Category Archives: Blogging

  • 02
    Sep 18
  • 0

Old SEO v/s New SEO

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As we know that the world of SEO is changing and earlier most of the webmasters were using efficient tricks in order to rank a keyword in SERPs (Search Engine Result Pages) but now there have been some amazing changes in the algorithms of major search engines. Now search engines are giving more value to the user experience than anything else in order to serve more natural and human oriented results to the users.

Here we are explaining the differences between Old SEO techniques and New SEO techniques:

Difference:

• In Old SEO, the webmasters used to operate the SERPs by using the irritating tricks along with technical schemes so that they could rank the website without having any relevant and useful content on it. It was easy for them for ranking on the first page of the search engines by using keywords and back links.
• As per the latest Google search algorithm, updates SEO is prioritizing the user experience and also providing valuable content including relevant images, info graphics and charts etc.

On-Page Optimization:

• The focus of Old SEO was to control the search results so that the webmasters could use them to insert the targeted keywords in the web page. The content used to be full of keywords and purpose to get ranking mileage by keywords stuffing without adding any value for the users.
• In Updates SEO, Google has become smart enough to understand what our web page is all about. Intent of the user can be easily identified and serve the best possible results within least time. Now the content is unique, informative and rich with the images.

Content Marketing:

• In Old SEO, there was no concept of content marketing as the only tricks were to drive traffic through referrals and spamming. Webmasters used to try to get traffic without efficient content but they could not utilize the most powerful online marketing tool.
• In updated SEO, It is all about content marketing only. There is no use of resources if our content is not reaching to the targeted customers. We can try to deliver their each piece of content as many as possible audience.

Email Outreach: Email marketing is one of the powerful marketing strategies that have not been used by the SEO professional till now. It is the perfect medium in order to keep engaging with our targeted customers.

  • 30
    Aug 18
  • 0
Video SEO

Video SEO

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Video content is assuming control over the world.

An ongoing Cisco white paper has interesting insights that each advertiser and friends should know – by 2019, 85% of an online substance will be video content. Of customers who are utilizing versatile information, the larger part of that information is being utilized for sound and video administrations. Further, versatile sound activity is currently 60% of the aggregate portable information, and it is normal that by 2021, 78% of portable information will be video, and there is a high utilization of video content.

YouTube is at present the hugest video scene on the planet, with more than 1 billion clients and 1 billion hours observed day by day, for the most part by the pined for the 18-to-34-year-old statistic. Indeed, YouTube flaunts that their administration contacts a bigger number of individuals in the United States than any TV or link organize channel.

Yet, those numbers don’t compare to viewership or endorsers as a matter of course. Like some other aspect of advanced advertising, expanded viewership of recordings requires a strong methodology and following of best practices, some of which we’ll clarify underneath.

Best Practices for Video SEO

On the off chance that video content isn’t getting seen, at that point, it’s not conveying anybody near the mouth of the channel. There are such a large number of clients thus numerous channels on YouTube.com that getting saw takes some work. The video is not anymore a curiosity, and that makes having a noteworthy procedure for video SEO fundamental.

A portion of the essential checks to be careful – with respect to video SEO – are:

Name Your Channel: Aim to have no less than 500 endorsers for your channel as quickly as time permits. Why’s that? Since so as to guarantee a vanity URL, a channel must have at least 500 endorsers, and the channel must be no less than 30 days old. Vanity channels must have a transferred photograph for the channel symbol and transferred a channel standard.

Utilize Channel Keywords: The channel watchwords component gives advertisers a chance to put vital catchphrases to direct people to the channel’s substance. Be that as it may, advertisers be careful where the strong Google band pound falls similarly as intensely here as it does on the web indexes. The attention ought to be on utilizing more YouTube improved watchwords inside the web index’s parameters to guarantee the channel gets high rankings on Google.

Channel Descriptions: Don’t skirt the channel portrayal region. Consider it from a convenience perspective – you WANT your crowd to realize what your channel is about and web indexes remunerate all endeavors made towards a consistent client encounter. In addition, your channel portrayals are the ideal space for you to include your center catchphrases insightfully.

Organizations that are not upgrading their YouTube channel by utilizing catchphrases, connecting, and marking, are missing out on a significant chance to expand ROI. All things considered, content creation and showcasing might be ventures, however accurately labeling, marking and connecting on stages like YouTube costs just somewhat additional time and can incredibly expand your profits.

Organizations that leave these simple approaches to improve returns out of their promoting systems have just themselves to fault for hanging primary concerns.

As video viewership keeps on developing, streamlining for versatile clients, work area clients, and utilizing video SEO is a piece of a successful video enhancement showcasing technique that no business ought to be without.

