Category Archives: You Tube

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Top Transforming Social Media Trends for 2018

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Today, social media is an essential piece of our business marketing strategy and is quickly becoming one of the most important aspects of digital marketing. It does not matter if we are running a small or big business; social media helps us in connecting with our customers, increasing awareness about our brand and also boost our leads and sales. It provides us incredible benefits of reaching millions of customers worldwide.

Here are the top social media trends that are likely to have a significant impact on the web designing industry:

Video content will become powerful: Concept of video content has grown exponentially in popularity over the years and also will continue to grow as well in 2018. It is predicted by the experts that 80% of online traffic will be driven by video content by 2019. Maximum percentage of social media users also prefer to watch a video than read plain. Mobile video is highly likely to be primary way our users will prefer to watch and it elicits higher engagements rates.

Focus on user generated content: In the coming era of social media trends, user generated content will be preferred by most of other social media users. Social networks are also presenting many interesting and amazing opportunities to use user generated content for building healthy relationships with prospective and existing customers.

Use of chatbots and messaging apps: In the coming trend, social media experience will be enhanced by use of chatbots and messaging apps. A good user experience means having well satisfied and happy customers to our sites. This concept of delivering superior user experience is steadily gaining momentum. Chatbots can give medical practices the chances of quickly interacting with their target audience in personal way.

Influencer marketing: As we know that social media influencers possess the incredible reach with following in thousands or millions and that’s why many online marketers are shifting towards paying these influencers in order to promote their products and services as influencer marketing is believed to deliver 11 times the ROI compared to traditional marketing strategies.

Instagram stories: With the instagrams stories, we can publish content that lives for 24 hours before disappearing. It is considered the perfect way to keep the followers engaged without over sharing content to our instagram profile.

Organic research strategies: Due to an increasing number of strengthen online presence of businesses on social media networks, we have to face a dramatic decline in the organic research and that’s why we have to be more selective about the posted content and stop relying in short term tactics.

Ephemeral content: It is a short lived content which appears for just 24 hours and then disappears on its own. This type of content is gaining extreme popularity among marketers.

Live streaming: It is growing at an alarming rate as it is a nearly free way to drive lots of traffic to our social media profile and more revenue for social media practices.

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Social Media Content Calendar

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As we know that social media is an efficient and all time promising tool for increasing traffic on our blogs and sites so why we are posting updates only when we are online? It is the perfect reason to start a social media calendar. Through the use of third party scheduling and social media management tools, we would be able to manage multiple social media accounts and always have content going online at different times.

This is a great idea to make sure that our older content is always getting a fresh and consistent flow of click activity. It can help us in visualizing all our planned posts for the next weeks or months ahead.

How to Prepare Social Media Calendar:

Step 1: Categories: At the time of creating our sharing schedule, it helps us with a list of post types that we would like to share on a regular basis especially if we are sharing several types of updates such as:

  • Conversation starters
  • Blog Posts
  • Quotes
  • Re-sharing
  • Images or videos etc

Step 2: Categories Placement: After having the categories, we have to decide the time to share the content such as blog posts might be share don Tuesday and videos on Wednesday.

Step 3: Regular Updates: This is one of the most fun and exciting part of the social media calendar which come up with all the content we will be sharing in the coming months or weeks and if we write our updates as far into the future, we can have them for our entire category.

Step 4: Special Events: As we know that the year is full of special events in addition to the regular posts so it will be great if we would plan ahead for them so that we can make sure not to miss them as well as create more excitement and opportunities around them. We should write our posts for those events so that we could diminish the rule of forgetting or missing one. There are some special events we might consider covering such as:

  • Holidays especially which are relevant to our industry.
  • Product Launches
  • Announcements
  • Met ups etc.

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Ways to Get More Subscribers on YouTube

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If we are uploading our videos to the YouTube, we want it to be successful and grow into a huge channel. In order to do this, one way for measuring the success of a YouTube channel is through the subscriber count. It is a good way of measuring the success of our YouTube channel. The more YouTube subscriber means usually more views, more ad revenue and better content.

Here are some useful YouTube video marketing tips which we can use to increase our subscribers on YouTube:

Ask People to Subscribe: If we want to increase our subscriber, the task of building a call to action button will make it easy for people to subscribe.

Add YouTube widget to our blog: We can also increase our subscribers through our blogs if we imbed our videos into our blogs and it will also capitalize traffic on our blogs.

Partner Up: We should find those websites who are having the similar content and team up with them so that we could share our contents with the audience.

