cutting edge course with a semi-level structure. Today, a ton of brand pioneers and powerful identities have a place with the age of the 80’s and the 90’s. Furthermore, these ages likewise shape a huge pool of key target groups of onlookers, making this pattern a simple method to trigger sentimentality and make Engaging Posts That Boost Social Engagement.

Inventive Typography

Typography for the computerized space is more than frequently an augmentation of its print partner. This pattern has quite recently gotten greater, bolder and better! The main impediment to your typography style is your creative energy. In opposition to prevalent thinking, typography is never observed as a tiny piece of the plan, yet a type of structure itself, combined with a masterful wind. While normal sans serifs text styles stay as in vogue as ever, you can likewise get innovative with planner, masterful and hand-made textual styles.

  • 03
    Dec 18
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Shift in Display of Advertising

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Brands have their presence because of branding and advertisement displayed on various platforms but currently they are making their shift from traditional advertising to You Tube Ads. There is nothing to surprise for, why marketers have opted for You Tube ads, attaining the funnel objectives like brand awareness and recognition. But, with the introduction of custom intent audience for better targeting by You Tube, brands and organization can reach their potential customers more often who are on their verge of making important decisions.

Benefits from Custom Intent Audiences

Custom intent audiences are far different from market audiences as custom intent audience help in tailoring their market groups with the video they are promoting or the services they are providing. Higher return and investment is attained with the presence of such concise target audience. According to Google, the approach was built keeping in mind the advertising performance for the service providers, bringing more opportunities with more effective results. Supporting the market strategy and getting target group within and outside of reach, works with the high purchase of intent keywords to drive more relevant traffic to videos.

Example will be best way for describing the entire process. Consider you have one of the leading providers of shock-proof wires and cables. You are aiming at promoting and displaying your new line of waterproof and shockproof cables to the market. Through traditional in-market the option of audience targeting are different, one can reach a generic set of audience that covers industries, factories and other B2B organizations who are closest to organizations target group. But with the custom intent audiences, one has the option of targeting on a deeper level with high intent keywords.

Reaching with the users becomes easy, brand presentation becomes specific, beating the competition with the specific set keywords with the type of product offered in the video.

Creation of Custom Intent Audience

Finding out the audience in the market is a tough job but with custom intent audience one can bet for best result. Getting target audience for marketing with the relevant video content. To reach out go to the audience targeting window and scroll down, you will find “new custom intent audience” option right below the in-market audience targeting options. Once you click on it, you can modify and gather your audience on the basis of high-performing keywords that align with the services offered in the video.

Other benefits brand gets is receiving similar queries in Google search, targeting the audience. Further, brands and organization can select few purchase intent keywords, one can also choose from other recommended keywords that are suggested based on organizations targeting.

Introduction of these new technologies and ideas made the working of organization much easier and consumers reaching out organization are another milestone in the online working.

  • 03
    Dec 18
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Avoiding Social Media Crisis

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What is a social media crisis? A social media crisis is an issue that arises in or is an amplified by social media and results in negative mainstream media coverage, a change in business process or financial loss. In simpler terms, an issue that is aroused due to media and the leading toe negative impact on the society, a process of business or may cause financial loss.

What is the reason behind this social media crisis? Lack of planning and preparedness – companies present themselves in social media platforms without preparing for the threat of a future social media crisis. The best solution is following the hierarchy and needs that are far mentioned below by the authors.

Currently, social media crisis are on the rise 76 percentile but these can be avoided with proper planning and internal investment by companies. So learn these social business hierarchies of needs to land the company solidly in social media platforms.

  1. Enlightenment – Prepare for and sew real-time market response to business processes and business planning. Make decisions based on real-time business such as customer ratings and reviews. Use real-time customer engagement by empowering employees through a holistic model and using real-time social data & insights to make key business decisions.
  2. Enablement – A support and flexibility to the employees will make them prosper and reach their goals. Trust them to use their own initiatives and encourage them to stay connected and to learn from each other. For reporting purpose to give the employees templates to measure and record social media results.
  3. Formation – Across the whole company co-ordinate social media efforts for best results. Form Centre of Excellence to serve the whole organization in terms of education, measurement and tool deployment.
  4. Safety – To respond the possible crisis organize a team and process to deal with it in future. A team monitoring and responding to the social conversation around the clock will be best. Training the team to deal with internal ‘fire drills’ and create a company-wide process for responding to customers in real time.
  5. Foundation – For social business building a strong foundation will be a good start and defining clear business objectives for using social media. Developing policies and protecting both employees and customers in relation to social media crises. Using social media tools to provide basic training to empower employees.
  • 01
    Dec 18
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SEO Copywriting Tips