  • 25
    Aug 18
  • 0
Google Mobile First Indexing Checklist

Google Mobile First Indexing Checklist

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Versatile First Indexing is making a buzz in the realm of computerized promoting in 2018. All online journals and articles are giving you guidance on hows, whys, and whats of Google’s most recent take off. Be that as it may, everyone is discussing what could possibly be done. No one is advising the exact advances you have to take.
Here, is the agenda for Google Mobile First Indexing that each advertiser an entrepreneur ought to have and take after.

A. Portable Version Configuration

The primary thing on the rundown is to check if the portable variant of the site is in both of the underneath specified design:

• Responsive Web Design

• Dynamic Serving

• Separate URLs (m-dab or portable site)

If not, at that point you know the appropriate response – get one.

B. Load Time and Page Speed

Each computerized advertiser deserving at least some respect knows the significance of load time and page speed. This is incorporated with the markup of any great computerized change. Systems for Mobile First Indexing SEO will be the same. Here is a rundown of things you have to check:

1. Check and enhance portable load time

Instruments, for example, Pingdom or GT Metrix can be utilized to decide stack time and extent of enhancement for the versatile variant of the site

2. Check and upgrade with Google PageSpeed Insights

Google’s devices including Google PageSpeed Insights, Google Analytics, etc., are fundamental to check for page speed on versatile.

Meta Tags and every single Other Tag

Indeed, every web-based advertising individual and organization knows the high significance of Tags in content creation and SERP rankings. You can’t overlook your Meta Data and different labels while upgrading for Mobile First Indexing 2018.

1. Check and improve the Meta labels for portable variant

You may have the title and depictions of your site prepared, yet what should be checked is – are they present and open to the mobile bot.

2. Check and streamline the alt labels for portable adaptation

It is evaluated that about 70% of the clients are utilizing their cell phones for looks. It is basically the alt labels of pictures ought to be open to the mobile bot.

3. Check and advance organized information or composition labels for a versatile rendition

The work area variant of your site may have enhanced for outline labels. In any case, for Mobile First Indexing SEO to work diagram labels or organized information ought to likewise be intelligible in portable rendition (or on the versatile site).

B. Portable Friendliness

1. Check and improve the site for versatile amicability

Before you start actualizing the progressions, the time has come to check the portable agreeableness of your site by utilizing Google’s Mobile Friendly test apparatus. The instrument will give you a precise course required to accomplish ideal versatile agreeableness.

2. Check and resolve versatile ease of use mistakes

Utilize the Mobile Usability in Google Search Console to check and resolve any mistakes concerning portable ease of use of the web composition.

All in all, we as a whole know, mobiles are an expansion of our everyday lives. Responsive web architectures empower exercises from data chasing, meeting due dates, individual shopping, social discussions, etc. on the move.The most recent take off is only the start of a few noteworthy changes we can expect in the following couple of years concerning Internet promoting.

  • 23
    Aug 18
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Reasons to Have Responsive Web Designs

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In simple words, a website with the responsive web design is a site that is able to adapt to the screen it is being used on, no matter what the device it is. With the increasing growth of mobile devices like smart phones and tablets etc, it is now important that our business website is more mobile friendly so that our clients can easily browse and find any information they want.

The responsive web design automatically reformats for giving the users a better experience. All content and pages are flexible across the screen resolutions and devices. It provides an amazing experience to the user and they can read and scroll the site with minimum resizing and scrolling.

Reasons to have Responsive Web Designs:

Flexibility: With the responsive design, our content is flexible enough to move seamlessly from one screen to the next. It means that now users can have flexibility for accessing our website on any of the devices without distorted content or slow loading times.

There are multiple layouts available between computer, mobile and tablet screens which is nearly impossible to create each of them but Responsive design adapts to every screen spec.

Google Ranking: The most essential thing about the Responsive Web Design is that it is recommended by Google to the millions of digital marketers and that’s why most of the people are adopting it for their websites.

In addition to the fact that Google owns 67 percent of the search market, it is also devoted to the user experience. It knows that people love Responsive web designs so developers should adopt this.

Competitive Advantages: In today’s highly competitive business environment, the importance of user friendly Responsive web design is also increasing. It can be described as web pages designed for providing the optimal viewing and interactive experience to the users.

If the competitor’s sites are not Responsive ready, we will be benefitted by best customers buying experience along with more effective converting sales through any and every device.

Future Proof: The one of the most important benefit of Responsive web design that they load quickly without any distortion so the users do not need to resize manually anything to view the content.

Mobile traffic will definitely exceed desktop traffic in coming years and a large number of people around the worlds will be using websites on smart phones and tablets.

  • 20
    Aug 18
  • 0
Domain Name Impacting Search

Domain Name Impacting Search

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Picking an area name is much similar to picking an organization name, aside from this one goes on the web.
Be that as it may, what’s the complaint about space names when you can simply utilize your organization name? All things considered, it impacts look. This implies, your quality on the web is influenced by your decision of area name. This is the thing that advertisers normally call as SEO effect.

