Tag Archives: Developing

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Things to remember Before Developing a Website

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As soon as the technology is getting advanced, the need of online presence is also increasing for many businesses so that they could be successful among their competitors in this day and age. For this purpose, having a website is really important but for many people, the task of building a website is not so easy as they do not have skills to build that.

The fact that the work involved with building a successful website should be done upfront. Here are some steps which need to be taken before you should begin building a website:

Choose a Domain and Host: Great domain names say so much about a website so it needs to accurately reflect our brand’s voice and they should be easily spell by the users. The task of choosing the right name for our brand is significant as inculcating SEO, simple selling and brand identity into the domain name leads to the higher possibilities of being located in search engine results.

Technology and Purpose: Choosing the right technology in eh building of new successful website is one of the things that developers need to perform very quickly.

In addition to this, the main purpose of our business should also be kept in mind while developing a website as different kinds of websites have different purposes depending on the intended audience.

Color and Layouts: We should consider color for our websites very carefully for background, highlights or banners or texts etc. as they are very subjective and sometimes can evoke opposite emotions in people. They can also have different meanings in different cultures.

Simultaneously, the layout of the website is equally important as it takes mere seconds for a visitor to decide if they like our site enough to stay or not.

Sitemap: It can be an effective tool for the designer and non-designers alike. It is a focused planning tool that can be helpful in organizing and clarifying the content needs to be on our site.

Content: Strong and original content has the ability to attract and influence the visitors on our website. In order to successfully target our audience, the content must be unique and has some sense of freshness.

Audience: The essential step towards building a high converting website is to identify our target audience. Knowing our target audience and ideal customers is essential as they have a huge influence on our web design and will help us in making the perfect website.

Advertisements and Pop-up Messages: Advertisements and pop-up messages are the new concern by the developers as they have an impact on web design but they should not be used in excess as it si the most annoying thing for most of the users.


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Why your business should hop on the mobile bandwagon

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“Mobile Internet will overtake desktop Internet usage” this prediction has been made from the Mobile Marketing Statistics for 2013. This drastic change in the way users consume information online would bring a change in the world of technology to certain extent.  To keep your business growing you need to remain updated. The best solution is to make sure that your business’s website is optimized for both computer and mobile access. Read on to know in detail why your business should hop on the mobile bandwagon.

future-of-mobile-web-design

Mobile devices have become everyone’s choice
More than 5,000 US adult Smartphone Internet users showed that 77 percent of users visit search engine websites using smart phones this was reported from the study conducted by Ipsos OTX across. People find it easy to search the web on Smartphone instead of opening their pc.  So, it’s almost necessary to design a website which is user friendly that is can be easily viewed on mobile and other gadgets.

For the ease of users
It is difficult to use the desktop versions of websites on Smartphone’s, as viewing particular icons is very difficult in this case. Users have to zoom in and out to view the content, making the experience tedious. According to a study conducted by Google 61percent of mobile users are more likely to leave a site if it is not mobile-friendly. Easy navigation which is crucial for gaining and retaining customers is all possible with mobile friendly websites.

Cost-effective
Designing and developing a mobile friendly website is much cheap in terms of cost than desktop websites. Regular desktop screens are much bigger than mobile screens that mean in case of mobile friendly sites there is only room for the necessities. Creating an app is possible, but it’s much more cost-effective to implement a scalable website.

Ease of access
Every user today has an “on-the go” attitude about searching. They look for those options where less time is consumed.  An Internet user wants easy and quick access to know everything about your business like about the services you provide, hours of operation, and other contact details.

Rankings on Search engines
Search engines like Google, Yahoo! and Bing, rank mobile-optimized businesses higher than their competition. Mobile-friendly websites are known for their good SEO, which results in more consumer exposure and ultimately in a higher listing. So, to be on the top of the Google Search Engine rankings, you must give it a chance.

ECommerce Transaction
Making eCommerce transactions is much easier in case of mobile-optimized site in comparison to other web sites. After implementing a mobile-friendly design you can see the result in significant sales increase. Users are less likely to look elsewhere if your website allows them to make direct transactions instantly through their mobile phones.

Above discussion clearly indicates that if you really want to increase traffic on your website, boost up your search engine rankings, or in all want to serve your customer in a better way, then you should move your business website to the land of mobile.