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Connections are built with communication and writing is one mode that helps in communication. Writing has evolved and it sets a base for all authentic indexing and website ranking on top. But if writing doesn’t have connections, simpler terminology and language formulation it becomes difficult for readers to understand and make sense. Tips are very helpful when writing content for an SEO article or blog writing.

So here are the few helpful tips for SEO copywriting, to enhance and improve SEO content writing.

  1. Write for humans and optimize for robots – a Few years back SEO was an unknown word and SEO content was not even read. Search engines like Google prefer natural content to obvious SEO stuff. For great ranking, your content needs to be great and authentic. So always focus on flesh and bone target audience but help robots to find your content.
  2. Forget about keyword density – One of the SEO myths is a density of keywords but there is nothing to indicate that Google favors a certain density over another. It’s important to use relevant keywords in your copy and add in the article naturally. Cramming keywords may lead to harm when added in the article
  3. Use related keywords, synonyms, and grammatical variations – Many search engines and Google use Latent Semantic Indexing (LSI) to match the results to the intentions of the person performing the search. In order to make content relevant and easy synonyms, related keywords and grammatical variations should be used without stuffing the actual keyword into the copy.
  4. To find related Keywords use Google Tilde – When you performing a search you can add Google Tilde, a number of search results will come up with related keywords. AT the bottom of the page Google finds relevant keywords related to your query. To increase the relevance of your content use these keywords.
  5. Answer your Prospects’ Question – If your prospects have question-related to your product and services, they’ll probably search that question in Google. So try to write content that delivers credible answers and they’ll visit your website. Providing answers better than competitors will bind more & more readers.
  • 30
    Nov 18
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Different Aspects of Technical SEO

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We all know that SEO matters a lot in online businesses if we own a website and content is like the lifeblood of SEO but SEO is as important as the content but technical SEO refers to any SEO activities which do not include the content. It is the foundation of your website which gives our content the best chance to rank in the search engines through relevant keywords and phrases.

Technical SEO is the main reason for the search engines to crawl to our website and index the site. It can analyze the search engines techniques for accessing and crawling to our site.

Why Technical SEO is important? We are having a car with super sporty body with good fuel capacity but we cannot imagine the car without the good mechanics to run with as it will not be powerful. The same condition is with SEO. Only having the great content on the site is not sufficient enough if our website is not technically sound. Technical SEO should be combined with other SEO factors in order to make the SEO strategies successful.

Here, go through the few of the technical aspects of SEO:

Conducting technical SEO audit: Technical SEO audit is simply the process of finding out any issue which is acting as barrier for search engine to crawl to our site.  It also gives us the opportunity to know the possibilities for improving the site performance. In order to create a template of all the technical issues and then resolve it one by one.

Mobile optimization: It is must as today mobile users have increased to the great extent than desktop users. If our site is not mobile optimized, it is definitely a bad sign. The mobile traffic is more than the desktop traffic which means that mobile users are the ones who are visiting the site and making purchases.

Check the Robots.txt file: This file is something which would tell search engines those parts or pages of the site to be crawled and which not to be crawled. The crawled pages are those which are visible to the users and not crawling pages are those which are visible to site administrators.  The reason behind checking is that whether the entire website may have been blocked by the site owners.

Duplicate content: Google do not like the duplicate content but it can be found on both on site and off site. So we need to be careful in finding out both as if our website is having more number of duplicate content, then our site will be penalized by the search engines.

  • 29
    Nov 18
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Tips for SEO Friendly Images

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SEO friendly images are WordPress SEO  plugin which automatically updates all images with proper ALT and Title attributes for SEO purposes. If your images do not have ALT and TITLE already set, SEO Friendly Images will add them according to the options to set. Well explained the meaning of SEO Friendly images but to follow certain steps will be the perfect icing on a cake.