Seeing How Search Works

To comprehend website improvement versus spaces, you have to see how Google’s calculation functions. Presently, this may appear to be specialized in nature, in truth, it pays a special mind to the enthusiasm of individuals seeking the web for answers to their issues. While this might be an extensive discourse, what you truly need to remember is individuals conduct also. In fact, Google or other web crawlers’ slither or check sites and lists information. When they compose information, they observe “key signs”, which might be catchphrases, importance, site freshness etc.

Watchwords and that’s only the tip of the iceberg

One of the data that Google scans and positions for is watchwords. Advertisers look into watchwords and its importance to the business so as to envision seek conduct. In any case, the more innovative path is to either get a bland catchphrase identified with the business or a specialty watchword to drive any inquiry to the site. In different cases, site proprietors enroll numerous area names to consider every contingency, in a manner of speaking. Watchwords are imperative since web clients compose in particular catchphrases to answer their inquiries. Some would type in single catchphrases, others utilize phrases.

Marking, Your Identity in the Market

Website optimization has segments that entrepreneurs won’t see, however one thing that you have to consider with regards to spaces and hunt, is marking. Of course, you need to be found effortlessly, yet will you before long make a character for yourself with the area names you pick? Pertinence will dependably be critical not only for web indexes but rather to individuals. Marking is the reason huge organizations set out to utilize their organization names as area names. They have made an online notoriety that is related to their image. Your space name is a piece of SEO and is a piece of how you utilize it to make top-of-mind involvement with your guests.

  • 18
    Aug 18
  • 0

Pros and Cons of Different WordPress Contact Forms

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Through the contact forms in websites, customers will be enable in sending a quick reply or email without spending too much time and we can resolve the issues as soon as possible. Contact forms are efficient in preventing spam and allow us to expand the way we interact with our customers.

The WordPress contact form plugins come in many forms so it would be essential to browse them through the comparison so that we can see which one is right for our website. Here are some pros and cons of multiple contact forms in WordPress:

Contact Form 7: Contact form 7 is one of the most popular solutions for adding contact forms to WordPress due to its lightweight and open source facility. Due to its popularity, they are well supported by the developers and also the WordPress community.

Pros:
• It is lightweight with no unnecessary features.
• There is a boatload of extensions for adding functionality.
• It is highly customizable.

Cons:
• It is not beginner’s friendly.
• We need to use custom CSS for all staying.

Jetpack: It is not only a contact form plugin rather it is a complete toolbox that can add heaps of functionality to our WordPress site. Along with its functionality, it can also help us in speeding up and securing our website as well as analyze traffic, add images and many more.

Pros:
• We can create different forms for each post or page.
• We can get the access to lots of other helpful tools.

Cons:
• If we do not want the added features, we may find it bloated.
• We have to manage them on per page as we do not have any dashboard to manage.

Ninja Forms: It is a user friendly tool for the beginners for the purpose of creating contact forms. This free plugin has more than enough power for most of the contact forms.

Pros:
• Its user interface is most beginners friendly.
• We can also rearrange forms through the drag and drop.
• We are able to manage forms submissions directly from the dashboards.

Cons:
• Some of the advanced functionality requires paid add-ons.

WP Forms: It is the most beginner friendly contact form which we can use on WP beginner and all other websites. They are both easy and powerful.

Pros:
• It is available for free in the official WordPress plugin directory.
• It allows us to extend the functionality and build multi-page forms.
Cons:
• We need to upgrade to Pro to unlock more powerful features.
• It does not have some other complex features.

  • 15
    Aug 18
  • 0

Tips for Efficient Ecommerce Website Design

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World has turned technological nowadays and there are most of the people out there who access ecommerce websites and web applications on their mobile devices but they spend their more digital time of mobile apps. It also suggested by a study that mobile commerce will over ecommerce over next few years.

So the retailers have to find out such ways through which they can keep website visitors engaged and convert them into customers by optimizing the number of ecommerce website design tips. Here are some significant tips through which we can enhance our ecommerce websites:

Use of Right Emotion: At the time of designing an ecommerce website, most of the retailers explore the ways for displaying more products or provide valuable information to their potential customers but the choice and needs of an individual customer may differ. Some love ecommerce websites for connecting with or obtaining relevant information. So we should ensure that we can keep our visitors engaged by conveying the right feeling or emotion.

Quickly Accessible Information: Numerous customers get their knowledge about the desired product by using the product search engines by the ecommerce websites. Hence search engines provided by the web store can impact their customers in many ways so the retailers must focus on the search engines functionality and process for boosting online sales.

