Tags : business content Description tags Duplicate content face book Google + Grammar H1 tags Higest page rank Image optimization Key words Likes Official blogs Page links Post quality Ranking factors rel=canonical tag Shares Social media Spelling Tweets twitter Unique content URL Visitor Web user websites
Google’s ranking factors are always a topic of discussion for every web user. Those who constantly work for their online business promotion are worried about every activity of Google. Ranking on the top most positions in Google is the top most priority of most of the web sites. Read on to know in detail about some of the lesser known ranking factors of Google.
Key Words
Key words play a great role in Google ranking. Description tags, keywords in titles, and H1 tags all are very important for website ranking. Have you ever thought of that how the search engine works. When we type a query, the Google brings out the results with highest page rank. If the key word is proper we get what we are expecting, but if the key words are not proper, you might get something that you were not expecting. So every web user has to be very specific while working with key words. Targeting key words and using it in the content is very important for being ranked in the top 10 of Google.
Duplicate Content
Even slightly modified content will be marked as duplicate content in search engines. If the post covers the same thing twice on your site than this will be taken into consideration. The rel=canonical tag can be used for alerting Google that for a reason you have duplicated the content. If you don’t use the tag properly you can be penalized also.
Social Media
Having a well-positioned URL that tops all search engine rankings with its high number of Likes, Shares, Tweets, etc are some of the factors that are paid heed today also. Social signals are positively co-related to search engine rankings. So, your efforts on Face book or Twitter all are worth ed.
Page Links
The amount and quality of links still play the same role in Google search engine rankings of websites like before. Like page authority this also takes into account not only the amount of links but also the quality of those links.
Image Optimization
Images inserted on website send search engines important relevancy signals through their lt text, title, file name, description and caption.
Content Updates Magnitude
Edits and changes on the page is also a factor of prime importance. Adding or removing entire sections is a more significant update than switching around the order of a few words.
Visitors
Ultimately comes that name for which this is all about. Visitors that visit the page or the site for the information also affects ranking to great extent. Besides this how many visitors return how many visits you receive and the rate of change (increase or decrease) of new visits.
Unique Content
Google likes unique content, so updating your site at regular intervals is a plus. Quality content brings additional advantage for the website holder. This is the reason that official blogs are advised for business sites, because every page of blog adds some fresh content and besides this you have something new every time for the visitors.
Grammar and Spelling in Content
Proper grammar and spelling is a mark of quality content. Content with poor grammar and spelling can be symbolized as lower quality content according to search engines. .
Feb 15
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What is missing from your SEO Strategy?
Tags : Blog Comment content Content Marketing Important Inbound traffic Key words Like online marketing Optimized Platforms Search Engine Optimization Search engines SEO Sharing Small Business Social sharing Strategy website
To get a best rank of the website in the SERP’s we try to follow the best Search Engine Optimization practices. A number of things come into mind when anyone a small business owner or a big brand thinks about the search engine optimization practices. Creating fine content with specific key words is the first task on which most of the website owner’s emphasis. But there are a number of things on which one should really work. Here are a few of them discussed in detail.
Publishing fresh and relevant content on the web site is a strategy that most of the website owners take care of. In today’s scenario content marketing has become very important for online marketing. And the very first component of content marketing which most of the small business take care of is that their content should be unique and is focused on main topic and includes proper key words. And this is one of the reasons that most of the websites include a blog where they regularly post fresh content. Fresh content helps in gaining visibility and also serves as a signal to search engines. This content should be optimized for social sharing. When your share it on social media platforms then through likes, comments and sharing you get more chances of being visualized.
Use of proper key words is also very important in modern SEO. Search engines keep a track of key words that can affect ranking of your websites on different search engines. SEO focused content takes care that related group of key words are used in the content. Key phrases related to the core topics are usually used and density of key words is also an important concern for which they take care off.
Besides this all keeping a track of your competitors is also a very important and you should consider that. As a good competitor can help you in knowing the strong and weak points of your online activity. Have a look at the key words that the other competitors are using to attract inbound traffic. This will help you in evaluating your online strategy.