The idea of having storytelling on our website sounds interesting, right? Well, when we think about the top brands in the world, we find that they all have a story. It is an interesting premise where users and consumers can relate to since the inception of the brand till today.
We all know that human is emotional creature on the earth and stories are impossible to be resisted by anyone if it is a good one. Similarly, if we have storytelling on the website, if will be very effective for our brand and company’s image to make people remember about it. It gives the user on the site some visual cues for remembering about us.
Here are some important storytelling tips which are helpful in representing you and your organization in the best way:
Words or Images? Only having verbally written information is not enough, we must display it in such a manner that people could enjoy and understand it easily. For this, visuals are really important. We can use pictures for telling the story all the time but images and videos hold more power over the users than words. Well explained visual stories can really move, mold or melt the reader’s heart.
Animated Content: Through the storytelling, we can share the mission and vision of our company to be remembered. We must create appealing content to help in achieving the business goals.
Focus on Authenticity of our Story: Clarity and consistency is highly important in our content throughout the website by using the central story. We can use props, visuals and videos for igniting the feeling towards our cause or organization in the user’s heart. We must write blogs on the tips, benefits and history of our business by telling the examples.
Communication with Visuals: The concept of storytelling is not really a marketing strategy rather it is a way through which we can share our history to the world. It cannot be done verbally rather we can use the chance of visual storytelling to let them know about us. Display and videos are the essential factors for the fastest growing digital marketing.