So, here are the tips for SEO friendly images that are Image Optimization when publishing the photos.

  1. Name your image file correctly – See the image accurately and depict what the image is and the keyword using it. Be sure to separate your keyword-focused name with hyphens and don’t abbreviate.
  2. Change your Image Resolution – Use the images with the highest resolution and keep in mind the space for the image and post in an article. A higher resolution will lead in longer loading time and always try to stick to the standard resolution for web an image is 72dpi.
  3. Utilize Captions – A context to a reader is necessary and that can be provided with captions. Relevant information can be added to the images and it can be used. In the overall content and also related images to feature keyword should be used.
  4. Add images to your XML sitemaps – For indexing the website pages Google uses sitemaps and they can also index the images on your site. It should make sure that your images get added to all XML sitemaps you are sending Google.
  5. Make your images responsive – Change the image size depending on what size screen the reader is on, whether that be a desktop or a smartphone. Just like how mobile-responsive sites are vital, responsive images are too.
  6. Create all the text that optimizes images – If the viewer can’t see the images on the screen, the alt text will take place of an image. When writing the alt text, describe exactly what’s happening in the picture using relevant keywords.
  7. Use the right image at the right place – An image ranks better for the optimized keyword when it is surrounded by related text. Add content that is relevant for images and adding the content that will not distract will be best.
  8. Switch up the type of image you use – There are multiple types of images files that can add your content and intrigue the reader- making your article more SEO friendly. Just be sure the images are not copyrighted.
  • 26
    Nov 18
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Interact with Users in their Language through Multilingual Website

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It is obvious that if we are running a small or medium business, we want to make it reach to the maximum people as much as possible and we can do this through our website. For this reason, our website should be able enough to attract more visitors with its unique appearance, amazing services and quality content. But there are also some other factors which are crucial to keep in mind while developing a website which is a “Multilingual Website”.

A multilingual wordpress site is sufficient enough to attract business from other countries and we can get it on the affordable budget.

Why Multilingual website: If we are running an online business, a multilingual website will be helpful in getting more clients. As we know that there is not only a country in the world where people are speaking only in one single language. There are multiple languages in the world and this site helps us in reaching this significant population of country. A multilingual website will be helpful in connecting our business with people speaking other languages and make them our clients.

Step 01: Choose wordpress: WordPress is open source software to build software and a prominent choice for building website. Today it possesses more than 25% of the web as it is more beneficial for most of the sites. So our first step towards building a multilingual website is to choose a wordpress.

Step 02: Make it multilingual by using WPML: WordPress allows us to build sites in one language and in order to run a multilingual website with wordpress; we will have to extend it with a plugin. We can go for WPML plugin which powers half million commercial wordpress sites of all kinds.

Step 03: Pick a design: This is the best part about building websites with wordpress. There are thousands of great themes to choose form in order to have a great looking site for a very reasonable budget.

Step 04: Find a Developer: There are multiple developers out there who are using WPML so it is easy to find a developer to help in building our own multilingual sites.

Step 05: Get translators for content: As Google Translation gives us the opportunity to translate anything free and instantly which is good in some cases but in order to read our publish content on the web; we need a real person as machine cannot write texts in a foreign language which will appear native.

  • 25
    Nov 18
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Trends of Top Mobile App Development 2018

Trends of Top Mobile App Development 2018

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2018 is about to end and just like previous few years was a great year for mobile app development. Every single day companies are realizing that app development is bringing consumer one step closer to their services. It has resulted in great investment and necessary too for better support & convenience.

This New Year mobile app development was one of the fastest growing niches and let us examines the new innovation entered in 2018 and accomplished tremendously.

Internet of Things – The IOT or Internet of Things introduced improved technology in recent years and there are more to come in the coming years. Many organizations from different background like Media, Entertainment, News are looking for the huge amount of un-structural data to get an insight and do business in the real world.

Increased Mobile Pages – Since the introduction of the AMP project by Google, the loading time and quality have improved in mobile phones. The speed of pages loading has increased and also Google announced/declared to provide isolated search index for the mobile web.

On-Demand Apps – The on-Demand apps are one of the popular apps right and they were earlier too, making life easier. A convenient source opened to be used by consumers and helped the users with little things that took much of their time. Like Facebook, Youtube, Instagram etc.