Mobile Customers Experience: A large number of the customers access ecommerce websites on their mobile phones so a retailer can easily boost their conversion rate by making the web store accessible on the computers along with the mobile devices. He should explore the various ways in order to keep the ecommerce websites responsive and focus on the mobile customers experience for keeping visitors engaged.

Interactive Elements: Nowadays customers love ecommerce websites that are interactive and east to navigate. So the retailer can easily keep their websites visitors engaged by designing the ecommerce websites with the more interactive elements and animations. Customer experience can be boosted by designing the web store with the stylish buttons, icons and animated loading bars.

Consider the Breadcrumb Navigation: At the time of browsing an ecommerce website, many customers generally explore various ways in order to keep track of their journeys. So while designing the ecommerce websites, the retailers must implement breadcrumb navigation for enabling their visitors to know their current location and navigate to the previous pages by simply clicking on the hyperlink.

  • 13
    Aug 18
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Benefits of Outsourcing Internet Marketing

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The task of digital marketing can terrify us if we try to perform it on our own or manage it in-house. Our competitors are doing every possible thing to stand out in crowd of digital marketing and more likely to outsource partially or completely to digital marketing agency.

But outsourcing internet marketing, it can save our precious time and we can gain knowledge from the different perspective. Here are some reasons which we should consider adding outsourcing to our internet marketing tool box:

Save Time: Whether we are having a proper staff but if we hand over our marketing tasks to a third party, we can save a lot of time to concentrate on so many other things. All boring time spent on writing content, developing social media platforms or creating email lists- with outsourcing, we can get those hours back.

Aware About Different Perspective: When we work with an outsources marketing professional, we will be able to benefit from a fresh perspective as being a businessman, we know our business’s aspects and strategies very well but customers always get attracted with the fresh ways of marketing. These professionals very well understand how to attract more and more customers.

Leverage Built-In Expertise: If we have a person in our business who have marketing skills, the chances are that they also have additional responsibilities but with an outsourced provider, we will be getting an expert in the marketing which is their primary occupation and have all the expertise in their field. We will also be benefitted from the benchmark comparison of the competitors.

Flexibility and Agility: Outsourcing services give us the flexibility for the online marketing projects on an as-needed basis which let us scaling up or down as per the current needs without having for making up staff changes or interrupt our business flow.

Reduce Stress and Increase Productivity: Many small businesses or entrepreneurs generally do not have the resources in order to dedicate their full time in marketing which leads to the burden of marketing falling. Things can get more stressful especially when our online marketing campaigns are ineffective.

Save Money: This is a true fact that we have to pay for performing outsourcing. However we can save more than our investments by reducing our expanses of staff such as salary, space, recruitment or training etc. in addition to this, we will be benefitted from the fixed cost of outsourcing.

Faster Growth: When our company is expanding rapidly, our growth can be slowed or sometimes halted if we want to launch a lengthy recruitment campaign for bringing an enough staff to perform the increased business. We can also avoid the rushing of hiring process and wrong peoples.

  • 10
    Aug 18
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Why Our Business Needs a Mobile App?

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It is the technology through which the entire world is easily accessible and it is right at our fingertips. The power of technology empowers us, unites us and informs us about the various activities across the world. If we want to build a mobile app for our business, then it is important that our objectives will be clear from the starting and we posses strategies about them.

These days, numerous small businesses possess their own efficient mobile app whether it is the coffee shop or beauty spa. These all companies have the different strategies when it comes to the marketing to the next level. Here are some reasons why we need a mobile app for our business:

We are Visible to our Customers: Studies show that most of the people spend their lot of time on his or her mobile device. While possibly only a little bit of applications make up the data of this total usage and it will not change the fact that each user has to unlock, scroll or scan their device for the app which they are looking for. This can be advantage for our company.

Direct Marketing Channel: Having an app can lead to multiple benefits like we can have general information about the prices, booking forms, search features along with user accounts, messengers, news feeds and many more. One of the biggest benefits of having a mobile app is that all the info we would like to provide our customers such as special sales or promotions is right on our fingertips.

Offline Working: It is the biggest difference between a mobile app and a website as we need to download the graphic and page design elements for the websites in order to see the specific page but if we have a slow internet connection, it will trouble us. However app also demands internet connectivity for executing their tasks but they still provide basic content and functionality to the users in offline mode.

Customer Engagement: It does not matter that what kind of business we are running, all we need to know is that our customers want to reach to us. By developing a messaging feature in our mobile app, we can make a huge difference for our customers.

Website Integration: As the mobile app is connected with our database so every time we create promotion or change the names and prices of the products, our data will be automatically synchronized with our mobile app by ensuring the customers never presented with the misinformation.

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Orca Web Technologies  is a Belgium based Web Company having its Corporate Office in Bruges, Belgium and its development center in Jaipur, India.

 

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