Interaction: We must upload the quality content on our YouTube channel so that we could be able to engage our audience and could get involved in the community.

Add some fun: We must inculcate some sort of fun and excitement by adding a view counter or subscriber counter or host a contest.

Use of right tool: There are many quality tools which are being offered by YouTube. They are analytical and content tools.

Evergreen always works: If we upload a quality but evergreen content, our users could read them in terms of any new technologies out there which lead to continue traffic on our site.

Be aware about trends: Only quality content is not essential until we relate it to the latest trends around us. We should create relevant content which would be based on current trends.

Good Title: As we know that good title always attracts the users and visitors on our channel so we should focus on the interesting and unique title.

Add annotations: Annotations can be a great idea to bring users on our channel and make them to watch our other videos.

Video length: We must keep videos under five minutes to maximize viewing.

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YouTube Ranking Factors

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If we want quick and quality traffic on our site, YouTube videos play an important role in this as it is the second largest search engine after Google as well as it can receive more traffic from billions of users in a day. It is a very well known fact that YouTube is a valuable tool towards success in SEO of our websites.

There are many factors which should be kept in mind by the marketers in order to create quality content and positive YouTube user experience. Here are some top YouTube ranking factors to optimize for are:

  • Watch Time: It is the time for which a user watches our video.
  • Video Length: Just like quality content sometimes means longer content, videos that surpass 10 minutes in length tend to rank higher as they provide relevancy and satisfy user intent.
  • Number of subscriber: If our YouTube channels have more subscribers, it sends stronger authority signals to the search engines.
  • User interaction: It includes sharing, commenting, liking and subscribing and linking etc.

Our YouTube optimization should focus on only these ranking factors as they can enhance our search presence and make high the level of SERP domination we seek. Here are points how to accomplish them:

Choose a niche: If we want to reach to the maximum users, a generic and quality video subject could be very helpful in this regard and if we are doing that, then the first thing we would face is a lot of competition in order to rank higher on YouTube on search engines. But narrowing our focus and choosing a niche can be helpful in reaching our target users quicker and more effectively and also in large parts.

Keywords: Keywords are the integral part of the ranking process and of we want to reach more audience, we must find keywords in our niche that people may be searching for. We should perform research and determine words which are best for our target audience and craft our video title around that such as for tutorial video, it is “How To”.

Meta tags: After choosing niche, we must find the best words that could reach our target audience and meta tags are the great place to start using keywords which are relevant to the content of our video. The more relevant tags we get, the better chance of reaching our audience.

Description matters: Taking time to shoot, edit and upload a video and fill out all the others areas, we finally would come with an effective description. Most people ignore this concept but when a person searches a video, the description shows up right up there with the title of the video.

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Social Media Marketing Tips You must know

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Getting the best results from Social media marketing is not a difficult task, if you know some really useful tips. All types of businesses whether small or big use these platforms for promoting their businesses. Read on to know what can really help you:

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More Reading can help in learning
Everyone is free to speak at this platform, so you should develop the habit of less talking and more listening. Know more about the target audience by reading their content and join the necessary discussion too. This can be beneficial for you and for them also.

Quality surpasses quantity
Having less active connections is effective than having more audience that disappear after connecting for the first time. Regular interaction with audience is more important. So quality audience can help you in knowing more by sharing their ideas.

Achieving success through social media and content marketing is a slow process. One needs to have a lot of patience, for getting the effective results. It never happens overnight and so you need to put continuous efforts.

Jack of all and Master of none, this holds true in this case of social media marketing. For building a strong brand one should focus on proper strategies that could help in success. Following a broad strategy or performing a number of things could not be much beneficial.

Find online influencers
Do regular inspection of the market and try to find the online influencers who have good followers. Twitter, face book and LinkedIn are the platforms where they share things with their audiences. By discussing more about the content you will get the knowledge of keywords and other information that can be helpful.

Building strong relationships
The best key to build strong relationships is acknowledging each and every person that comes in contact with you. Don’t ignore any person online, even if that person contacts you in person. The more active contacts you have the more it can be fruitful.

Sharing and Talking
Sharing your content and talking about others is equally important in social media marketing. If you don’t share your ideas or others content, then how you can expect them to do so. Pay time to content published by others and do talk about them.

Be Consistent
Be consistent in your work; whenever you publish your content be prepared for the conversations with the audiences. Don’t disappear for weeks or months, followers would appreciate your work if you are active.