Mobile Payments – One of the widely used and helpful developments introduced in 2018. Though it was introduced way before the actual reports of usage came in 2018. These online payments were widely used in online payments in 2018. Customers didn’t have to carry credit cards just because of these apps.

Cloud-Based Apps – Mobile App Developers had designed apps with increased cloud technology. It made work easier and quicker to use data without impacting on your phone internal memory.

App Security – Security services have evolved and introduced more and more algorithms for better mobile safety. Data security is essential and it makes sure that personal data is not hacked by anyone. In the app development industry, in-built apps are making big difference.

  • 23
    Nov 18
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Benefits of Hybrid Application

Benefits of Hybrid Application

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Hybrid mobile apps are like other mobile applications, that are available in mobile phones. It can be installed on your device, as it is available on app stores. With the application, one can play games, engage with their friends through social media, click photos, track their health and much more.

Hybrid Application is similar to websites on the internet, which is built on the combination of web technologies like HTML, CSS, and JavaScript. The key difference is that hybrid apps are hosted inside the native application that uses mobile platform’s Web View. With is application enabling and accessing device capabilities such as an accelerometer, camera, contacts, and more. Inside the mobile browser will be of no use as they are restricted with the capabilities.

With the basic understanding of Hybrid Application there are many benefits of it as well, which are mentioned below:-

1. Enabled to Access mobile Data – Similarly like a native app, Hybrid comes with certain features to access device data seamlessly. The hybrid app not only accesses information from GPS and camera but also contacts book as well as push notifications.

2. Works in Offline Mode – This app works even is able to run offline. The user friendly app where previously loaded data can be utilized for interaction without any hassle.

3. Scaling is Easy – Setting up of compatibility is easy to create with Hybrid apps, varying with an array of different mobile platforms as well as operating systems. For varied platform, there is no need to write code from scratch. The sole reason behind is, its supports amazing architecture that minimizes the usage of same code again.

4. Implementation of Content is easy- The quality features of the Hybrid application, developers can easily implement application content in mobile apps. Productivity is optimized and also results in saving cost and time.

5. Speed- Hybrid applications are designed and positioned in a place where users can get help and support and keeps them away from the hassle of slow processing and are bound to deliver the seamless experience to the users.

6. Integration Easiness – The working of Hybrid mobile apps are perfect and it works well with messaging, cameras, GPS, and other device information in order to provide the best possible user experience. Hence, contributing to enhanced customer satisfaction as an end product.

  • 22
    Nov 18
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Must Have WordPress Plugins

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WordPress plugins are the great and efficient tools for adding and extending the functionality to wordpress. These plugins are helpful in adding the amazing functionality to our site and make it look good. Many of us have been asking or looking for plugin suggestions to have the right set of tools that can help us in taking our business to the next level.

Although the kind or niche of our website mostly determines the essential plugins we should have on our site but there are some plugins that every WP blog needs.

Here are some must have wordpress plugins we should have on our wordpress site:

Everest Forms: Contact pages are one of the fundamental pages we need in a website; no matter it is small or big website or what type of website it is. We definitely need a contact page so that our users can contact us easily or give any feedback and reach for our business goals. So here is a plugin to create contact forms. It is a modern wordpress contact form plugin with drag and drop interface that allows us to build beautiful contact forms easily and quickly.

Jetpack: It is one of the powerful and must have plugin for every wordpress website. As its name is suggesting, it offers a pack of interesting features for our website to fly up high and make it a success. It manages our site security, website performance, traffic growth and image optimization along with website appearance and many more.

Akismet: It is one of the default plugins of wordpress that is associated with every new wordpress core installation. It is simply an anti-spam plugin that checks all comments and filters out of the spammy comments. We can have a status history for each comment in order to learn which comments were found spammy by Akismet or the moderator.

Yoast SEO: Search engine are the major source of traffic for every website and Yoast SEO is an amazing plugin that guides us all the way to create better content and improve our ranking on search engine. It mainly concentrates on creating the useful content for the users and technically SEO friendly.

User Registration: WordPress user registration is another example of integral features which we definitely do not want to miss. Essentially “register” feature is available on the default wordpress installation and can be enabled from WP dashboard by following some steps.

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