Sachin Saxena has been working at the intersection of technology and digital strategy since 2001 — a period that spans the early days of web development, the rise of search engines, the content marketing era, and now the AI search revolution that is redefining how businesses get found online.

In 2012, he founded OWT India (formerly Orca Web Technologies), a digital agency based in Jaipur built on a single conviction: that sustainable digital growth comes from building genuine authority, not chasing algorithms. Over the past 12+ years as Founder and CEO, he has led the agency through every major shift in search, from early keyword-based SEO to E-E-A-T, from traditional ranking signals to AI-generated answers and citation-based visibility.

Today, Sachin works at the forefront of two disciplines that are rapidly converging — AI Search Optimization and digital growth strategy. As AI engines like ChatGPT, Perplexity, and Google AI Overviews become primary discovery channels for businesses, he helps organisations build the entity authority, structured content, and trust signals that get them cited, not just ranked. His work spans technical SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), content strategy, brand positioning, and WordPress & Shopify development.

He is the author of three published books on SEO and AI search:

• • The SEO Audit Checklist – a diagnostic framework for identifying and fixing the technical and on-page gaps that hold search performance back
  • Beyond SEO – a strategic guide to building digital visibility in an AI-driven search landscape
  • AI Search Optimization Playbook – a practitioner’s guide to optimising for ChatGPT, Perplexity, Google AI Overviews, and the new era of answer-based search

These books reflect more than research, they reflect 25 years of practice, observation, and adaptation across one of the most rapidly evolving fields in business.

At OWT India, Sachin leads strategy, client direction, and the development of frameworks that help businesses move from being findable to being trusted,  by search engines, by AI systems, and by the people those systems serve. He oversees project planning, delivery standards, and long-term digital authority building for clients across India and internationally.

His approach is rooted in a simple belief: in a world where AI can generate unlimited content, genuine expertise, documented, attributed, and externally validated, is the most defensible competitive advantage a business can build.

Areas of expertise:

• • AI Search Optimization (AIO/GEO)
  • Answer Engine Optimization (AEO)
  • Search Engine Optimization
  • Technical SEO
  • E-E-A-T & Digital Authority
  • Content Strategy
  • WordPress & Shopify Development
  • Brand Positioning
  • Digital Growth Strategy

Since:

• • 2001 – industry
  • 2012 – OWT India

Books:

• • The SEO Audit Checklist
  • Beyond SEO
  • AI Search Optimization Playbook